Google

FacebookGoogleIHDigitalWeibo中国市场数字营销数字广告采购及策划百度社群媒体营销

善用網上營銷策略 向海外買家推廣房產項目

善用網上營銷策略 向海外買家推廣房產項目︳IH Digital

愈來愈多人為投資或自己居住而購買海外房產項目,新加坡、馬來西亞、中國等地的房產市場龐大,是海外地產商重點宣傳的地方。您是否也想進軍東南亞市場,將您的房產項目推廣給廣大的東南亞房產投資者?藝赫廣告多元化的網上營銷策略,能為你拓展疆界,連接數以萬計的的潛在投資者,助您向海外買家推廣房產項目。

GoogleIHDigitalSEO数字广告采购及策划

內容營銷:製作在地化內容做好SEO

內容營銷:製作在地化內容做好SEO

對於想進軍海外市場的公司來說,做好網上內容營銷是讓海外顧客認識您的品牌及產品的關鍵之一。關鍵字、網站內容的質素、吸引性、新鮮感等都是提高SEO排名的重要因素,能夠增加曝光率及被搜尋率。要做好SEO搜尋引擎最佳化,單是將內容翻譯為當地語言並不足夠,您還需要配合當地市場及網絡文化。以下的SEO行銷提示,可助您開拓海外市場:

FacebookGoogleIHDigitalSEO

改善網上搜尋排名建議: Seo優化

要做一個有效的網上行銷,我們可以配搭不同的社交平台進行宣傳,這次我們會探討一下Google的SEO優化,在網上行銷中一個比較客易被忽略卻很重要的宣傳渠道,希望透過文章能夠更進一步幫助大家發揮網上行銷策略的效能。

 

公平競爭的SEO排名次序

為了營造一個高質素的網上搜尋器,Google採用公平的良性排名競爭。Google會利用他們官方的公式,去推算每一則廣告的排名,確保每則廣告都能夠在Google的預設規則下公平地運行,防止出現「洗版」或是被投放廣告資金較多的客戶壟斷市場。另外,這則公式是只有Google的秘密公式,所以坊間的故此,大家可以留意以下幾點,好讓大家在做SEO時更加得心應手,事半功倍。

 

站內因素的影響

1) 關鍵字研究—這是SEO中的重要一環,輸入關鍵字前需要考慮該關鍵字是否與貨品有直接關係。此外,大家亦可善用Google關鍵字工具,分析其關鍵字有沒有足夠搜尋量,透過此工具搜索出最佳的關鍵字。要謹記運用SEO的目的是把你的內容更容易被搜索到,所以一定要把有充足搜尋量的字詞放進內容裡,增加曝光率及被搜尋率。

 

2) 網站內容的質素—網站的吸引性亦是被Google審批廣告排名的因素。建議網站的製作者能夠從顧客或普遍瀏覽者的角度出發,擺放一些具有新鮮感的字,目的是提高被搜尋的機會繼而吸引網民點進網站。一個成功的SEO的目的就是要把客戶吸引進網站,網站內容能夠吸引瀏覽者,使他們逗留的時間越長越好。除此之外,亦可以透過Google關鍵字工具搜尋與內容有關並且具有較多搜尋量的關鍵字,然後一併放在內容當中,提高SEO的排名。

Google關鍵字工具
Google關鍵字工具,助你找出最佳的關鍵字

Google 關鍵字工具: https://adwords.google.com/home/tools/keyword-planner/

 

站外因素的影響

最後,社群媒體也是影響SEO排名的一環,當中以名聲及廣泛度為重要的部分。名聲是指知名度或是人氣,有些資深臉書用家可能會立刻聯想到用金錢購買假帳號以增加人氣。可是Google的SEO排名程式中會有審視客戶臉書專頁帳號的功能,能夠清楚分辨帳號的真偽。故此,各位用戶如果想要人氣及知名度,必須把自家產品做到最好以吸引更多的名聲。

 

IH Digital作為 網上廣告SEO專家,憑藉專業的數位行銷團隊,使Google SEO變得簡單,助你的品牌打進東南亞及中國市場。

 

想瞭解詳情,請點擊:

Facebook: https://www.facebook.com/IHDigitalGC/?ref=br_rs
Official Website: https://www.ihdigital.com.hk/

EngagementFacebookGoogleInstagramMediaSEOTwitterYouTube数字广告采购及策划社群媒体营销

Digital Marketing Milestone: GSC Movies’ Train to Busan is a Box Office Hit!

Train-To-Busan-GSC-MoviesThrough partnership with IH Digital Malaysia and a 360 digital marketing campaign, GSC Movies' "Train to Busan" reaches RM20 Million in Malaysia box office.

GSC Movies, Malaysia’s leading independent movie distributor, reached a ground-breaking milestone with “Train to Busan” earning RM20 Million in just 2 weeks, making it a local box office hit! Through a partnership with a digital marketing agency in Malaysia, IH Digital, GSC Movies launched a 360-degree digital marketing campaign that launched the South Korean movie in Malaysian cinemas, making it as well the most talked about zombie movie online.

Prior to its release on September 8, with the help of IH Digital Malaysia’s digital marketing services, GSC Movies deployed creative and informative digital content that helped spread the buzz in time for the movies launch. By using SEO tools, social media marketing strategies, and online advertising, GSC Movies was able to utilize all their digital channels, from their website, Facebook, Twitter, Instagram, Google+, YouTube, and WeChat:


Google Plus - GSC (1)

WeChat - GSC (1)

During its one-week show period in August 27, the movie made a whopping RM4.8 million, which grew to RM 16.3 million on it’s official opening week. It is now the highest-grossing South Korean movie in the country, and is still showing in 119 cinemas nationwide, continuing to break sales records.

