Engagement

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影片行銷:為甚麼直播影片加入社群行銷計劃?

影片行銷:為甚麼直播影片加入社群行銷計劃?

有研究發現,對於只有文字沒有影像的廣告,人們只能記得兩成內容,因此相片、影片行銷在網絡營銷愈發重要,特別是在資訊豐富的社交媒體平台上,更需要以影像吸引觀眾,讓廣告更顯眼、觸及率更高。據美國大型影片製作平台Animoto推測,2020年看影片將會佔大眾上網時間的8成

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Cooking Videos: The Recipe to Effective Social Media Marketing

social-media-marketing-recipe-videos-kenwood-naturelCooking videos have high engagement and views, proving their effectiveness in Kenwood Hong Kong's and Naturel Singapore's social media marketing campaigns. Here is a snippet of the Fruit Custard Tarts recipe video released by Kenwood.

As the famous proverb goes, “The way to a man’s heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring to be a “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

Cooking videos, in the form of short social videos, are considered as a widespread digital marketing phenomenon today. Similar to the product placements in movies and TV dramas, cooking videos allow marketers to introduce their food-related and household products subtly to the audience. On top of that, these short social videos are also “digestible”, suiting people’s fast-paced lives and brief attention span.

Short Recipe Videos as a Social Media Marketing Strategy

Listed below are some of the recipe videos produced by IH Digital, a digital agency in Malaysia that went viral among social media users.


Kenwood Hong Kong – Fruit Custard Tart Recipe

In this social video, Kenwood Hong Kong shares a simple recipe on making fruit custard tarts using Kenwood’s products. The colourful aesthetic of the video and the presence of the famous guest star, Pak, played a huge role in attracting massive numbers of page viewers and reactions.


Kenwood Hong Kong – Blueberry Cheesecake Dessert Cup

Likewise, Kenwood introduces its products via this recipe video, showing the social media audience how to make a Blueberry Cheesecake Dessert Cup. The tutorial allows users to see the entire process of making this delicious snack in less than four minutes. With a huge number of likes and shares by the social media fans, it proves that recipe videos are effective for social media marketing campaigns.


Naturel Singapore – Squid Ink Pasta

Naturel Singapore’s (https://www.facebook.com/Naturel.Living) short social videos are successful in giving fans numerous ideas on how to incorporate their products. In this cooking video, Natural shares the recipe for Squid Ink Pasta using two of their most popular products – Naturel Organic Spaghetti and Naturel Extra Virgin Olive Oil Spray.


Naturel Singapore – Fish Fillet Recipe

Naturel Singapore has also provided fans another idea on how to use their Reduced Fat Spread Margarine. This short recipe video demonstrated the entire process of making Fish Fillet in one minute.

Work with IH Digital for your video production

With 4 billion daily video views on Facebook, it is important to focus on your video marketing efforts as part of your overall social media marketing strategy. Planning your video marketing strategy by understanding the different types of social videos that can help your brand. Our digital marketing agency specializes in coming up with effective social media marketing strategies that are tailored to fit your digital marketing campaigns. Drop us a message now. 

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First Step to Weibo Marketing: Weibo Verification

weibo-verificationWeibo verification is a prerequisite you need to fulfil before starting on your digital marketing campaigns. Find out why is it important and how to apply.

With 139 million daily users, Weibo is one of China’s largest social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on the China digital marketing bandwagon. But, before you get too excited and start any form of planning – strategizing your digital advertising campaigns or allocating your digital media budget, there is a prerequisite you need to fulfill. You need to pass the Weibo Verification process first before executing your digital marketing campaigns.

What is Weibo Verification?

Weibo verification is the process of attaining an official account status, similar to Twitter’s “Verified” status for businesses and celebrities. Verified business accounts are awarded a Blue V badge on Sina Weibo.

Why is Weibo verification important?

Firstly, this is of paramount importance to establish the authenticity and credibility of your brand in Weibo. Like many other Chinese social media platforms, Sina Weibo is host to numerous fake accounts. Imitators and imposters have the ability to tarnish brands’ reputations and cause confusion amongst the social media users. On top of that, your brand account and the content you post are likely to be dismissed by the Chinese social media users if you are not verified. Obtaining the “Blue V” badge is the fastest way to drive higher engagements and fan growth as users are more receptive towards advertising campaigns run by official Weibo accounts. Remember, Weibo verification is the first thing you must do in order to kickstart your Weibo marketing.

