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Honda MY’s “One in A Million” Milestone – A Digital Marketing Success with IH Digital

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Honda’s partnership with IH Digital Malaysia has proven to be fruitful with its many successes in giving its customers the best deals and services across Malaysia. Since the release of Honda Malaysia’s Facebook page in 2012, we have grown from 0 fans to 1 million fans. According to Social Bakers, Honda Malaysia is ranked 23rd among the list of popular brands in Malaysia. In 2014, Social Media Week awarded Honda Malaysia Facebook page with the Social Media Excellence Award as the best brand in the automotive sector.

Our team came up with a video marketing concept to perfectly showcase the brand’s causes and artistic side to celebrate this huge #Honda1million milestone. Check them out on Facebook here and here.

Create video marketing and internet marketing solutions with IH Digital.

Aside from the videos, have fun and join our celebration, win weekly prizes by participating in this #Honda1million app.

Though IH Digital Malaysia’s digital marketing services, Honda MY Facebook page implemented content marketing strategies and interesting on-ground to digital integrations to promote the whole brand and connect consumers through various posts, activities and events. IH Digital has centred its social media strategies in Honda’s mission to pursue a future with better technology, along with better value. This is best shown through their slogan “The Power of Dreams”, signifying the ever-changing and growing needs of the future. We created engaging apps, images and rich video marketing content based on this mantra. Honda MY knows that fans should only get the care and pleasure they deserve.

What’s more? Videos such as the preview for Honda’s All-New City were amplified through digital marketing on social media to create exposure. We also implemented a 360 social media campaign for Honda MY’s big events, integrating on-ground event, events acquisitions and post-event content through a mobile-accessible app.

Create video marketing and internet marketing solutions with IH Digital.

Honda Family Road Trip: A fun-filled event for the whole family. There are artist performances, 32-point inspection, test drive and kids’ zone with exclusive gifts and more! Honda MY is travelling across 14 locations throughout Malaysia so don’t miss the fun. Join us and check the app to know more.

The automotive giant has shown that it’s a strong, aggressive player that established its reputation as the best in the automotive market in Malaysia. Such milestone cannot be achieved without Honda’s full trust on our team. It really proves that journeys begin with a single step and this #Honda1Million started on a collaboration of a powerful brand and our social media agency.

As a social media expert, we can emulate this kind of success with your business. Our social media agency, IH Digital, can provide integrated marketing, video marketing and internet marketing solutions to help your brand reach out to your audience through internet and social media. If you are interested to know more of our digital marketing and social media services, contact us here to know more!

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Take a glimpse of Asian Digital Landscape

Asia is the major propeller of global economy, over 4 billion people living in the continent, and 45 percents of which are living in cities and urbanized areas. The internet users are huge in number – 1.4 billion, which is more or less the same as the entire China population. Solely in East Asia (Greater China Areas, Korean Peninsula and Japan), there are 823 million internet people; whereas in South East Asia, 208 million people accessing the net daily. The internet speed and internet coverage are directly aligned with the nation’s economy power. The wealthier the nation, the more people are using internet. Regions like South Korea, Japan, Taiwan, Hong Kong and Singapore, their internet coverage (from 79% to 90%) and mean internet speed (>10 MBPS) are almost 2 times greater than the global average values.

Mobile Phone Penetration

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Asian mobile phone penetration is growing really fast. Compared to Jan 2014, the population of mobile users has been increased by 11%, up to 3.7 billion now. Alternatively saying, there are 92 mobile phone users out of 100 Asians. And we also discover that if a person is using social media platforms, they are very likely to fetch news-feed, moments and friend circle over their handy devices. The statistic says 1.088 billion social media users; meanwhile, 906 million social media users are having an mobile app installed on their handy devices.

Think mobile

In the post-PC era, especially in China, there are numbers of people surfing the net since the rise of handy devices, since around 2010. They have neither previous experience of using desktops nor in-depth skills to operate PCs. By sliding and tapping on a screen, the smart devices have been improving the net penetration rate.

