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东南亚跨境电商 的完胜选择组合:shopify+shopee

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东南亚,继中国、印度之后,亚洲最具潜力的电商市场。东南亚地区拥有6亿多人口,其中网民达3.4亿,电商市场高达218亿美元。近年来, 东南亚跨境电商 平台如喷井式爆发占据市场,如Lazada、Shopee、11 Street、Lelong等。因此,各个品牌应根据自身状况而选择最适合自己的电商平台,倘若仍无头绪,那么本文介绍的万能跨境电商组合Shopee + Shopify将是你的品牌进入东南亚市场的制胜法宝。

 

shopify和shopee(虾皮)是什么?

东南亚跨境电商组合

来自加拿大的Shopify成立于2004年,目前全世界约有140万以上的用户使用其自建电商网站服务。平台非常适用于中小企业架设官网,进而建立起自有的销售管道并增加品牌知名度。

东南亚跨境电商组合

Shopee(虾皮)则是东南亚与台湾领航电商平台,覆盖新加坡、马来西亚、菲律宾、台湾、印度尼西亚、泰国及越南七大市场。2019 年 Shopee总订单量高达12亿,同比增长100.5%。

 

做 东南亚跨境电商 首选哪个?先一起来看看shopify和shopee(虾皮)之间的大不同。

  1. 平台入驻门槛条件

Shopify支持个人及企业卖家入驻,需要提前准备一个二级域名,域名可在各大域名服务服务商那里直接选购,没有电商经验也可以申请开店。

Shopee(虾皮)需要申请人有个体户或者企业营业执照,还需要有外贸经营经验并且需要提供第三方店铺的流水等齐全材料方可申请。

 

  1. 平台运营模式

Shopify是由卖家自己运营的网站,因此运营模式的选择较为灵活,可以是官方旗舰店、批发网站、店铺等。

Shopee(虾皮)主要是B2C模式,专注移动端市场,类似于早期的淘宝,更适合中小卖家开店。

东南亚跨境电商

  1. 交付方式

Shopify卖家可以通过自提、海外直邮或交由Shopify负责发货。选择灵活,且没有发货时间限制。

对于Shopee(虾皮)来说,卖家需要使用官方物流SLS或与Shopee合作的物流进行发货,并在48小时内更新物流信息,否则将被视为虚假发货。

 

  1. 开店成本

在Shopify上开店,卖家过了14天免费试用期后,需要先购买店铺计划才能经营店铺。同时,还需支付店铺模板费、应用费等。

而Shopee(虾皮)则只需支付订单4%-6%的佣金和2%的交易费。(卖家前三个月免佣)

 

  1. 发展方向

选择Shopify的大多数卖家都是为了更好地建立起自己的品牌,引流渠道像Facebook、Twitter等平台多,且覆盖面很广。

Shopee(虾皮)则主要通过站内广告投放去获得产品曝光,整体来说比Shopify简单。

东南亚跨境电商

 

想要知道哪个平台更适合搭建起你的品牌吗?联系Digital 38为独家你量身制定最匹配的跨境电商解决方案。

 

Digital 38 | 亚洲360°数字整合营销与电子商务代操管理的营销公司 | 新加坡,亚太地区

D38 是亚洲360°数字整合营销与电子商务代操管理的营销公司,在亚太地区拥有强大的数字媒体影响力,在东南亚各国及中国皆有分公司,加上超过80名在地的专业数字策略营销专家,让你的业务飞快成长。

D38 拥有一支专门从事社交营销和电子商务的专家团队。让我们帮助您端到端规划和管理电子商务需求,立即与我们联系以获取报价。

D38 CN是 Digital 38 的成员。

联系我们

E-commerceSEO中国市场数字营销数字营销指南

电子商务网站 如何做好 SEO优化 / 关键词优化?