Secondly, you will gain a wider access to Weibo’s marketing resources once you pass the verification process. For instance, only verified accounts have access to wall contest management tool and Weibo e-vouchers. With these tools, brands are able to build on their Weibo marketing strategy by diversifying types of engagement posts and executing more creative digital marketing campaigns.

Lastly, you will definitely need to be verified on Weibo before you apply for your Weibo advertising account. Weibo offers a wide variety of advertising and marketing solutions, ranging from social display ads, promoted feeds, to event-based ad and activity solutions. Without the verification, you will not be able to plan and buy in-feed ads in the Weibo’s DSP system.Let me reiterate once and for all. Weibo Verification is a prerequisite you need to fulfill before starting on your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or even buy digital media advertising.

Let me reiterate once and for all. Weibo Verification is a prerequisite you need to fulfill before starting on your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or even buy digital media advertising.

How do I apply for Weibo verification?

Unfortunately, Weibo has a very strict set of examination procedures for its verification process. For instance, Weibo requires the businesses to submit all the supporting documents in Chinese. This may pose as a huge difficulty for brands outside of China.

Here’s the good news for you! Weibo has appointed IH Digital as its official digital marketing agency in Southeast Asia, allowing us to provide Weibo verification services to businesses outside China. With the support from our specialised China digital marketing team, it will be a breeze for Southeast Asian companies to penetrate the China market.

The Weibo Verification service will be provided via IH’s offices located throughout Southeast Asia, including Singapore, Malaysia, Thailand, and The Philippines. Talk to our China digital marketing specialists to start your Weibo marketing campaign now!

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Social Media Marketing: Twinning and Uniqlo celebrates Hari Raya

DP 2As a part of Social Media Marketing, Twinning and Uniqlo Malaysia celebrates Hari Raya with engaging GIF and Facebook post

Hari Raya is a festival celebrated across the country, not only by its people, but also celebrated by brands and marketers in all industries. In this festive season, we witnessed how brands were involved actively in social media marketing. It is definitely a good period for brands to carry out their digital marketing campaign on social media if they intend to promote their brand and engage supporters.

Facebook engagement is one of the most effective forms of social media marketing. Be it setting up a Facebook contest, eye-catching GIF or an interactive production, it is all able to capture audience’s attention and bring forth the brand’s message easily.

Read below to learn how two brands celebrate this festive season with their supporters while promoting their business through Facebook engagement.

 

Twinings Malaysia

To embrace this season of Hari Raya, Twinings gave out 25 tea gift sets to 25 lucky participants. Twinings Malaysia engaged their supporters through a Facebook contest. With the help of an online marketing agency in Malaysia, a hearty and refreshing GIF greeting was created for the season to attract more audience. All supporters who wish to participate would just have to simply comment what is their favorite tea and why they want to win it and they would stand a chance of winning. This way of social media marketing is able to excite supporters and reward them with their unweaving support.

 

UNIQLO Malaysia

UNIQLO Malaysia celebrates Hari Raya in an interesting and interactive way on social media. They posted a 360 Image on their Facebook. 360 Image is a type of photograph that allows users to view the scene from all angles: top, low, side and back angles. Raya packets were stuck around the walls in the image and supporters would have to rotate the image and count the number of Raya packets present. This interactive way of social media marketing adds value to the Facebook contest. Participants who answered correctly can walk away with UNIQLO vouchers and get their Raya outfit ready!

 

Social Media Marketing with IH Digital

If you are interested in creating new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted online marketing agency in Malaysia is able to help you out! Whether it is video production or social media marketing, IH Digital is able to cater to your business needs. Inquire with us today and find out more here!

 

 

 

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Content marketing: interactive Digital Book to promote UNIQLO collection

Content Marketing: Digital Look Book promoting UNIQLO SPORTS CollectionUNIQLOSports Malaysia launched a digital look book webpage for their latest collection as a part of their content marketing and digital marketing strategy

UNIQLO Malaysia made an appealing move on their customers recently by launching an interactive digital look book in their content marketing campaign. The digital look book showcased UNIQLO SPORTS latest collection and has reached out to a mass crowd. The interactive look book is an extension of the current website and was created as a webpage by IH Digital Malaysia, a digital marketing agency in Malaysia.