 

Ready to jumpstart your digital marketing campaign?

With GSC Movies and IH Digital Malaysia’s collaborative efforts, the movie was able to reach every fan across multiple platforms through this integrated content marketing campaign that helped make “Train to Busan” truly a box office hit.

IH Digital Malaysia’s team of digital experts can help you reach that same success with your business. Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services, from SEO services, Facebook Video, to online marketing, that are tailored to fit your brand and audience. Contact us today.

EngagementFacebookGoogleInstagramSEOTwitterVideoWeChatYouTube数字广告采购及策划社群媒体营销

GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

Train-To-Busan-1GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

Website SEO

Digital Marketing, Facebook, Twitter, Website SEO, Instagram, YouTube, WeChat, Google+, content marketing, social media marketing, digital agency Malaysia, digital marketing services
Read more

Facebook Video


Instagram

Twitter

 

 

Google+

Google Plus - GSC (1) Google Plus - GSC (2)

 

YouTube

WeChat

WeChat - GSC (1)

How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stitches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services that help you build audiences for your brand. Contact us today.

GoogleGoogle+IHHowMobileSEO数字广告采购及策划

Prepare your mobile website and integrating with Google Plus

If you are operating a brick-and-mortar store, having a mobile version website that can seamlessly integrate with Google product is a must. As you can imagine, if you are doing search at a street corner, you must be in hurry to find out some useful information to tackle your problem.

Smart_phone and mobile search

Thanks for the blooming of android devices and other smartphones, mobile searching volume has surpassed the traditional PC-based searching. What you need to do is to create a mobile-friendly and SEO-friendly website that can align to the trend of mobile era and beat the others to win the top ranking on search result.

Google has implemented a brand new algorithm to “favor” websites which provide mobile version for better user experience. On the search result page, you can see that “mobile friendly” is highlighted and those mobile friendly websites are occupying at a higher position.

And don’t forget to connect your website with Google Plus! “I already have a FB page, I don’t need a new platform to gather fans!“, some may say. Google Plus is not a social media platform, but an additive layer for Google search.

Contents on Google Plus is Searchable!

+1 on Google Plus content does help the search ranking

To increase the click through rate, the company logo is shown on the search result (authorship markup)

Google authorship markup
A brand logo shown on search result for better click through rate

More importantly, completing contact information on Google Plus business page, potential customers can view your company details and then directly approach for inquiry.

Google Plus Business Page
A very detailed search result for your company. Contact info and location are available for immediate approach.
Google Search with Google Map integration
Google Map shows the office location

.

GoogleIHHotSEO

你需要投資 SEO 的7個理由

A set of GDN Banner Ads for GSC Movies: Now You See Me 2 - Digital Advertising

SEO 強大效益

SEO_IH Digital_Digital Agency

隨著 SEO (搜尋引擎優化)技術的進一步發展,它將會繼續造福商業發展。一直以來,行銷策略都是公司運營至關重要的一個環節。由於越來越多的使用者習慣通過互聯網搜索有用資訊,公司需要確保自己能在相關搜尋結果中出現。因此,一個經過 SEO 優化的網站必然會成為公司的優勢。當一個品牌能做到在SEO下點功夫,便會在搜尋引擎中使網站突圍而出,也就是準確地在琳瑯滿目的品牌中把自己的品牌帶到潛力客戶面前。

那麼 SEO 究竟是否值得投資呢?答案是肯定的。配合適當的操作,你就能發現搜尋引擎優化對公司的顯著説明。我們一起來看看怎樣才能緊跟技術更新的步伐,更好的利用 SEO ,最大限度地優化自然搜尋結果。

SEO 的優勢

有效進行搜尋引擎優化的關鍵是扎實的基礎工作。商業需要不斷適應互聯網行銷格局的變化,搜尋引擎優化也要不斷適應使用者行為的變化。以下是 SEO 值得投資的7點理由:

1. SEO 技術能夠有效提升自然搜索流量。若合理應用 SEO ,你的網站結構就能發揮良好效果,你的公司便能在搜索中保持有利位置。

2. 近日來,音訊與視頻的搜索都開始依賴關鍵字。這說明 SEO 技術是有效的,是能夠應用至非文本內容的平臺之上的。因此,搜尋引擎優化技術必將會持續發展。

3. 當你將 SEO 作為提升公司線上形象的基礎時,你能夠獲得最大的投資回報率。對比按一下付費廣告、購買引導等方式,這是性價比最高的策略。

4. 當越來越多的人們通過搜尋引擎購買和使用服務,你需要採取相應策略,使得你的公司資訊能出現在使用者的搜尋網頁。而 SEO 優化就是一個有效的方式。

5. 在大規模線民從電腦端轉向移動端的情形下,類似于本地搜索優化的技術就顯得尤為重要。當你順應潛在使用者的習慣作出調整時,更多使用者就會訪問你的網站。

6. 如果你沒有良好的內容,你的商業資訊就很難出現在相關搜尋結果中。為了能使你的網站在搜索中有良好的排名,從而增加被顧客所見的幾率,你需要維持相關性較高的內容介紹。

7. 當你不重視自己的 SEO 策略時,其他公司就會佔領先機。因此,你要用優秀的內容和良好的搜索排名來戰勝你的競爭對手們。

想知道更多360數碼營銷資訊請到這裡.