國際行銷怎麼做，讓Biore告訴你！

現在，懶女人市場正夯。

Biore看準了這波商機，最近在馬來西亞發表了全新系列的Biore 零油感舒柔卸妝水，強調日本最新的Smooth Bright及Micellar water科技。

Micellar water 水分子達到奈米級結構，吸收臉部油脂還有灰塵超容易，完全是卸妝時的必備神物。幫助懶女人輕鬆卸妝，恢復完美素顏

此水不僅效果神奇，也通過各種嚴格測試。

絕對能在短時間內還你完美素顏。

為了幫助馬來西亞Biore推廣這款新推出的卸妝必備神物，我們設計了全新的行銷活動。

目標：

在最短時間內讓市場注意到新品並了解它的獨特之處，激起消費者興趣及購買。

策略：

以部落客行銷當作此次活動的核心，配合馬來西亞當地知名部落客親身試用及現身說法並將使用心得訴諸文字分享至各大社群媒體，強調卸裝水 Micellar Water水分子成分以及其好卸妝的功能性。當部落客將心得分享出去後，部落客本身已擁有的專業粉絲群能在最短時間接受訊息並自第一時間分享出去，一層接著一層，最後達到口碑行銷操作的目的。

I’ve always been a massive fan of water-like makeup removers, and Biore has consistently been a major market player. My trialling these products was of course, a no-brainer! Read my full review on the blog! www.emilyquak.com

A photo posted by Emily (@emilyquak) on Nov 10, 2016 at 11:09pm PST

馬來西亞知名美妝部落客：Chanwon Tan、Sunshine Kelly、Emily Quak、Stephanie Lim、Shea Rasol 和 Yuyu Zulaikha 在部落格及社群媒體上發表了他們對全新Biore 零油感舒柔卸妝水的喜愛，從開箱文到使用情形，部落客都展現了零油感系列的獨家特色。

Blog Update: my rescue and it’s hassle free to remove makeup with Biore Perfect Cleansing Water Soften Up. It’s gentle and non-drying too. Details on www.sunshinekelly.com (link on bio) ☝🏻️ . Due to the hectic schedule, crazy traffic and humid weather, the moment I reached home after a long day I am so tired. I wish I could jump into my bed and sleep. But sleeping with our makeup on is a big no no, it will cause clogged pores and attracts acne-causing bacteria. . What I love about Biore Perfect Cleansing Water Soften Up is the finishing; makeup is removed easily and leaving my skin smooth without oily or sticky feeling. Plus there is no need rinsing after that because this is water based and oil free makeup remover. . Biore Perfect Cleansing Water comes in 2 variants, Oil Clear is the new variant for those who has oily and combination skin; and  the newly improved formulation of Soften Up is for normal to dry skin or users @bioremalaysia . #beautyreview #skincare #bioremalaysia #biore #cleansingwater #bbloggers #sunshinekelly

A photo posted by S U N S H I N E K E L L Y 🍀 (@sunshinekelly2988) on Nov 1, 2016 at 8:47pm PDT

加上使用前與使用後的比較下，完美說服消費者。

#BlogUpdated about my new Must have item in my trips. It’s the new Perfect Cleansing Water from @bioremalaysia . Love how it effectively removes all my makeup with just one easy wipe without oily residue on my skin. It’s a WATER BASED makeup remover omg! How awesome of this. • READ more review + before&after on www.chanwon.com (link on insta profile) #bioremalaysia

A photo posted by Chanwon🌸🇲🇾🔃🇯🇵 (@chanwon92) on Nov 1, 2016 at 2:59am PDT

Korang dah tengok ka entry terbaru yuyu kat blog pasal Biore Perfect Cleansing Water? 🙋🏻 . Serius best makeup remover ni takperlu bilas sebab dia water based. Macam cuci dengan air ja, tapi makeup tertanggal habis! . Kalau free, boleh baca di blog yuyu tau (link ada di bio). Kalau nak tahu lebih, boleh terus ke FBpage Biore sendiri; [ facebook.com/KaoBiore ] @bioremalaysia 💜

A photo posted by YUYU ZULAIKHA ESWAN, 27 (@yuyuzulaikha) on Dec 1, 2016 at 12:54am PST