A digital look book webpage allows UNIQLO SPORTS to engage their audience visually and to create a brand personality in this online marketing campaign. UNIQLO SPORTS was supported and modelled by Malaysia’s very own national sports players from different sports category. This type of content marketing integrates comfort with versatility. The look book offers a familiar and homely feeling showing that the products are suitable for all types of sports.

Interesting and interactive function and styling were added in the look book webpage to entice audiences; users could just simply purchase the products, by conveniently clicking on the sports product being modelled. User friendly, direct and convenient webpage are important and necessary in making digital marketing successful. This content marketing strategy creates a strong image association and product awareness to the audience

 

Benefits of using Look Book Webpage in Content Marketing

Look Book is a digital document that features the product’s collection. It is an effective platform for brands to online market your product in a light hearted way.

1. Entice Audience

Look book is new form of content marketing; it is able to capture audience’s attention with its appealing visuals content. It engages your product with the audience without coming off too forceful. Visuals content enables audience to better understand the product.

2. Build Brand Personality

Look book is a good platform for your brand to tell your story and build your brand personality. It is able show the audience what your brand wants to represent and your brand style.

3. Cost effective and easily accessible

No printing cost is incurred for look books. All you have to do is to create a design and upload it on the internet. Also, you are able to change your content easily at any time. It can be access easily by audience through the internet at all time.

 

Are you still wondering how to integrate a look book webpage or plan for other kinds of website development in your content marketing strategy? Don’t hesitate and contact us here! IH Digital, a trusted digital marketing agency in Malaysia, can help you out by catering to your digital needs!

 

 

 

 

 

 

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Digital Marketing: Twinings Malaysia Hari Raya campaign

Digital Marketing: Twinings Malaysia Hari Raya campaignTwinings Malaysia combines Hari Raya greeting and Facebook contest to engage with audience celebrating this festive season.

Nowadays, most people often use social media as a tool for keeping up with their favourite brands as well as discovering new products. By using digital marketing tactics, smart marketers are seizing this opportunity to strengthen their presence on social media during holiday seasons throughout the year.

In Malaysia, Hari Raya is one of the most celebrated festivals by the locals every year. Many marketers are reconnecting with their customers on social media for digital media marketing purposes through the hype of the festive season. Twinings Malaysia, a reputable English Tea company, incorporates GIF and Facebook contest as their social media campaign in conjunction of Hari Raya.

https://www.facebook.com/TwiningsMY/posts/784709918370162

Creating GIF to engage with audience

The use of Graphics Interchange Format (GIF) is now a big part of social media. Let’s face it, it’s getting more difficult to capture audiences’ attention online. Considering GIF production as an online marketing strategy, the users are likely to consume the information easily. Instead of a static and monotonous image, many marketers begin to use GIFs as an online marketing strategy to tell a story or to show the personality of a product. Plus, it helps to create a deep and special relationship with fans. An endearing, funny or creative GIF can be part of the digital marketing campaign to increase social media presence.

Facebook wall contest to driving engagement

The truth is, consumers would not want to hear about the products all the time. Marketers need to play an important role here to target the audiences with a creative approach. There’s no doubt you’ve heard marketers are using the Facebook contest as a digital marketing strategy to boost engagement because people usually like receiving free stuff and prizes through social media platforms.

With the help of IH Digital, an online advertising agency in Malaysia, Twinings Malaysia integrates GIF and Facebook contest as their social media campaign for Hari Raya. Participants will have to provide their comments, as well as to share the post and tag three friends. The GIF production included heartwarming Hari Raya wishes and a product from the brand itself. Through this digital marketing campaign, the wall contest garnered more than 11k social actions within two weeks.

Are you interested in running a successful Facebook contest? Contact IH Digital, a digital marketing agency in Malaysia, provides a complete social media marketing solution for you to start engaging with your audience, meaningfully and aesthetically. Message us now to learn more.

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Content Marketing: Spot Who’s Wearing Red with Honda Malaysia

Content Marketing: Spot Who's Wearing Red with Honda MalaysiaLearn how Honda Malaysia creates an stimulating Facebook App as a content marketing tool to enhance user experience

Using Facebook as a content marketing platform has been common for marketers over the years. With its recently added functions such as Facebook Live, Facebook 360 or Facebook Apps, most brands are now fully utilising its versatile range of products to promote their businesses as a digital marketing strategy.

