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藝赫廣告 正式成為中國微博的官方指定代理商

藝赫廣告 – 得到中國社群網站新浪微博的正式授權,成為東南亞地區的官方指定代理商 。新的合作關係讓藝赫廣告能夠協助東南亞企業進行微博的帳戶申請認證及行銷廣告,取得進入中國市場關鍵的一塊敲門磚。

 

新浪微博:中國版推特(Twitter)X臉書(Facebook)合體

根據2017年統計擁有超過6億的用戶人數,微博已然是中國最大的社群媒體平台,每天有數以萬計的華文內容在上頭被創造、分享及搜尋。

 

從一開始類似推特的微型部落格,發展至今已演化成整合型的內容集散樞紐,猶如「中國版的臉書」,提供長篇內容、多元媒體及線上直播等功能。此外,吸引無數的中國名人以及意見領袖成為使用者,尤其促成了微博難以撼動的社群影響力,成為中國首屈一指的領導社群媒體。

自從2011年開放社群行銷功能,企業可在平台上向廣大的用戶推廣自家的品牌、產品或服務。微博提供多元的社群行銷及廣告工具 ,舉凡社群廣告投放(social display ads)、贊助廣告(promoted feeds)、活動廣告(event-based ad)及活動解決方案(activity solutions)。

 

透過微博觸及中國觀光客

根據數據顯示,2016年中國觀光客在東南亞地區的人數及花費皆達到新高,且是接續上一年度再次坐上最大消費族群的寶座,僅單年就貢獻了超過400億新台幣的消費額。「要觸及、吸引這些高價值的族群 ,微博無疑是最有效的管道」藝赫廣告執行長 George Foo表示。

 

相對於微信(WeChat)適合提供個別用戶高度客製化的服務及行銷,微博則更能為品牌在廣大中國群眾中創造聲量、互動及銷售轉換。尤其針對尚未進入中國市場卻正熱切觀望的品牌,最適合透過微博為其首先打響知名度,並建立信任度。

 

出於中國數位生態的獨特性,中國外的企業最好找尋專業團隊協助在微博上的行銷廣告活動。 George Foo說:「藝赫廣告是個跨國團隊,各國的成員皆具備相當的專業,足以面對無論是中國或其他東南亞市場的各種挑戰。因此,我們有萬全的準備,一同支援想要觸及中國觀光客的廣告主。」

 

緊接著和微博新建立的夥伴關係,藝赫廣告同時積極推動和其他中國數位媒體巨頭的合作,包含搜尋引擎百度(Baidu)及電子商務網站美團網(Meituan-Dianping)

 

藝赫廣告是亞洲360°數位整合行銷專家

在亞太地區擁有強大的媒體影響力。擅長多國語言,能夠提供在地化的社群媒體行銷、內容行銷,搜尋引擎行銷和網路廣告服務,語言翻譯搭配專業的網頁設計,為企業量身打造數位體驗和社群行銷策略,創造連結消費者與擴展業務的契機,讓品牌在網路行銷上實現革命性的發展,是您國際行銷夥伴首選!

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Elements Mall: Strategic Use of Facebook Ads to Raise Brand Awareness

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The shopping zones and art, entertainment and dining areas of Elements Mall exude a perfect blend of elegance and innovation. Every stroll through the corners of the luxurious shopping mall offers an unconventional way for customers to soak up Hong Kong’s diverse culture.

Furthermore, Elements Mall houses a huge collection of mid- to upper-priced and luxury items, including international and HK fashion, jewellery and accessory brands. The mall even has enough art, entertainment and culinary quests to attract local customers and tourists from other parts of the world. Particularly, Elements Mall wanted to reach the Malaysian, Taiwanese, and Hong Kong consumers. And with the help of IH Digital, a trusted digital agency in Hong Kong, engaging Facebook ads were launched to further enhance the brand’s content marketing and social media strategy.