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现今大多企业会选择在线上开展交易模式,以增加销量收益,像Shopify这种 电子商务网站SEO优化 特別重要 ,要想从战局激烈的互联网市场中脱颖而出,为产品界面带来高流量,那么优化电商网站的SEO,为其添加焦点关键词至关重要,这会直接影响你的电商产品在搜索页面的排名先后。 

不仅可以帮助用户在线上快速找到你的产品,还可以增加电子商务网站的访问量,以及你的潜在客户。 

想要真正发挥焦点关键词的效果,需要完善6个关键环节才算得上彻底的页面优化。让我们深入了解一下电子电商SEO的基本元素。 

 

1.SEO标题或元标题(meta title 

SEO标题或元标题是电子商务网站 SEO内容里最重要的元素。这直接关系到用户在搜索相关内容的结果,能否一眼看到的线上商店,因为其会显示在搜索结果的第一行,并作为一个可点击的链接。 

元标题帮助谷歌和检索了解到你的页面是关于什么内容。搜索引擎根据你的内容与用户意图的相关性来对你的页面进行排名。而谷歌检索相关性的第一个参考元素就是你的元标题。一个好的SEO标题会增加页面的曝光度,从而提高点击率(CTR)。 

SEO标题时,最好的做法是将目标关键词放在标题的开头附近。谷歌会认为它相关性更高,并据此提高你的页面排名。 

电子商务网站SEO优化

 

2.元描述Meta descriptions

元描述,简单来说就是对网站内容的一段简单描述,出现在搜索引擎结果页面中标题与URL的下方 

元描述不是直接影响网站SEO排名因素其受众在搜索结果中点击相关链接的。谷歌也利用这一点来确定你的链接内容与他人搜索内容的相关程度。 

鼓励人们在搜索结果中点击你的链接。谷歌利用这一点来确定你的内容与人们搜索的内容的相关程度。 

可以在电子商务网站中为产品页面、收藏页面和博客文章自定义设置。 

电子商务网站SEO优化

 

3.标题标签 

6个头标签(H1H6定义了页面内容的层次结构。H1标签是一个页面的主标题,影响力最大。 

电子商务网站使用页面标题自动生成的页面H1标题。因此,当创建页面标题时,请记住包含的主要关键词。搜索引擎依据它们来确定页面或博客文章的内容。 

使用标题对你的内容进行分类,可以帮助谷歌更好地理解你的页面结构,以及定义网页中最重要的部分。 

 

4.产品说明

创建高质量和关联性强的内容对电子商务网站页面SEO至关重要。对于一个电子商务网站来说,产品描述是你整体内容的关键部分。搜索引擎通过标题来比较页面内容,以确保检索页面适用于它所展示的内容。 

你的产品描述应该始终从用户的角度来写写出他们关心的产品的具体特征,这会帮助提高网站的转化率和SEO 

 

5.图片Alt属性 

搜索引擎可以读取你内容中的文字,但无法读取图片。在这种情况下,你需要使用替代文本或alt文本来帮助搜索引擎找到你的视觉内容。 

Alt标签就像图片的标题标签一样,若访问者非专门将鼠标悬停在图片上,一般无法看到它。搜索引擎会依据它来做2个排名 

  1. 在图像搜索中对单个图像进行排名 
  2. 显示图片的页面排名 

有些用户是视觉思维者,这意味着他们会切换到图片搜索来寻找符合他们搜索意图的产品。因此,在编写Alt文字时,要使用图片所在页面的关键词。 

为了确保搜索引擎可以快速捕捉到你的图片内容信息尽可能使用可读性和描述性的短语来描述图片中出现的内容。最重要的是,在Alt文本中添加你的焦点关键词,以提高你的网页和图片排名。 

 

6.URLs or slugs

对于搜索引擎来说,拥有优化良好的URLslugs同样至关重要。谷歌也会使用URL中的关键词来对你的页面进行排名。 

电子商务网站上,你可以很容易地定制一个slug结合URL的最后一部分与你的焦点关键词。 

一个好的URL能给检索者和谷歌一提示,让他们知道页面上有什么。所以,要保持简短、清晰、易懂。下面举例说明电商网站一个号的slugs如何应用焦点关键词。如在集合页面URL用了 “face这个关键词,产品页面URL使用与之相符的“the-cream”产品关键词。 