Facebook App as content marketing tool

To be able to strike a good game in social media marketing, Facebook App is a promising content marketing investment to see more on the business pages. If you’re seeking for a game-changing online marketing strategy, a customised Facebook App serves as an interesting and stimulating tool for your social media campaigns.

Honda Malaysia executes Facebook App to enhance user experience

As the gold sponsor of Standard Charted Kuala Lumpur Marathon (SCKLM), Honda Malaysia developed a groundbreaking digital marketing strategy by launching a Facebook application called “Spot Who’s Wearing Red!”

The leading automotive brand cooperated with IH Digital, a social media agency in Malaysia, created a Facebook App to enhance the user experience of social media marketing for the brand. This Facebook application integrated as a Facebook contest as well, the prizes are to give out 2,000 exclusive Honda running T-shirts to SCKLM 2017 half marathon participants only. The contest mechanism of this interactive application is to allow participants to spot and click on as many runners wearing red shirts as they can within a minute. The interface of the Facebook App gives a visualisation for participants to tap on runner wearing red to signify the exclusive red T-shirt as the winning prize.

The landing page of “Spot Who’s Wearing Red” interface, this page provides instructions and guidelines for users before proceeding to play the game.

 

Participants have to register themselves before the game, making sure they are legitimate SCKLM participants as well.

 

The gaming page of the Facebook App – participants spot and tap on the runners wearing red shirts in one minute.

Use Facebook App on social media campaign

The execution of the user-friendly Facebook App as a content marketing tool for Honda Malaysia has marked a significant success on social media. Whether it’s casual or business purposes, most brands are constantly developing new digital marketing strategies to engage with targeted and potential audiences. Facebook App is a good content marketing investment in providing great and quality content, as it brings added experiences to the brand as well as to the consumers. Other than that, the ultimate distinctive functions of Facebook Apps are for customer relations, data collection and engagement drivers.

Are you looking for help to create a stimulating Facebook App? Look for IH Digital, a content marketing expert in Malaysia, has the full-fledged services for your digital needs to grow your business online. Interested? Talk to our representative here.

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Digital Marketing: Win a Tokyo Trip from Liese Malaysia

Digital-marketing-liese-tokyo-stopmotion3_1040x490Liese Malaysia release a video production of stop motion video as a part of their digital marketing campaign to engage more audience

Liese Malaysia left a positive impression on their audience in their recent digital marketing campaign. They initiated an Instagram Boomerang contest for their supportive followers to bring forth the “Liese girl’ in them and they might stand a chance to win a visit to Toyko, Japan. This online marketing strategy integrates Instagram Contest and a video production of stop motion produced by IH Digital Malaysia, a digital marketing agency in Singapore.

Liese Malaysia is offering a 4Days –3Nights visit to Tokyo, Japan in November this year. To win this contest, all participants would just have to simply follow the steps in the stop motion video, and upload a boomerang to Instagram showing their “Liese Girl” self and explaining their reason to win, include hashtags #LieseTrip2017 #WeLoveLiese and tags @LieseMY @WatsonMY. Liese has also extended consolation prizes to 10 other participants. This type of digital marketing excites and captures supporters’ attention and brings about more anticipation and engagement with the supporters.

Stop Motion in Digital Marketing

Stop motion video is increasingly popular in social media as it is fun, different, engaging and most importantly, it is able to leave a lasting impression on audience. It is a good social media marketing technique that breaks away from traditional video production and brings pictures into life. [Stop motion is an animation technique that manipulates objects and capture images as it appears to be moving on its own.]

 

If you are interested in exploring stop motion videos as a part of your digital marketing strategy, IH Digital, a digital marketing agency in Malaysia, is able to help you by catering to your brand’s needs. Whether it is video production, online marketing, or social media marketing, IH Digital provides services that fit your needs. Drop us a message if you here are interested to know more!

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Digital Marketing: Remember to Pamper your Mum this Mother’s Day!

mothers-day

Holidays and special occasions are the times to keep a look out for interesting digital marketing campaigns as most marketers are promoting very aggressively. “Pamper your Mum” is the key message that all online marketing campaigns are conveying this Mother’s Day. Following the latest digital marketing trends, marketers are rolling out animated GIFs and even Facebook wall contests to give away prizes to their social media fans to pamper their mothers.
Animated GIFs for your Content Marketing Strategy
Not only do animated GIFs communicate your message well, it also gives your content a sense of emotion. By injecting the festive spirit into the animated GIF, it will work very well in attracting the audience’s attention and evoking emotions. With the use of a heartfelt animated GIF, social media fans will definitely remember your brand while making plans to pamper their mums.