Objective

Facebook ads are increasingly becoming an effective choice of digital marketing and online advertising tool for optimised brand awareness. Through Facebook advertising, the chances of brands to be seen and acquire more customers are significantly high. Thus, Elements Mall partnered with IH Digital Hong Kong to launch a movie tickets giveaway campaign using various Facebook ads formats such as Desktop News Feed, Mobile News Feed, and Right-hand-side (RHS).

With the help of IH Digital, a reputable digital agency in Hong Kong, Elements mall launched Facebook ads to enhance content marketing.

Desktop News Feed

With the help of IH Digital, a reputable digital agency in Hong Kong, Elements mall launched Facebook ads to enhance content marketing.

Mobile News Feed

With the help of IH Digital, a reputable digital agency in Hong Kong, Elements mall launched Facebook ads to enhance content marketing.

Right-hand-side (RHS)

The idea behind the movie tickets giveaway campaign, which lasted from 1 to 7 April 2016, is to raise brand awareness and acquire more fans on Facebook. And through integration of an enticing social marketing strategy with a prize redemption campaign, Elements Mall was able to acquire more fans and potential customers on Facebook.

Creating engaging content through Facebook Ads

IH Digital Hong Kong’s digital marketing experts know everything there is to know about optimising content marketing on Facebook. We are willing to go the extra mile to help enhance your brand’s online visibility, track the progress, and reach the target audience through engaging and relevant content. Video production, email marketing, and social media management are also included in our list of offered services. Click here for more details.

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Cotai Water Jet: Content Marketing Campaigns

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IH Digital helped Cotai Water Jet achieve optimum brand awareness through content marketing, Facebook ads, and online advertising.

 Cotai Water Jet offers comfortable ferry transport services between Hong Kong and Macau

With Cotai Water Jet’s commitment to providing a comfortable, fast, and dependable ferry transport service, traveling between two of Asia’s greatest destinations, Macau and Hong Kong, becomes a breeze. The Cotai Water Jet fleet has been transporting over 52 million passengers and operating approximately 89 daily sailings since 2007.

Cotai Water Jet is the ideal choice for travellers who are looking for the fastest way around the Cotai Strip. The ferry transport company operates the main route between Hong Kong Ferry Terminal and Macau Taipa Ferry Terminal, as well as routes to Kowloon and Macau Outer Harbour Ferry Terminal and Hong Kong International Airport.

Giving customer discounts through Facebook ads                               

With more and more consumers opting to use their iPhone or Android devices to check out brands online, Cotai Water Jet took their content marketing and online advertising strategies up a notch by giving discounts to targeted consumers in Hong Kong and Macau areas. With the help of IH Digital, a trusted digital agency in Hong Kong, two Facebook campaigns are implemented in hopes of selling more tickets and achieving a higher return on ad spend.                                                                                                    

Cotai Water Jet ran a week-long campaign during Easter 2016, which lasted from March 23 to March 28, 2016. This particular content marketing campaign offered Cotai First one-way tickets at a special price of HKD/MOP 150, including taxes. The ongoing 2016 Fans Promotion campaign, on the other hand, offers 15% discount off City Route Cotai Class and Cotai First adult full fare one-way ticket. The promo campaign, which will run until December 31, 2016, also offers Cotai Class round trip tickets at a special price of HKD/MOP 285 (include taxes) and Cotai First round trip tickets at HKD/MOP 485 (include taxes).

2016 Fans Promotion campaign  (running until the end of this year)

IH Digital helped Cotai Water Jet achieve optimum brand awareness through content marketing, Facebook ads, and online advertising.

Easter Campaign 2016

IH Digital helped Cotai Water Jet achieve optimum brand awareness through content marketing, Facebook ads, and online advertising.

Taking content marketing to the next level

Cotai Water Jet partnered with IH Digital to help exhibit an effective eMarketing and social marketing concept, which greatly helped in acquiring more fans on Facebook during the campaign period and increasing the brand’s overall online activities.

Dedicated to providing innovative ways to improve brand awareness, IH Digital offers nothing but quality digital marketing services that deliver great results. Some of which include video production, digital consultancy and training, and social media management. Check out more of our services here.