產品使用狀況加上Instagram及Facebook的社群媒體效應，這些知名美妝部落客能有效吸引消費者閱讀文章並刺激他們的購買欲望。

加上有越來越多人對Micellar Water的龐大需求，使得這波活動在社群平台上吸引到更多的潛在消費者！

現在就開始第一個部落客行銷活動吧！馬來西亞Biore成功執行了一次部落客行銷與社群媒體行銷策略的整合行銷策略，幫助卸妝水新品快速搶佔市場版圖！

透過以部落客為核心的社群媒體行銷，不僅能保證粉絲的質與量，確保品牌能行銷給正確的客群外，透過粉絲本身口耳相傳的力量外，再增加社群平台的媒體傳播力道，保證能在短時間內得到關注並吸引消費者上門購買！難怪現在詢問度破表，產品仍是一瓶難求！

想了解更多海外部落客行銷成功案例嗎？那就到我們的成功案例錦集瞧瞧吧！

若想深入了解更多社群媒體行銷及國際部落客行銷詳情與服務，請與我們聯繫。

歡迎掃一掃以下QR code，加入藝赫廣告微信， 隨時獲得第一手數位行銷訊息:

在數位行銷的領域中，你一定聽過這三個詞彙：Owned Media 自有媒體、Paid Media 付費媒體、Earned Media 免費媒體曝光。想要在網路行銷世界中大行其道，這三種媒體的運用缺一不可！

Owned Media 自有媒體

想要擁有自媒體最容易的方式就是自己架一個官方網站。

我們之前在了解這8個祕訣，製作成功網站並讓顧客持續回流!已經告訴過大家成功製作官方網站的秘訣！

我們在第二點就提到優良的CMS(內容管理平台)的重要性。為什麼他那麼重要，因為部落格是內容的產生中心。對於新世代行銷，不論是你是B2C還是B2B企業，透過自媒體如官方網站的架設已是不可或缺的行銷手段，更可以透過網站SEO的優化，讓公司在深不見底的搜尋結果中嶄露頭角。

Paid Media 付費媒體

相信這不用多說，只要是需要付費的網路媒體就是所謂的付費媒體，舉凡關鍵字廣告、GDN、Facebook like ads 廣告等等。

但現在大部份企業如果沒有大量預算投入付費媒體(廣告製作、媒體購買)或自行架設官網，那還有什麼方式可以拓展海外市場呢?

最後一個方法就是去賺 Earned Media 免費媒體曝光，廣義而言就是口碑行銷。

今天我們就來為您介紹口碑行銷的其中一種「部落客行銷」的5個優點，讓大家了解為什麼部落客行銷仍然是在數位行銷中不能不重視的存在。

部落客行銷不可不知的5大優點

1. 口碑行銷，累積信譽

在龐大的市場裡，消費者選擇眾多，往往在決定購買的瞬間可能是藉由朋友的推薦、網上的好評、功能符合需求等成為最後的決策依據，若經由部落客推薦，在網路上累積評價，能建立品牌的可信任度，促進消費者購買。

2. 內容行銷，產品大解析

部落客透過文章或影片提供產品細節描述，促使網路購買的消費者能更進一步的了解產品資訊，降低消費者心中疑慮。

3. 消費者角度論述，公正又實際

電商的蓬勃興起已有十餘年，廠商與消費者始終處在資訊不對稱的角度。什麼意思？即便廠商提供許多產品細節，有時會忽略由不同類型消費著者需要的資訊，部落客在寫文時即站在消費者的角度論述，同時補足或加強產品資訊。

4. 選對部落客，精準鎖定目標族群

各個部落客都有自己專攻的強項，如有旅遊達人、3C達人、美妝達人等。挑對了部落客，同時就是在對對的人散布他們感興趣的資訊，放大每一筆行銷預算的效益。

5. 粉絲力量大，瞬間提高曝光量

部落客或是網路紅人擁有許多粉絲，除了能夠引起模仿效應，也能透過部落客的社群平台曝光產品或服務的資訊。

案例分享

之前我們已經透過兩篇專文2016部落客行銷案例分享第一彈：星馬區域及2016部落客行銷案例分享第二彈：泰國、韓國針對如何操作海外部落客行銷有詳盡的解說，有興趣的各位看官不妨參考一下。

如果您也希望與國際部落客合作在不熟悉的國外市場推廣品牌，請立即聯絡我們，我們將提供您更完整的資訊與內容。

歡迎掃一掃以下QR code，加入藝赫廣告微信，
隨時獲得第一手數位行銷訊息:

