Through partnership with IH Digital Malaysia and a 360 digital marketing campaign, GSC Movies' "Train to Busan" reaches RM20 Million in Malaysia box office.
GSC Movies, Malaysia’s leading independent movie distributor, reached a ground-breaking milestone with “Train to Busan” earning RM20 Million in just 2 weeks, making it a local box office hit! Through a partnership with a digital marketing agency in Malaysia, IH Digital, GSC Movies launched a 360-degree digital marketing campaign that launched the South Korean movie in Malaysian cinemas, making it as well the most talked about zombie movie online.
Prior to its release on September 8, with the help of IH Digital Malaysia’s digital marketing services, GSC Movies deployed creative and informative digital content that helped spread the buzz in time for the movies launch. By using SEO tools, social media marketing strategies, and online advertising, GSC Movies was able to utilize all their digital channels, from their website, Facebook, Twitter, Instagram, Google+, YouTube, and WeChat:
During its one-week show period in August 27, the movie made a whopping RM4.8 million, which grew to RM 16.3 million on it’s official opening week. It is now the highest-grossing South Korean movie in the country, and is still showing in 119 cinemas nationwide, continuing to break sales records.
Ready to jumpstart your digital marketing campaign?
With GSC Movies and IH Digital Malaysia’s collaborative efforts, the movie was able to reach every fan across multiple platforms through this integrated content marketing campaign that helped make “Train to Busan” truly a box office hit.
IH Digital Malaysia’s team of digital experts can help you reach that same success with your business. Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services, from SEO services, Facebook Video, to online marketing, that are tailored to fit your brand and audience. Contact us today.
GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.
GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.
By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:
How an integrated digital marketing campaign could help your brand
Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.
By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.
GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stitches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.
Ready to jumpstart your digital marketing campaign?
Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services that help you build audiences for your brand. Contact us today.
If you are operating a brick-and-mortar store, having a mobile version website that can seamlessly integrate with Google product is a must. As you can imagine, if you are doing search at a street corner, you must be in hurry to find out some useful information to tackle your problem.
Thanks for the blooming of android devices and other smartphones, mobile searching volume has surpassed the traditional PC-based searching. What you need to do is to create a mobile-friendly and SEO-friendly website that can align to the trend of mobile era and beat the others to win the top ranking on search result.
Google has implemented a brand new algorithm to “favor” websites which provide mobile version for better user experience. On the search result page, you can see that “mobile friendly” is highlighted and those mobile friendly websites are occupying at a higher position.
And don’t forget to connect your website with Google Plus! “I already have a FB page, I don’t need a new platform to gather fans!“, some may say. Google Plus is not a social media platform, but an additive layer for Google search.
Contents on Google Plus is Searchable!
+1 on Google Plus content does help the search ranking
To increase the click through rate, the company logo is shown on the search result (authorship markup)
A brand logo shown on search result for better click through rate
More importantly, completing contact information on Google Plus business page, potential customers can view your company details and then directly approach for inquiry.
A very detailed search result for your company. Contact info and location are available for immediate approach.Google Map shows the office location
隨著 SEO （搜尋引擎優化）技術的進一步發展，它將會繼續造福商業發展。一直以來，行銷策略都是公司運營至關重要的一個環節。由於越來越多的使用者習慣通過互聯網搜索有用資訊，公司需要確保自己能在相關搜尋結果中出現。因此，一個經過 SEO 優化的網站必然會成為公司的優勢。當一個品牌能做到在SEO下點功夫，便會在搜尋引擎中使網站突圍而出，也就是準確地在琳瑯滿目的品牌中把自己的品牌帶到潛力客戶面前。
那麼 SEO 究竟是否值得投資呢？答案是肯定的。配合適當的操作，你就能發現搜尋引擎優化對公司的顯著説明。我們一起來看看怎樣才能緊跟技術更新的步伐，更好的利用 SEO ，最大限度地優化自然搜尋結果。
SEO 的優勢
有效進行搜尋引擎優化的關鍵是扎實的基礎工作。商業需要不斷適應互聯網行銷格局的變化，搜尋引擎優化也要不斷適應使用者行為的變化。以下是 SEO 值得投資的7點理由：
1． SEO 技術能夠有效提升自然搜索流量。若合理應用 SEO ，你的網站結構就能發揮良好效果，你的公司便能在搜索中保持有利位置。
2． 近日來，音訊與視頻的搜索都開始依賴關鍵字。這說明 SEO 技術是有效的，是能夠應用至非文本內容的平臺之上的。因此，搜尋引擎優化技術必將會持續發展。
3． 當你將 SEO 作為提升公司線上形象的基礎時，你能夠獲得最大的投資回報率。對比按一下付費廣告、購買引導等方式，這是性價比最高的策略。
4． 當越來越多的人們通過搜尋引擎購買和使用服務，你需要採取相應策略，使得你的公司資訊能出現在使用者的搜尋網頁。而 SEO 優化就是一個有效的方式。
Through partnership with IH Digital Malaysia and a 360 digital marketing campaign, GSC Movies' "Train to Busan" reaches RM20 Million in Malaysia box office.
GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.