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Instagram: How its New Algorithm Affects Content Marketing

Instagram will roll out algorithmic changes in the coming months

Weeks ago, Instagram posted news about the upcoming changes on its feeds, much to most IG users’ dismay. The algorithmic changes, where Instagram will soon be sorting out photos and videos “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timelines of the post”, are quite similar to Facebook’s algorithmic newsfeed and will replace the chronological feeds that IG users are used to in the upcoming months.The CEO and co-founder of Instagram, Kevin Systrom, states, “On average, people miss about 70 percent of the posts on their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.” Although Instagram did not disclose the exact date when these changes will occur, a lot of Instagram users have already expressed their disappointments on their social media posts.

What are the possible effects of these algorithmic changes on IG users who rely on Instagram to amp up their brand’s content marketing strategy?

Based on the studies made by eMarketing and digital marketing experts, Instagram is considered as one of the most widely used social marketing platforms brands and consumers engage in. Now, this Facebook-owned, photo and video-sharing platform will soon be customizing posts and feeds that they assume will be more relevant to the user. How exactly can the upcoming changes affect your brand’s content marketing strategies on Instagram?

The ever-increasing number of business and brand owners who use Instagram as an online marketing tool for optimal brand awareness for free might be facing challenges in the future when Instagram starts to monetize. Not all brands have the content marketing budget to pay for what was once free media and brand exposure on the Internet. In addition to possibly hurting the budget of some brands, competition will be a lot tougher and brands might struggle from a decrease in reach and visibility once Instagram starts rolling out the algorithm changes on their feeds.

Your next step

Although posting beautifully edited photos of your products on Instagram might seem like an excellent idea to promote your brand, there are other ways to increase brand awareness online. IH Digital, a digital marketing agency in Hong Kong, has experts who create and utilize high quality video production, Facebook ads, and SEO to optimize your brand’s content marketing strategies. Click here for more information about our services.

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Instagram: How its New Algorithm Affects Content Marketing

Instagram will roll out algorithmic changes in the coming months

Weeks ago, Instagram posted news about the upcoming changes on its feeds, much to most IG users’ dismay. The algorithmic changes, where Instagram will soon be sorting out photos and videos “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timelines of the post”, are quite similar to Facebook’s algorithmic newsfeed and will replace the chronological feeds that IG users are used to in the upcoming months.The CEO and co-founder of Instagram, Kevin Systrom, states, “On average, people miss about 70 percent of the posts on their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.” Although Instagram did not disclose the exact date when these changes will occur, a lot of Instagram users have already expressed their disappointments on their social media posts.

What are the possible effects of these algorithmic changes on IG users who rely on Instagram to amp up their brand’s content marketing strategy?

Based on the studies made by eMarketing and digital marketing experts, Instagram is considered as one of the most widely used social marketing platforms brands and consumers engage in. Now, this Facebook-owned, photo and video-sharing platform will soon be customizing posts and feeds that they assume will be more relevant to the user. How exactly can the upcoming changes affect your brand’s content marketing strategies on Instagram?

The ever-increasing number of business and brand owners who use Instagram as an online marketing tool for optimal brand awareness for free might be facing challenges in the future when Instagram starts to monetize. Not all brands have the content marketing budget to pay for what was once free media and brand exposure on the Internet. In addition to possibly hurting the budget of some brands, competition will be a lot tougher and brands might struggle from a decrease in reach and visibility once Instagram starts rolling out the algorithm changes on their feeds.

Your next step

Although posting beautifully edited photos of your products on Instagram might seem like an excellent idea to promote your brand, there are other ways to increase brand awareness online. IH Digital, a digital marketing agency in Hong Kong, has experts who create and utilize high quality video production, Facebook ads, and SEO to optimize your brand’s content marketing strategies. Click here for more information about our services.

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Digital Marketing updates: WeChat Pay available overseas

How brands can take advantage of WeChat Pay’s availability overseas for their digital marketing campaigns?

