在談論搜索引擎和社交媒體平台時，大多數人會想到Google，Facebook，Instagram，Twitter等等。 但是，您是否知道中國也有自己的社交媒體應用版本？ 品牌使用其中一些應用來吸引中國目標受眾。 進一步閱讀並了解中國數碼營銷最常用的三個應用程序。

微信(WeChat)

微信是一款以全能傑克而聞名的消息應用程序，因為它具有許多對用戶有益的功能。 這個社交應用程序就像是Facebook，WhatsApp，Tinder等的組合。 根據Dragon Social的數據，2018年9月平均每日微信用戶數為6.196億。品牌在微信營銷時有很多機會，因為它也用於購物。 其他人使用該應用程序購買機票，火車票，酒店和餐廳預訂。 您甚至可以使用此應用程序支付賬單，打車，轉賬或訂購食物。

微博(Weibo)

微博是中國最受歡迎的社交媒體平台之一。 它類似於Twitter，用戶可以發布，並談論任何具有字符限制的內容。 微博用戶還可以發布照片，視頻和GIF。 品牌看到了使用此應用程序進行中國數碼營銷的機會，因為他們可以輕鬆地共享信息並與受眾進行互動。

百度(Baidu)

中國在一個名為百度貼吧的交流平台上也有搜索引擎和論壇。 用戶可以搜索信息並討論任何主題。 品牌可以創建博客，論壇，甚至可以運行橫幅廣告。

通過中國數碼營銷與您的中國受眾聯繫
是時候升級你的品牌了！ IH Digital是新加坡的一家數碼營銷機構，提供各種營銷服務，包括中國數碼營銷。 我們提供360度營銷方法，創建，分發和放大有意義的內容。
您是否看到了中國數碼營銷的品牌機會？ 立即聯繫我們！

愈來愈多人為投資或自己居住而購買海外房產項目，新加坡、馬來西亞、中國等地的房產市場龐大，是海外地產商重點宣傳的地方。您是否也想進軍東南亞市場，將您的房產項目推廣給廣大的東南亞房產投資者？藝赫廣告多元化的網上營銷策略，能為你拓展疆界，連接數以萬計的的潛在投資者，助您向海外買家推廣房產項目。

根據高力國際公佈的最新監測數據2017年年中國置業者在海外花費395億美元購置房產，同比2016年增長8％，創下歷史新高，中國房產投資者依然是海外房地產開發商的目標客戶之一。泰國知名地產商Sansiri 在2017年於中國一線城市北京，上海，廣州，深圳開設了新辦事處，為繼續拓展中國市場提供便利條件，同時藝赫廣告利用中國社交媒體 百度(Baidu) 及 微博(Weibo)，向中國投資者推廣其房產項目。

網上營銷在廣告的地位愈來愈重要，無論是日常用品，還是奢侈名牌，都願意投放更多廣告預算在網上廣告平台，以提升品牌知名度，並增加銷量，樓盤買賣當然也不會例外。因此我們經營了一個專業的房地產信息網絡平台亞洲房產，為地產商及房產經紀提供一個宣傳平台，接觸潛在客戶。擁有30多年房產經驗的菲律賓地產商世紀置業(Century Properties)透過亞洲房產製作影片、Facebook廣告、百度廣告、網站，宣傳品牌及旗下樓盤，吸引本地及海外買家投資。

我很高興宣布藝赫廣告將在中國廣州開設新辦公室，廣州辦公室作為藝赫廣告的中國數字營銷中心，將提供多元化的中國數字營銷服務，滿足客戶的數字需求。

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

Website SEO

[metaslider id=1707]

Facebook Video

Instagram

长腿欧巴孔侑与国民大叔马东錫演技大比拼，南韩公映首日即获65亿韩元票房的大热巨制《Train to Busan》9月8日即将登录大马！ TRAIN TO BUSAN Stars Gong Yoo and Ma Dong-Seok invite you to watch the most awaited disaster thriller of the year! Watch them on a zombie-infested bullet train ride in cinemas on 8 Sept!