在「2016部落客行銷案例分享第一彈：星馬區域」專文中，我們將星馬區域的部落客行銷成功案例清楚的介紹給大家，但相信大家其實還很不滿足，因為海外市場很大，市場不僅止於星馬地區，所以我們今天繼續推出海外部落客行銷成功案例第二彈，這次的重點將放在泰國與新加坡！

第二彈： 泰國、韓國

Sugar & Spice 糖村

糖村Sugar & Spice 部落客專案遍及太、日、韓、新四國，將台灣優質伴手禮一舉推出海外社群平台，其中糖村Sugar & Spice至泰國參加食品展時，邀請人氣部落客出席並試吃產品，增加參展人氣，同時配合部落格寫文、Facebook及Instagram社群平台貼文提高人氣及品牌知名度。

除邀請人氣部落客出席泰國美食展覽外，也邀請韓國部落客親臨Sugar&Spice糖村台北101門市體驗到位的服務內容。

部落客不僅能一嚐美味的伴手禮，直接面對面的接觸產品及服務內容，更能針對產品及品牌特性做出更好的描述內容。

Play Boy 香氛噴霧

https://www.youtube.com/watch?v=eHK7MLlZ5T0&feature=youtu.be
Play Boy推出爽身噴霧，強調香味持久長達24小時，無時無刻保持你的清新舒服的味道，除邀請人氣部落客於部落格寫文詳細介紹產品特色，同時也拍攝影片介紹產品細節，使用不同的管道以符合不同粉絲的閱讀習慣。

還在尋找適合的海外部落客嗎?

藝赫廣告 的專業國際部落客管理團隊擅長多國語言翻譯，能夠助品牌的亞太行銷一臂之力，產出在地化的內容，為品牌製造最大效益。透過替品牌搜尋與推薦新加坡、韓國、泰國等國家最適合的 部落客名單，根據目標市場制定完善部落客行銷策略，將您的事業版圖拓展到廣大的亞太地區。如果您也希望與國際 部落客合作推廣您的品牌，請立即請立即聯絡我們。

歡迎掃一掃以下QR code，加入藝赫廣告微信，
隨時獲得第一手數位行銷訊息:

部落客行銷透過部落客的專業形象與號召力，影響其廣大粉絲，達成口碑行銷的目的。

早期部落客行銷是透過知名部落客在自有的部落格發布文章。現在隨著新的社群與影音平台興起，部落客行銷也進入了新的篇章。

現在的部落客不只利用文章，形式上也可以利用影音達成溝通的效果，例如：現在的網路紅人也可以說是廣義的部落客。

在平台上各種社交媒體如臉書、Instagram等，也可以完成部落客行銷的目的，而且還能做更多互動、交流，甚至還可以玩遊戲。讓粉絲不再只是單方面的知識吸收者。

現在就讓我們來瞧瞧現在東南亞市場是如何玩部落客行銷！

第一彈： 新加坡、馬來西亞

蘭芝Laneige

在此專案中， 藝赫廣告協助韓系美妝品牌蘭芝與馬來西亞美妝部落客合作推廣美妝品， Instagram上貼文，提高於馬拉西亞地區的曝光度，也為社群行銷的一環。

於新加坡地區，則是以現今流行的拍攝短片的方式與新加坡知名部落客Eugene Bay配合，從妝前保養、底妝、眼妝等，直接向消費者示範流行彩妝的同時，展現蘭芝產品的好用度。

#LANEIGE蘭芝新加坡臉書粉絲團

社群行銷：Peel Fresh – 新加坡人氣飲料

新加坡果汁飲料大廠 Peel Fresh 舉辦了一場別開生面的攝影比賽，邀請參加者與最喜歡的果汁口味合照，並將照片上傳到Instagram，展示他們的「果汁時刻」！

藝赫廣告負責此次活動的宣傳，因此想到可以透過部落客行銷的方式，邀請知名部落客共同推廣本活動，一起拍下照片上傳並使用主題標籤 #juicefie，成功吸引大量Facebook與Instagram粉絲關注。

#Peel Fresh SG 官方粉絲團

#新加坡知名部落客：Christabel C. Instagram

Instagram 行銷：Vitagen

Vitagen乳酸飲料低糖系列強調在享用了大餐後，扮演照顧腸胃的重要角色，與邀約新加坡知名美食部落客Derrick Tan合作拍攝誘人照片並搭配主題標籤 #sgweekeendfeast 於Instagram貼文，得到廣大的追蹤者迴響。

#新加坡知名美食部落客 Drrick Tan Instagram

還在尋找適合的海外部落客嗎?