Tencent’s WeChat, the popular messaging app, has become an integral part of the Chinese people’s daily routine. In addition to its free messaging and calling features, the WeChat Pay platform is also heavily used to pay bills offline, shop or transfer money using the mobile device.

The announcement that WeChat Pay will be available for companies outside of China comes as great news for consumers who travel a lot. With payments available in over 20 currencies all over the world, processing payments abroad will not feel like a chore anymore for Chinese tourists. They get to experience seamless payment transactions without going through all the hassles of exchanging local currencies and carrying huge amounts of cash while traveling.

WeChat Pay available overseas: opens a lot of doors for companies, businesses, and local shops outside of China

This announcement calls for a high-priority requirement for brands to optimise their online advertising, eMarketing and digital marketing strategies by developing expertise of this widely used platform. WeChat Pay’s availability overseas opens many opportunities for brands to interact with customers and improve their content marketing communications. How exactly can businesses, companies, and shops benefit from it?

Before processing payments, the consumer will be required to follow the branded WeChat account, which opens doors for brands to enhance their digital marketing strategy and promote their products and services. These may result in increase in potential buyers if businesses exert more effort in discovering the purchasing habits of Chinese consumers and launch an effective campaign to penetrate the Chinese market.

Your next step

IH Digital, a reputable digital marketing agency in Hong Kong, takes pride in having well-experienced marketers who can help your business make the most of WeChat’s great features. Additionally, we have Facebook ads, video production and web designers and experts in Hong Kong who aim to meet all of your digital marketing needs. Our service is at your disposal. Click here for more info.

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Uniqlo: Digital Marketing Campaign for Chinese New Year

As the biggest festival in China, Chinese New Year is also known as the busiest shopping season. A study from Facebook shows that 89% plan their purchases within a month of Lunar New Year, and 59% buy gifts for family and friends, and 25% for business associates. To tap into this holiday spirit, many brands and businesses ran New Year-themed digital marketing campaigns in the run-up to the festive season, as ways to raise brand awareness and drive sales, were you one of them? Read below and learn about how UNIQLO achieve tremendous marketing gains by launching festive social media campaigns for the Year of the Monkey.

UNIQLO: Digital Marketing Campaign for CNY

Uniqlo Social Media Campaign for Chinese New Year

UNIQLO, Japanese apparel company, has expanded its market across the globe over the last decade. For Malaysia market in particular, they partnered with IH Digital Malaysia, Asia’s 360 Digital Marketing Agency, to manage their social media platforms including Facebook, Instagram and LINE. Leading up to this year’s Chinese New Year, the brand launched a Facebook game application with a New Year theme, UNIQLO Money in the Basket.The app was designed with a simple and easy mechanism, and to further encourage participation, the brand was giving away UNIQLO vouchers worth more than RM8,000 (roughly USD2,030)!  The campaign received good response with huge participation, which led to an increase in both online engagement and offline sales transaction during the period.

Festive Social Media Campaigns: Make it or Break it

Running a festive social media campaign can go a long way to strengthen engagement with your existing audience and attracting new fans if done appropriately. However, without a proper understanding of the Chinese cultural elements, social media backlash could happen, too. Nike, for example, launched their new line Nike’s Air Force 1 shoe last December. The shoes were customized with a traditional Chinese character 發 (“Fa” meaning getting rich and properous) on one shoe, and 福 (meaning having luck or fortune) on the other. The meaning is positive when read individually, but not when combined together, as 發福 “Fa Fu” together means getting FAT in Chinese! To no one’s surprise, an influx of more than 2,500 comments were received on NikeStore’s official Weibo microblog since the introduction of the new shoes. And Nike is not alone. Some other well-known international brands, Louis Vuitton and Burberry for example, fall victim to this not-so-easy-to-understand culture, too.