A photo posted by GSC Movies (@gscmovies) on Sep 5, 2016 at 7:47am PDT

5 Zombies Facts that You’re Dying to Know! #Fact 1: Zombies like to bite. Zombies don’t think human is delicious. They bite to spread the virus and for their happiness. [实话实说] 5个有关丧尸的知识科普！ #实话1：丧尸喜欢咬人 丧尸并不觉得人类美味，但却十分喜欢咬人。一来是散播病毒，但更多的是…牙痒。

A photo posted by GSC Movies (@gscmovies) on Sep 3, 2016 at 8:48am PDT

Twitter

9月8日登上《Train to Busan》，和人見人愛、man到爆炸的国民大叔马东锡一起冲锋陷阵！喜欢他吗？ 喜欢就给他一个爱心吧！#GSCMStarshttps://t.co/U4yfoaAIjc

— GSC Movies Official (@GSC_Movies) September 7, 2016

[实话实说] 5个有关丧尸的知识科普！#实话1：丧尸喜欢咬人
丧尸并不觉得人类美味，但却十分喜欢咬人。一来是散播病毒，但更多的是…牙痒。 pic.twitter.com/MaYSwjRAbC

— GSC Movies Official (@GSC_Movies) September 5, 2016

Google+

YouTube

WeChat

How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Hong Kong, provides digital marketing services that help you build audiences for your brand. Contact us today.

Building a content marketing strategy for Chinese audience should be specifically made to fit Chinese social media websites and apps. Social media in China is special in a way that global apps are restricted to enter. In fact, many popular social media websites that are not available in China has a Chinese social media counterpart. For example, the features and function of YouTube is the same as Youku, a video hosting service based in Beijing, China. On the other hand, Baidu is a search engine that is equivalent to Google.

Though these Chinese social media sites work in the same manner with contemporary websites, content marketing solutions must be tailored for the Chinese population in order for you to increase the reach of your online business.

Baidu is the largest and most successful search engine in China, with a dominating 65% of usage from the Chinese population. Your visibility on this search engine may be seen by 420 million Chinese netizens. Thus, digital marketing in China is pursued by many businesses.

4 Ways to improve content marketing on Baidu

1. Use Simplified Chinese characters

As much as possible, use simplified Chinese characters when creating your title and meta-title. Baidu prefers this over traditional Chinese characters to sustain easy readability.

2. Default your domain name to .cn

 Baidu favours websites with top level domain ending in .cn. It is observable that .cn top level domain ranks higher when it comes to search engine results page.

3. Host your site in China

Unlike Google whose content marketing is not particular with site hosting location, Baidu is specific that they choose websites that are hosted in mainland China & Hong Kong.

4. Be mindful of content restrictions

It is both a strength and weakness for China’s digital marketing pursuant to produce unique subjects as Baidu strictly prohibits duplicated content. More than that, words that will be used must be meticulously verified to not have other meanings.

China’s online marketing system is as distinct as it could be. Bridge your business to reach the Chinese market. IH Digital is a digital agency in Malaysia and is an authorized Baidu reseller, that specializes on content marketing solutions tailored for your Chinese market. Whether it’s China e-commerce, Chinese social media, or Weibo China, we can help you make your brand stand out. Message us now for our expert care.

Building a content marketing strategy for Chinese audience should be specifically made to fit Chinese social media websites and apps. Social media in China is special in a way that global apps are restricted to enter. In fact, many popular social media websites that are not available in China has a Chinese social media counterpart. For example, the features and function of YouTube is the same as Youku, a video hosting service based in Beijing, China. On the other hand, Baidu is a search engine that is in equivalent to Google.

Though these Chinese social media sites work in the same manner with contemporary websites, content marketing solutions must be tailored for the Chinese population in order for you to increase the reach of your online business.

Baidu is the largest and most successful search engine in China, with a dominating 65% of usage from the Chinese population. Your visibility on this search engine may be seen by 420 million Chinese netizens. Thus, digital marketing in China is pursued by many businesses.

4 Ways to improve content marketing on Baidu

1. Use Simplified Chinese characters

As much as possible, use simplified Chinese characters when creating your title and meta-title. Baidu prefers this over traditional Chinese characters to sustain easy readability.

2. Default your domain name to .cn

 Baidu favours websites with top level domain ending in .cn. It is observable that .cn top level domain ranks higher when it comes to search engine results page.

3. Host your site in China

Unlike Google whose content marketing is not particular with site hosting location, Baidu is specific that they choose websites that are hosted in mainland China & Hong Kong.

4. Be mindful of content restrictions

It is both a strength and weakness for China’s digital marketing pursuant to produce unique subjects as Baidu strictly prohibits duplicated content. More than that, words that will be used must be meticulously verified to not have other meanings.