 

高电子商务网站SEO,让你的商店更有利可图。 

搜索引擎优化(SEO)是一个涉及不同研究、策略和最佳实践的过程。我们明白,为提供的每一个产品研究和围绕关键词创建独特的内容是非常耗时的。 

 

如果需要帮助优化你在电子商务网站SEO问题,请现在联系我们 

 

Digital 38 | 亚洲360°数字整合营销与电子商务代操管理的营销公司 | 新加坡,亚太地区

D38 是亚洲360°数字整合营销与电子商务代操管理的营销公司,在亚太地区拥有强大的数字媒体影响力,在东南亚各国及中国皆有分公司,加上超过80名在地的专业数字策略营销专家,让你的业务飞快成长。

D38 拥有一支专门从事社交营销和电子商务的专家团队。让我们帮助您端到端规划和管理电子商务需求,立即与我们联系以获取报价。

D38 CN是 Digital 38 的成员。

联系我们

Weibo中国市场数字营销社群媒体营销

2019 微博之夜 马来西亚国家石油公司获颁十大企业奖

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恭喜我们的客户马来西亚国家石油公司(Petronas Malaysia)在今年度 微博之夜 荣获2018年度十大企业奖。艺赫科技广告以网红达人与影片活动的操作,并结合微博的影响力,针对中国消费群众取得了巨大的成效。艺赫广告是微博东南亚官方指定代理商,服务地区新加坡, 马来西亚, 泰国, 菲律宾等等…

 

微博之夜

案例研究:马来西亚国家石油公司的微博营销活动

微博是中国最受欢迎的社交媒体平台,拥有超过6亿用户,如果要进入中国市场微博的操作必定是提升品牌知名度的最佳途径之一。 IH Digital自2018开始连续两年在中国新年期间,协助 Petronas执行了两场微博影片营销活动,透过网红的强力的放送。

2018年的广告影片在20天内获得了587万次观看。我们与3位拥有大量粉丝群的中国网红进行合作,获得了超过250万次播放。今年我们至2019年3月15日,我们已获得750万次观看,并与更多有影响力的媒体平台合作,例如汽车视频,车少话车,并获得超过470万次投放。

 

 

凭借成效丰硕,马来西亚国家石油公司在微博举办的星光奖颁奖典礼上获得了十大企业奖。我们很荣幸代表马来西亚国家石油公司获得该奖项。亚洲许多知名明星共同出席了颁奖典礼,包括香港歌手容祖儿,香港女演员Charmaine Sheh和Nancy Wu,来自GOT7的K-pop明星Mark,泰国歌手Mike Angelo和马来西亚歌手Shila Amzah

 

Digital 38 东南亚市场数位行销专家– 艺赫科技广告提供客户数位 影片与图像设计, 并简化整个 东南亚数位行销解决方案,以具有前瞻性的数位广告服务,电子商务和社群媒体行销。协助客户提供咨询, 制定策略与执行操作服务, 地区包含新加坡,马来西亚,泰国,越南, 中国与韩国市场。
您是否看到了东南亚数码营销的品牌机会?立即联系我们

Weibo中国市场数字营销社群媒体营销

社群行销-真航空西安济州通航2周年-官方微博拿好

近年來廉價航空興起,靠著價位較低的機票,大幅降低國外旅遊的金額門檻,一舉促進國人在連假期間選擇國外旅遊的意願。而韓國廉價航空「真航空」於日前正逢「西安濟州通航2周年」,因此推出 網路行銷 活動,透過官方微博粉絲專頁舉辦好禮大方送,透過 社群行銷 回饋長期關注專業的粉絲們,並達到顯著的成效。