And now the online traffic reflects the truth, almost one-third of internet usage is from mobile devices. However, the traffic from desktop drops by 13% in 2015. And it implicitly pinpoints the importance of user experience, no matter creating a new website or crafting an new application, think about the mobile users and you need to integrate mobile-friendly design and adaption in your project.

Go Shopping

shopping

Online shopping is simpler than before when you have your credit card number, shopping accounts and shopping website application stored in your 5-inch cell phone. People are not reluctant to shop online, over 30% of mobile users have shopped and purchase in the previous month. Alibaba and its biggest B2C and C2C shopping platform Taobao are the most welcomed shopping websites in the Greater China Area. Amazon and Apple are the foreign companies which are also good in performance in Asia region.

 

Data Reference:

  1. Internet World Stats 2015, CIA the world fact book 2015
  2. Population Reference Bureau 2014, GSMA Intelligence
  3. Internet World Stats 2015

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The Shilla Duty Free: How Video Advertising Played a Role in Gaining 50K Fans

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The Shilla Duty Free Singapore reached 50k fans through video advertising and using Facebook video to share its corporate videos.

What is The Shilla Duty Free?

The Shilla Duty Free began its first shop in 1986. Since its opening, the company has established itself as Korea’s leading travel retailer. It has been known by international visitor as a retailer of trendy products and luxurious branded products with reasonable prizes. Its offered items include boutique items, cosmetics, fashion items, jewelleries, and watches, to name a few. The Shilla Duty Free takes pride as the first and only retail operator to open a boutique store for the brand Louis Vuitton.

Today, The Shilla Duty Free is operating in different areas around Korea – Seoul, Incheon International Airport, Gimpo International Airport, Jeju and Daegu International Airport. And overseas, it operates in Changi International Airport in Singapore.

The 50K Mark

Being the first in Singapore, The Shilla Duty Free Singapore established its brand online to invite people to visit and purchase its products at its Changi International Airport branch. Knowing that online marketing is a great way to establish connection with people, The Shilla Duty Free turned to social media. To do this, digital agency IH Digital designed an integrated digital marketing communications plan to best fit the brand and its target market in Singapore and visitors of Singapore. This integrated marketing plan includes social media plans on Facebook, WeChat and Weibo, a media strategy, live events updates with social video production, and offline event video coverage.

Below is an event video highlight of The Shilla Duty Free Singapore’s Grand Opening and SKII CC Cream Exclusive Launch at The Shilla Duty Free Changi Airport branch.

A #throwback to our Grand Opening last month, when we were joined by celebrities TVXQ and Angelababy! Thank you for your support thus far, and let’s raise a (Y) to bigger and better things to come 🙂

Posted by The Shilla Duty Free Singapore on Thursday, March 19, 2015

In as fast as 90 days, The Shilla Duty Free Singapore was able to achieve the 50,000 fan mark through the integrated marketing plan laid out by IH Digital. And today, its Facebook page holds 57,000,000 fans and counting! Thanks to the well-planned digital marketing integration through social, video advertising and digital media.

Is video advertising helping The Shilla Duty Free Singapore?

Video advertising is increasingly becoming a vital part of the social media and digital marketing. Definitely, it has contributed to the increased fan count of The Shilla Duty Free Singapore’s Facebook page. This simple video below for instance, is a mere suggestion that videos have worked utterly well in garnering social media user activities within the page, which eventually made waves around the social media to attract more followers. The Facebook video records 2,278 Likes and 13,295 views at the time of writing.

A walk-through of one of our stores. Spot some familiar brands you’re itching to snap up on your next trip out? 😉

Posted by The Shilla Duty Free Singapore on Sunday, February 22, 2015

The Shilla Duty Free Singapore is also actively sharing its video ads to feature its products as well as its corporate videos including event-focused video production, on-site event video coverage and other marketing video specials. Below is one of its micro videos developed by IH Digital:

View The Shilla Duty Free Singapore’s Facebook videos here.