China’s online advertising system is as distinct as it could be. Bridge your business to reach the Chinese market. IH Digital is a digital agency in Hong Kong that is also an authorized Baidu reseller, that specializes on content marketing solutions tailored for your Chinese market. Whether it’s China e-commerce, Chinese social media, or Weibo China, we can help you make your brand stand out. Message us now for our expert care.

Sansiri website in China

Before the end of the year 2014, Thailand property developer Sansiri successfully launched its Chinese website. Working with SEO company IH Digital, Baidu’s authorised reseller in Asia, Sansiri aims to cater to its Chinese market looking to purchase properties in Thailand.

Sansiri’s SEO success

Starting with the design of Sansiri’s Chinese website, IH Digital implemented a strategy wherein visitors can easily navigate throughout the website. Social media icons such as Weibo can also be seen and accessed easily on the website. As social media channels such as Facebook and YouTube are banned in China, social media channels allowed in the country should be well accessible on the website’s desktop and mobile layout. Successfully, the website’s look has been implemented on the live version of the website.

Aside from the website design, SEO company IH Digital continued to push the website’s rank on Baidu through the proper implementation of its website development and content marketing strategy designed for the Chinese market.

How is Sansiri’s China website doing today?

In as fast as one month, Sansiri’s Chinese website already recorded 5,168 visits. And 87% of these visits were from China, their main target market.

Not long after the official launch of Sansiri’s Chinese website, the site can already be seen on the first page of Baidu. Moreover, in just as quick as four months, Sansiri’s rank escalated swiftly to the first position of the search engine through IH Digital’s SEO tools and website design services.

What is IH Digital’s core focus?

As an SEO company and Baidu’s authorised reseller in Asia, IH Digital focuses its web development efforts strategy, website SEO and design. IH Digital’s strategy involves the careful and expert creation of relevant and quality content, distribution of these content over the social media channels, and finally, the amplification of content through media. Meanwhile, website development strategy includes responsive website design, whether through desktop or mobile. With the rise of the use of mobile in China and around the world, mobile optimisation remains to be a growing investment when it comes to website development.

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All these success came from a well-planned strategy and accurate execution of these plans from Day 1. With IH Digital’s SEO services, Sansiri has successfully established a website that is now actively catering and easily accessible to its Chinese market, the largest market segment in Asia, giving numerous opportunities to brand marketers around the world.

Are you looking at establishing your presence in China? Check out more of our site for more information about SEO services. Follow us on Facebook and Google+ for more SEO tips that will benefit your website development efforts.

First look: Sansiri Chinese Website

Sansiri, a famous property developer in Thailand, assigned IH Digital to develop the company’s first Chinese website that caters to the Chinese citizens looking to buy properties in the kingdom of Thailand.

If you are keen to learn how to make an effective website that allows for more exposure and visibility among the Chinese market, you are reading just the right piece right now!

When looking at the landing page of Sansiri’s website, the interface does not look any different from any regular website. But if you look carefully on the right hand side of the header you will see four unfamiliar looking social plugins icons. These social plugins icons sets Chinese website apart from regular websites. As you may be aware, the world’s famous social media channels such as Facebook, Instagram and YouTube are all banned in China. But that does not mean that Chinese online populations are restricted to using any form of social media channels. Social media channels in China are prevalent, but they are the unique type of social media that are not used worldwide. This is why when creating a Chinese website, it is crucial to learn and implement the well-known social plugins in China.

As mentioned that world renowned video channel such as YouTube is also prohibited from China, thus, a video from YouTube cannot be embedded onto a Chinese website as it requires a specific video plugin that supports videos being released in China only; YOUKU, for instance. Thus, all the video displays on the site come directly from YOUKU.

When developing a Chinese website like Sansiri, it is crucial to keep in mind that content and materials that go with it should be compatible to China’s No. 1 search engine, Baidu; and not the world’s No. 1 search engine, Google. Baidu search is the widely used search tool among the Chinese online population. It is considered to be China’s only search engine portal. Since the site is not created to support Google, a reporting tool such as Google Analytics will not be able to work with Chinese website. A tool that would support Baidu search in this case would be Baidu Analytics.

IH Digital is Baidu’s authorised reseller across Asia. If you are in doubt on how to market your brand in China, contact us today.d