社群行銷 真航空西安濟州通航2周年 官方微博拿好禮

為了回饋廣大粉絲兩年來的支持,真航空於粉絲專業舉辦為期10天的「轉發微博,送你愛的熊抱」活動,只要轉發博文,就有機會參加抽官方泰迪小熊的限量好禮。為了提升粉絲對活動的關注,也針對專頁Banner重新設計,並於10日內得到熱烈迴響,收集近4,000人參與活動,畫下完美句點。
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優惠活動第二彈 博文轉發送折扣

因應韓國購物節的來臨,真航空緊接著推出推出27條航線2折起的優惠活動,為了提高促銷活動能見度,於10月10日起至10月19日期間內內轉發博文,就有機會獲得「真航空摺疊便攜包」,期間吸引了共800人參與活動,成功將活動觸及24,000人閱讀真航空推出的優惠訊息。

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正在找 海外市場 推廣幫手嗎?

藝赫廣告 幫助韓國「真航空」經營中國微博,拓展海外市場服務,提升與粉絲互動的成效。除了微博經營,藝赫廣告也提供 數位行銷 專業的諮詢如 內容行銷 、 社群媒體行銷 、 搜尋引擎行銷 和 網路廣告 服務,並且能夠提供星馬亞太地區的在地化服務,如有海外市場推廣需求 請立即連繫我們

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中国市场数字营销百度

4 Ways to Optimize Your Content Marketing for Baidu

Limited Chinese social media access affects online business marketing. Thus, content marketing for Baidu must be optimized for better search results.
Building a content marketing strategy for Chinese audience should be specifically made to fit Chinese social media websites and apps. Social media in China is special in a way that global apps are restricted to enter. In fact, many popular social media websites that are not available in China has a Chinese social media counterpart. For example, the features and function of YouTube is the same as Youku, a video hosting service based in Beijing, China. On the other hand, Baidu is a search engine that is in equivalent to Google.

Though these Chinese social media sites work in the same manner with contemporary websites, content marketing solutions must be tailored for the Chinese population in order for you to increase the reach of your online business.

Baidu is the largest and most successful search engine in China, with a dominating 65% of usage from the Chinese population. Your visibility on this search engine may be seen by 420 million Chinese netizens. Thus, digital marketing in China is pursued by many businesses.

4 Ways to improve content marketing on Baidu

  1. Use Simplified Chinese characters

As much as possible, use simplified Chinese characters when creating your title and meta-title. Baidu prefers this over traditional Chinese characters to sustain easy readability.

  1. Default your domain name to .cn

 Baidu favours websites with top level domain ending in .cn. It is observable that .cn top level domain ranks higher when it comes to search engine results page.

  1. Host your site in China

Unlike Google whose content marketing is not particular with site hosting location, Baidu is specific that they choose websites that are hosted in mainland China & Hong Kong.

  1. Be mindful of content restrictions

It is both a strength and weakness for China’s digital marketing pursuant to produce unique subjects as Baidu strictly prohibits duplicated content. More than that, words that will be used must be meticulously verified to not have other meanings.

China’s online advertising system is as distinct as it could be. Bridge your business to reach the Chinese market. IH Digital is a digital agency in Hong Kong that is also an authorized Baidu reseller, that specializes on content marketing solutions tailored for your Chinese market. Whether it’s China e-commerce, Chinese social media, or Weibo China, we can help you make your brand stand out. Message us now for our expert care.

WeChat中国市场数字营销

Digital Marketing Update: The Launch of WeChat’s Moments Coupon Ads

The launch of Moments coupon ads offers more ways to enhance digital marketing, online advertising and social marketing on WeChat.Data revealed that the popularity of the Chinese messaging and social marketing app, WeChat, has been rapidly increasing throughout the years. Due to its broad range of capabilities and massive user base, more and more brands are taking their digital marketing and online advertising to greater heights by using this widely popular Chinese social media for business.