藝赫廣告的專業國際部落客行銷管理團隊擅長多國語言翻譯，能夠助品牌的亞太行銷一臂之力，產出在地化內容，為品牌製造最大效益。透過替品牌搜尋與推薦新加坡、韓國、泰國等國家最適合的 部落客名單，根據目標市場制定完善部落客行銷策略，將您的事業版圖拓展到廣大的亞太地區。如果您也希望與國際部落客合作推廣您的品牌，請立即聯絡我們。

歡迎掃一掃以下QR code，加入藝赫廣告微信，
隨時獲得第一手數位行銷訊息:

As the number of social media users continues to grow, this paves the way for businesses to maximise their digital marketing efforts through clever social media campaigns. To ensure remarkable results, both big and small brands have recognised the importance of identifying, planning, and executing excellent social media campaigns through integrating these 4 main components.

1. Defining your goals

Before planning a campaign, you need to have clearly defined goals so analysing the results of your campaign comes easy. Social media campaigns can address common goals such as enhancing brand awareness, driving more web traffic, and increasing online activities and conversion rate, among others.

2. Developing concepts and plans

Your content marketing plan should work well with your overall social media strategy and goals, and represent your brand’s unique style and voice. Take into account the different purposes of social media channels. So, choose the platform that suits your social marketing concepts. Another factor to bear in mind is to conduct thorough research and analysis of your existing social media followers and target audience. Understand what tickles their fancy, where particular channel your target audience spends time, and what existing marketing trends you can leverage.

3. Running a cross-channel marketing campaign

To maximise the desired results of your online advertising and marketing efforts, using other channels to promote your campaign allows you to widen your consumer reach by reaching different potential consumers at varying times and channels. For instance, using Facebook ads to run your campaign enables you to reach active social media users that rely on Facebook to get news and updates. By incorporating cross-channel promotion into your campaign, others who are not as active in social media channels can also see your campaign through other platforms such as emails, ads or websites.

4. Thorough analysis of social media campaigns

In terms of tracking and analysing the performance of your campaign, it is imperative to utilise social media analytics to gain insights. Benchmark your progress by evaluating whether or not there are improvements on engagement metrics and conversion rate.

IH Digital Hong Kong, a trusted digital agency in Hong Kong, has marketing experts who understand that using these common elements as tenets of your upcoming social media campaigns will help you in achieving your business goals. Contact us today.

Learn from Apple, be standardized and simple.

iPhone and iPad, the mobile devices, have smashed the old word of desktop and PC, and now Apple seems to repeat the history again, preparing to create a new era that both software and hardware are seamlessly interconnecting. Since the advancement of technology, the computation power of handy device is as powerful as that of laptops and desktops. The newly launched handy devices can run heavy duty applications like photo-editing, 3D rendering or even video-editing software. The longer battery life, the lighter devices and bargaining pricing as well as sophisticated software bundles are the major driving force to switch the trend.

To be ready for the rapid change in digital world, the following two mindsets should be very clear.

1.Standardizing your contents, make sure you are following the rules

Mobile is an inevitable trend. If you are running a website for e-commerce or a mobile gaming app, your mobile traffic is becoming a dominant source and what you need to do is make your asset be mobile friendly and sharp in response. A mobile website should be loading fast and no flash elements embedded. Popular content management systems (CMS) for website are preferred, for instance, WordPress, Joomla and Drupal are all free to access. You can build your own website within an hour, and more importantly, you needn’t learning complicated coding skills and design techniques. What you need to do is to focus on making good contents.

2.Less is more, be simple

We know that appearance is important, but our suggestion is not spend too much time on doing front-end design. It doesn’t mean that we compromise the importance of design, but there are thousands of well-coded and gorgeous website themes for sales. One HTML5 website template with responsive design costs less than $100 USD.

As if the themes are tested and validated, it can shorten the loading time while connecting with mobile network. Speed is important because it affects the user experience and even the ranking of your site.

3.And what is next?

Making a website or maintain a social media page, contents are necessary, which is like a fuel to power your engine and then finally you can reach your business target. Having a good and standardized infrastructure is the first step. The next step is to create interesting, meaningful and searchable contents on your platforms.