Do you want your brand to get an edge on digital marketing through videos? There is always a great video advertising plan that is most suitable to your brand. Check out more of IH Digital’s video advertising and video production projects here.

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WATCH: Laneige Gave Mums a Special Treat and What Happened Will Inspire You

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Laneige’s Video Production Goes Live on Event

video production | event video | corporate video

During the recent Mother’s Day event, Laneige decided to treat the mothers in Singapore and record these happenings in a special video production with the help of digital agency IH Digital.

video production | event video | corporate video

Inspiration for mothers and their daughters as well as the emphasis on the importance of taking care of one’s self is the core messages in this event. The video production is mainly the coverage of the whole event. And through a thorough video editing, the most vital parts of the program were highlighted inside out. Inspiring messages of daughters to their mothers and vice versa were the most inspiring parts of the event video.

video production | event video | corporate video

By this video production, Laneige took steps to target the hearts of mothers and daughters on Mother’s Day instead of a simple corporate video highlighting their products. Successful enough, Laneige was able to introduce their products effectively to these women of different ages and families during a remarkable event and a marketing video to share the happenings with all women. Through a fabulous event, Laneige made its way to finally incorporate special events with product promotion with the best connection.

video production | event video | corporate video

video production | event video | corporate video

video production | event video | corporate video

video production | event video | corporate video

Watch the special video production below:

Are you interested in creating your brand’s very own marketing video? Do you like to integrate events marketing with video marketing? IH Digital’s services include video development that will best suit your brand’s marketing needs, be it event videos, corporate videos, promotions and product marketing videos. Visit digital agency IH Digital YouTube channel to view our developed marketing videos.

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Facebook Announced Its Change in Policy

Facebook app developers marked your calendar! Facebook announced a change in its platform policy that will take place on Nov 05. Two important topics to pay attention to: 1. Games 2. Proper Use

Games: Developers must disclose information regarding additional charges that fans are required to pay from using the app (in-app purchase). This information must be clearly written in the description. This should not be a problem for app developers as we believe many developers have been strictly following this practice

Encourage Proper Use: Now this is something that may affect Facebook application strategies. With this new rule in place, developers can no longer incentivize fans to use social plugin or to like a page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a page. Facebook has given its reason for preventing such actions as they do not want people to flock to a page just because that page is giving out prizes. Facebook wants the page to reach users who genuinely find interest in the page and not just users who are interested in prizes. But it is still acceptable to incentivize users to login to app, check in or enter promotion’s code onto your page.

The below image helps to shed a clearer picture

facebook-incentive
facebook-incentive

 

From the image, you can see that it is not against the policy to incentivize users to use your app, but you must do it the correct way such as in the third image. In order to access an app, a user will have to invite a certain number of friends to use this app and a user’s friends must accept the invitation before a user can receive the offer. What this means is any actions taken by users and respond ONLY by an app developer will not be approved. But for actions that users take that involve the consent of others (users’ friends), Facebook gives a green light to it.

These changes will take full effect on Nov. 05. 2014. Failure to comply with this new policy would result in app banning and will affect the long term app development for a page.

Source: allfacebook.

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Facebook decreases organic reach

IH Digital_ Facebook decreases organic reach
IH Digital_ Facebook decreases organic reach

Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. However, as the News Feed is a finite space, some other posts may see a decrease in reach.

The site posted on its Facebook for Business blog that pages will likely soon see a decrease in organic reach as a result of recent changes to the News Feed algorithm.

The blog noted that in a given day, when someone visits News Feed, they can see up to 1,500 stories. Page posts may get lost in the shuffle, leading to decreased organic reach:

People are connecting and sharing more than ever. On a given day, when someone visits News Feed, there are an average of 1,5001 possible stories we can show.

As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality.

Facebook notes that page admins can try advertising and boosting posts to make up for the loss in reach:

As the dynamic nature of News Feed continues to follow people’s patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well.

Readers: How do you feel about this?

Credits: Inside Facebook.