Now, brands that took to WeChat to enhance their social media and content marketing strategies and break into the China market can take advantage of yet another great feature, the Moments coupon ads. This new ad format supports images, texts, and even videos, and allows users to collect, redeem and share coupon ads via WeChat. Users can click on “Collect”, which redirects them to the page where they can claim the coupon and share with friends.

How using the new ad format makes excellent social media campaigns

According to data from Quest Mobile, WeChat has already hit the 700 million monthly active user mark, which makes it an ideal platform to boost your digital marketing strategy and drive engagement. Running a Moments coupon ad campaign provides 2 key strengths: accurate targeting and social sharing. Coupon ad via WeChat moments offers a cost-effective way to reach your target consumers and increase conversion rate. Additionally, this new ad format is shareable, which further increases social activities and engagement.

IH Digital, a reputable digital agency in Hong Kong, has experts who know everything there is to know about running effective campaigns on WeChat and other digital marketing platforms. To learn more, contact us right away.

WeChat中国市场数字营销

Digital Marketing Update: WeChat Broke the 700 Million Monthly Active User Barrier

WeChat, China’s most widely used messaging and social marketing app, has once again proven its massive popularity. According to data from Chinese data tracker, Quest Mobile, WeChat has already surpassed the 700 million monthly active user barrier during March 2016. The reports, which are based on data from both IOS and Android devices in March, reveal the extent of WeChat’s popularity in one of the world’s biggest economies.

WeChat boasts of a wide array of capabilities, be it making a payment using your mobile phone, calling and voice messaging with friends, transferring money to another account or purchasing items online. The social media and chat app’s massive user base and flexible features makes it a constant choice of digital marketing tool for brands that want to expand their business in the Chinese market. Digital marketing experts still invest more efforts and resources on other popular social media platforms than in messaging apps. But with WeChat’s exploding popularity and rapidly increasing user base, the online advertising, content marketing and social media marketing strategy of some brands just might take a new turn.

 

Brands and businesses understand the significance of using social media for business. With IH Digital Hong Kong, making the most out of Facebook ads and WeChat’s features to raise brand awareness are among our specialties. We are a digital agency in Hong Kong that aims to help your brand reach its maximum potential. Learn more about the impact of social media channels to your brand by talking to one of our representatives. Click here. Our digital marketing services are at your disposal.

IHNew中国市场数字营销

Digital Marketing updates: WeChat Pay available overseas

How brands can take advantage of WeChat Pay’s availability overseas for their digital marketing campaigns?

Tencent’s WeChat, the popular messaging app, has become an integral part of the Chinese people’s daily routine. In addition to its free messaging and calling features, the WeChat Pay platform is also heavily used to pay bills offline, shop or transfer money using the mobile device.

The announcement that WeChat Pay will be available for companies outside of China comes as great news for consumers who travel a lot. With payments available in over 20 currencies all over the world, processing payments abroad will not feel like a chore anymore for Chinese tourists. They get to experience seamless payment transactions without going through all the hassles of exchanging local currencies and carrying huge amounts of cash while traveling.

WeChat Pay available overseas: opens a lot of doors for companies, businesses, and local shops outside of China

This announcement calls for a high-priority requirement for brands to optimise their online advertising, eMarketing and digital marketing strategies by developing expertise of this widely used platform. WeChat Pay’s availability overseas opens many opportunities for brands to interact with customers and improve their content marketing communications. How exactly can businesses, companies, and shops benefit from it?

Before processing payments, the consumer will be required to follow the branded WeChat account, which opens doors for brands to enhance their digital marketing strategy and promote their products and services. These may result in increase in potential buyers if businesses exert more effort in discovering the purchasing habits of Chinese consumers and launch an effective campaign to penetrate the Chinese market.

Your next step

IH Digital, a reputable digital marketing agency in Hong Kong, takes pride in having well-experienced marketers who can help your business make the most of WeChat’s great features. Additionally, we have Facebook ads, video production and web designers and experts in Hong Kong who aim to meet all of your digital marketing needs. Our service is at your disposal. Click here for more info.