“There’s a line of thinking that you have to localize to do well in China,” James Roy, an associate principal at China Market Research Group. (Forbes, 2016)

Plan Your Digital Marketing Campaign for the Next Holiday

Before you plan a festive campaign, make sure you have a nuanced understanding about the festival, local culture and traditional practices. The safest and easiest way to do so is to let local experts help you! IH Digital, Asia’s 360 Digital Marketing Agency in Hong Kong, can provide professional advice on online advertising, social marketing and content markteing to ensure you get it right. If you are a foreign company trying to sell in China or other Asian countries,  but lack local expertise, and if you don’t want to make the same mistakes those big brands made, contact us today and learn more how we can help you in growing your online presence in Asia.

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Instagram is changing

Instagram and Facebook are moving closer and closer. Previously Instagram loosens its main photo regulation that photos to be uploaded needn’t to be square; you can keep the 4:3 dimensions. Instagram lovers criticize that Facebook is ruining the photo mobile sharing platform, and they don’t think they need another Facebook.

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Since the Facebook’s acquisition in 2012, Instagram has been expected for long to become another revenue source and advertising channel. In Q3 2015, Instagram does a soft launch of Multi Product Ads. The Ad function will be launched in Sept 2015 and all advertisers can operate the Ads on Power Editor.

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At the same time, there is a new option on Facebook page setting called “Instagram Adverts”. Facebook page owners can connect their Instagram account (if any, mostly for those who are running online shops). However, this function is not open to public, we can still anticipate that Facebook and Instagram will be moving closer and closer, and both platforms can share customer behaviors for more accurate advertising targeting.

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Take a glimpse of Asian Digital Landscape

Asia is the major propeller of global economy, over 4 billion people living in the continent, and 45 percents of which are living in cities and urbanized areas. The internet users are huge in number – 1.4 billion, which is more or less the same as the entire China population. Solely in East Asia (Greater China Areas, Korean Peninsula and Japan), there are 823 million internet people; whereas in South East Asia, 208 million people accessing the net daily. The internet speed and internet coverage are directly aligned with the nation’s economy power. The wealthier the nation, the more people are using internet. Regions like South Korea, Japan, Taiwan, Hong Kong and Singapore, their internet coverage (from 79% to 90%) and mean internet speed (>10 MBPS) are almost 2 times greater than the global average values.

Mobile Phone Penetration

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Asian mobile phone penetration is growing really fast. Compared to Jan 2014, the population of mobile users has been increased by 11%, up to 3.7 billion now. Alternatively saying, there are 92 mobile phone users out of 100 Asians. And we also discover that if a person is using social media platforms, they are very likely to fetch news-feed, moments and friend circle over their handy devices. The statistic says 1.088 billion social media users; meanwhile, 906 million social media users are having an mobile app installed on their handy devices.

Think mobile

In the post-PC era, especially in China, there are numbers of people surfing the net since the rise of handy devices, since around 2010. They have neither previous experience of using desktops nor in-depth skills to operate PCs. By sliding and tapping on a screen, the smart devices have been improving the net penetration rate.

And now the online traffic reflects the truth, almost one-third of internet usage is from mobile devices. However, the traffic from desktop drops by 13% in 2015. And it implicitly pinpoints the importance of user experience, no matter creating a new website or crafting an new application, think about the mobile users and you need to integrate mobile-friendly design and adaption in your project.

Go Shopping

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Online shopping is simpler than before when you have your credit card number, shopping accounts and shopping website application stored in your 5-inch cell phone. People are not reluctant to shop online, over 30% of mobile users have shopped and purchase in the previous month. Alibaba and its biggest B2C and C2C shopping platform Taobao are the most welcomed shopping websites in the Greater China Area. Amazon and Apple are the foreign companies which are also good in performance in Asia region.

 

Data Reference:

  1. Internet World Stats 2015, CIA the world fact book 2015
  2. Population Reference Bureau 2014, GSMA Intelligence
  3. Internet World Stats 2015

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Choose your suitable WeChat account

WeChat is now connecting 500 million people in the world
WeChat is now connecting 500 million people in the world (source: WeChat website)

Unlike Facebook pages, WeChat has its own system to categorize official accounts (公眾號), a.k.a. business pages. Before applying the WeChat business account, you should have a very clear business objective that what you really want to achieve.