If you need assistance, just give us a call..

We are now living in a highly connected world that you can tap your screen to see what is happening in the other side of the Planet Earth. Thanks for the mobile internet and smart phone, we are already living together as one.

Some mobile social media platform are doing excellently well. They have loyal users, they have sophisticated technical support and experienced plugins and they are attractive, especially attracting global advertisers who want to explore markets in young generations.

1. Some mobile social media platform ex: Instagram, attracting global advertisers who want to explore markets in young generations. – the mobile photo sharing community

The simplest and stylist photo sharing platform has 300 million active users. Since it has been bought by Facebook, there are critics against a series of upgrades that ruins Instagram’s personality and specialty , for example employing non-square photo dimension, setting up P2P private conversation like facebook and implementing advertising products. But one thing that it doesn’t change, you can only upload your photo via your smartphone.

Recently, Instagram is doing some testing locally on their ad products. People can see the post is “sponsored” and you can choose to hide it if you don’t like it. But if you are having an official account on IG, then it is time to think of moving one step further to contact some users that you have never reached before. 🙂

2. Snapchat – leave without traces

“Read and Destroy.” This sounds like to be a weird function of an instant messenger application, but Snapchat hits the world and becomes a new lover of millions of teens around the world. Since the teens think that playing facebook is kind of old-styled and out-dated, and they don’t want to be followed by their parents, so they migrate and seek for a new continent, where it is Snapchat.

Snapchat is aggressively exploring its advertising service, there are dozens of famous internet platforms an media agency deploying their assets (mostly videos and articles) to intimate the younger audience.

3. WeChat, mobile app dominating the East

There should be a representative from China. WeChat is an blend of an instant messenger and social media platform. It is dominating the Chinese internet community with over 5 million people using currently. Besides normal chatting and sharing multimedia files with friends, WeChat also supports online payment, in-app e-commerce, CRM tool and customer service hub. Because Tencent has already opened up advanced APIs that developers can implement and integrate website functions into this Chinese gigantic app.

If you need help, drop us an email..

Yes, IH Digital is now on WeChat!

Want to get the latest updates on digital marketing, SEO, social media marketing, etc? Make sure you subscribe to “IHDigital”on WeChat now, and you’ll be able to get everything you need to know at your fingertips from now on! It’s all very simple and we have made it even simpler by showing the steps below. If you haven’t already installed the app, just do it now!

Method 1: Scan the QR code

Step 1. Run your WeChat mobile app, go to “Discover”

Step 2. Click “Scan QR Code” and scan this

Method 2: Search to Follow Us

Step 1: Click “Add Contacts”

Step 2: Search “IHDigital”, with no space in between

Step 3: Click and enter the official account

Step 4: Click “Follow”

Done? Start chatting with us now!

And you should have known that WeChat is more than just an instant messaging application! The increasingly popular app features a lot more functions that will allow for companies to update their latest news, promotions, and even sell products directly! IH Digital is experienced in assisting various brands with digital marketing, including WeChat marketing. Shilla Duty Free, for instance, launched a giveaway contest on two channels – WeChat and Weibo in 2015 with the help of our Greater China team. In less than a month, we successfully grew over 600 new fans for the brand, and helped the brand build increasing awareness in the Chinese market.

Below are some screenshots of Shilla’s giveaway contest -TVXQ, which was held in May 2015. As you can see, a simple multiple-choice question was asked in order to attract more participants.

On WeChat

On Weibo

 

Want to explore more possibilities in expanding in the China market for your own company? We’re here to help! You can ask anything about WeChat marketing on our WeChat and our specialists will be in contact with you within 48 hours. Alternatively, you can also contact us here. In IH Digital, our Greater China team is specialized in social media marketing in China, and hence are capable of building a strong online presence in China for your company, in an instant. Got more questions? Leave your comments below! Also stay tuned for more about digital marketing..

Unlike Facebook pages, WeChat has its own system to categorize official accounts (公眾號), a.k.a. business pages. Before applying the WeChat business account, you should have a very clear business objective that what you really want to achieve.

Sina’s weibo, or simply Weibo (literally micro-blog) is one of the popular social media in China. The mechanism is very similar to its oversea rivalry Twitter, both platforms allow you to enter 140 characters and share your feeling and voice to the world. In Q1 2015, there were around 198 million active users sharing their daily lives, uploading their snapshots and vlogs every day.