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Follow us on WeChat now!

Yes, IH Digital is now on WeChat!

Want to get the latest updates on digital marketing, SEO, social media marketing, etc? Make sure you subscribe to “IHDigital”on WeChat now, and you’ll be able to get everything you need to know at your fingertips from now on! It’s all very simple and we have made it even simpler by showing the steps below. If you haven’t already installed the app, just do it now!

Method 1: Scan the QR code

Step 1. Run your WeChat mobile app, go to “Discover”

IH Digital WeChat account

Step 2. Click “Scan QR Code” and scan this

IH Digital WeChat account-QR-Code

Method 2: Search to Follow Us

Step 1: Click “Add Contacts”

IH Digital WeChat account

Step 2: Search “IHDigital”, with no space in between

IH Digital WeChat account

Step 3: Click and enter the official account

IH Digital WeChat account

Step 4: Click “Follow”

IH Digital WeChat account

Done? Start chatting with us now!

And you should have known that WeChat is more than just an instant messaging application! The increasingly popular app features a lot more functions that will allow for companies to update their latest news, promotions, and even sell products directly! IH Digital is experienced in assisting various brands with digital marketing, including WeChat marketing. Shilla Duty Free, for instance, launched a giveaway contest on two channels – WeChat and Weibo in 2015 with the help of our Greater China team. In less than a month, we successfully grew over 600 new fans for the brand, and helped the brand build increasing awareness in the Chinese market.

Below are some screenshots of Shilla’s giveaway contest -TVXQ, which was held in May 2015. As you can see, a simple multiple-choice question was asked in order to attract more participants.

On WeChat

Shilla Duty Free WeChat

On Weibo

Shilla Duty Free Weibo

 

Want to explore more possibilities in expanding in the China market for your own company? We’re here to help! You can ask anything about WeChat marketing on our WeChat and our specialists will be in contact with you within 48 hours. Alternatively, you can also contact us here. In IH Digital, our Greater China team is specialized in social media marketing in China, and hence are capable of building a strong online presence in China for your company, in an instant. Got more questions? Leave your comments below! Also stay tuned for more about digital marketing..

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Some features on WeChat you should know

Product Photo of LANEIGE - Product Photography

The energetic users in China

A research tells that WeChat is the hottest social media account in China, with over 500 million monthly active users from 200 countries. And 80% of users are below 35 years old. This group of users is regarded as the age of internet, which is of high education level, strong purchasing power and professional skill sets. They will become the major working force and society pillar in the near future.

Young Chinese love using WeChat nowadays
Young Chinese love using WeChat nowadays

Instant Messenger X Social Media

WeChat is linking two important elements together. When Weibo was dominating the China’s social media market a few years ago and no active player in Instant Messenger sector. And WeChat is a smartphone-based application which can access your phone book information and help you connect with your friends. Perhaps you don’t like sharing private things with other users on “Moment”, but you must chat with your close friends every day. More than a half of total users open the app for 10+ times daily to check if any updates, the report said.

People are addicted to WeChat as they will use the app daily (Source: Curiosity China)
People are addicted to WeChat as they will use the app daily (Source: Curiosity China)

One App to go

WeChat is expanding its appearance to every sector of daily life. During Lunar Festival, you can give red packets to your friends even you can’t greet them face-to-face. When you are planning a trip to Russia, you can book fly tickets via WeChat. Approaching to the end of month, you can settle the monthly phone bill inside a telcom’s service account. And you can’t give cash to a taxi driver as they are likely to accept e-payment by Tencent, the mother company of WeChat. Business official accounts are blooming on WeChat, over 8 million accounts are actively doing marketing campaign and publishing promotional information. The app is constructing a healthy ecology where the users are able to satisfy daily needs.

WeChat supports online payment
WeChat supports online payment (source: weixin official website)

No matte now you are planning to explore China market, or struggling on WeChat marketing and promotion. Just give us a call, perhaps we can ease your problem and burden! 🙂.