Facebook Wall Contests as part of your Digital Marketing Campaign
Conducting Facebook contests is a content marketing technique used to promote your products and services on your social media platform. Other than increasing brand awareness, it is given that there will be higher social engagement by enticing social media fans to participate and win the attractive prizes. This explains why Facebook Wall Contest is so widely used in the Singapore digital marketing industry.
Amid fierce competition, how can you stay ahead in the online marketing game? Listed below are some Mother’s Day digital marketing campaigns executed by IH Digital, a digital marketing agency in Singapore.

1. Kotobuki Singapore #MothersDay Contest

 

https://www.facebook.com/kotobukiSG/posts/1704762749540161
Participants get to win a free Kotobuki Souzai Moriawase for their family. All they need to do is comment on the post with the screenshot of the paused GIF when the correct ingredient is shown. This online marketing campaign was well-received with over 200 participants sharing and commenting on the post.

2. Nex Singapore Mother’s Day Contest

https://www.facebook.com/nexSingapore/posts/1347289338642237

 

Using a wholesome animated GIF, Nex Singapore gave away three $120 Cotton On gift cards. Social media fans were asked to take a screenshot of the completed heart-shaped puzzle. Following that, they have to share an anecdote of the most touching thing that their mothers have done for them. This campaign has done a great work in pulling their fans’ heartstrings while they show their appreciation for their Mothers on this social media platform.

3. Twinings Singapore Mother’s Day GIF

https://www.facebook.com/TwiningsSingapore/posts/638736846334904

Count the packets in the gift box and share the answers in the comments!
4. IH Digital Mother’s Day GIF


Happy Mother’s Day to all the Angels in the Shape of Mums! This animated GIF was produced with love from IH Digital, a digital marketing agency in Malaysia. Take a look at more animated GIFs and other productions here.

Whether you intend to promote your brand to consumers or get the word out about your holiday sale and exclusive deals, injecting the festive spirit is definitely a must. If you are still unsure on how to create a positive social media buzz during festive seasons, speak to one of our representatives here. Discover other digital marketing strategies by IH Digital that might work for your brand!

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Goldheart Jewelry collaborates with talented visual artist Limzy

Influencer-Marketing_Goldhearts-Enchantine-Romantic-Collection-x-LimzyGoldheart Jewelry collaborates with artist Limzy for an influencer marketing campaign telling the story of Enchantine through watercolors and fresh flowers.

Singapore’s popular jewellery chain, Goldheart Jewelry, collaborated with the talented visual artist Limzy to tell the story of Enchantine and Prince Edward, through a series of watercolor artworks entitled “The Fairytale of Enchantine.” This influencer marketing campaign was in line with Goldheart’s launch of their Enchantine romantic collection.

Goldheart Jewelry, together with a trusted digital marketing agency, tapped Limzy to help bring Enchantine and her story to life. Limzy took inspiration from Goldheart Jewelry’s Enchantine romantic collection and created a visual feast using her signature style of combining vivid watercolors with blooming flowers.

“The Fairytale of Enchantine” tells the story of a beautiful girl who lives in a garden among the flowers, named Enchantine. Although a cheerful and young soul, she oftentimes feels lonely. She then embarks on a journey, learning more about the world beyond her garden, but also finding love along the way.

Read the full story on Goldheart Jewelry’s Facebook:

Goldheart x Limzy:

Also part of the influencer marketing campaign, Goldheart Jewelry launched the #HappilyEverAfter Facebook wall contest. Fans were called to share the best expression of love they have ever received or experienced and comment it on the post. The chosen #HappilyEverAfter story will win a romantic 2D1N staycation for two at the beautiful Klapstar Boutique Hotel. On top of that, the winning pair will receive a unique Limzy artpiece from “The Fairytale of Enchantine.”

Influencer marketing: choosing the right talent for your campaign

Many businesses today are embracing social media influencers as a digital marketing strategy to help extend the reach of their brand messaging. By creating content for their massive base of followers in different platforms like Facebook, Twitter, and Instagram, influencers not only promotes the product but also boosts credibility of the brand.

IH Digital, a digital marketing agency in Malaysia, provides social media marketing services that could cater to your digital needs. Learn more about influencer marketing and how it could help build your brand’s image by messaging us here.