Media

IHDigitalMediaWeChatWeibo中国市场数字营销百度社群媒体营销

中國數碼營銷:中國最佳社交媒體平台

China-social-media-featured-image3

在談論搜索引擎和社交媒體平台時,大多數人會想到Google,Facebook,Instagram,Twitter等等。 但是,您是否知道中國也有自己的社交媒體應用版本? 品牌使用其中一些應用來吸引中國目標受眾。 進一步閱讀並了解中國數碼營銷最常用的三個應用程序。

微信(WeChat)

微信是一款以全能傑克而聞名的消息應用程序,因為它具有許多對用戶有益的功能。 這個社交應用程序就像是Facebook,WhatsApp,Tinder等的組合。 根據Dragon Social的數據,2018年9月平均每日微信用戶數為6.196億。品牌在微信營銷時有很多機會,因為它也用於購物。 其他人使用該應用程序購買機票,火車票,酒店和餐廳預訂。 您甚至可以使用此應用程序支付賬單,打車,轉賬或訂購食物。

微博(Weibo)

微博是中國最受歡迎的社交媒體平台之一。 它類似於Twitter,用戶可以發布,並談論任何具有字符限制的內容。 微博用戶還可以發布照片,視頻和GIF。 品牌看到了使用此應用程序進行中國數碼營銷的機會,因為他們可以輕鬆地共享信息並與受眾進行互動。

百度(Baidu)

中國在一個名為百度貼吧的交流平台上也有搜索引擎和論壇。 用戶可以搜索信息並討論任何主題。 品牌可以創建博客,論壇,甚至可以運行橫幅廣告。

通過中國數碼營銷與您的中國受眾聯繫
是時候升級你的品牌了! IH Digital是新加坡的一家數碼營銷機構,提供各種營銷服務,包括中國數碼營銷。 我們提供360度營銷方法,創建,分發和放大有意義的內容。
您是否看到了中國數碼營銷的品牌機會? 立即聯繫我們

IHDigitalMediaVideo社群媒体营销

Youtube廣告營銷策略

之前已經跟各位讀者分享有關做Facebook及Instagram的廣告的好處及操作方法。編輯亦希望大家可以透過數位行銷在這個由社交平台主導的大趨勢下做好網上廣告及從中獲利及實現到網上廣告的目標。除了以上兩個平台外, Youtube廣告比Instagram更早就開放賣廣告的權限,而且它亦模仿電視廣告的效果,廣告會在影片播出前播放或是在影片中段插播。事不宜遲, 現在透過這篇文章跟大家作詳盡介紹。

 

Youtube廣告更受年青人喜愛

根據官方Youtube新聞中心指出,「目標收視群鎖定在 18-34 歲和 18-49 歲的觀眾,那麼 YouTube (甚至是單就 YouTube 行動版) 所觸及的觀眾人數已經超過任何一家美國有線電視聯播網。」雖然這個研究以美國人口為主, 但事實卻是在互聯網發達的地區的大部分的年青人都喜愛瀏覽Youtube。這一群人偏愛埋首瀏覽Youtube, 故此, 品牌的營銷者便可以透過Youtube廣告接觸這一群受眾。所以, 品牌的營銷者必須清楚自己品牌的定位及特性, 更重要的是界定清楚不同層面的目標受眾群, 提供合適的營銷策略。網上廣告在乎的就是主動性, 對這班年青人採取Youtube廣告的手法, 把廣告送到他們眼前。讓其品牌出現在他們的日常生活當中。

Youtube廣告的好處

愈高品質的影片就對品牌有愈多的好處。其實此話的意思是指要有富創意及高質素的Youtube廣告能夠令觀眾留下美好且又深刻的印象。雖然Youtube廣告是設有可以跳播(Skip)的功能, 但是只要能夠做到高品質的Youtube廣告其實也能做到「吸睛」的效果。除此之外, 你的品牌更易植入到受眾群的腦海裡。加上, 在現今聲畫主導的年代中, 做影片廣告可能比做文字廣告可能有更佳的效果。

看過以上的好處後,是不是馬上想加入Youtube廣告呢?但是當你在製訂Youtube廣告時可能會遇上重重困難, 在此, 建議大家可以找專業人士及團隊助你一把! IHDigital作為走在digital marketing最前線的廣告公司以及在東南亞地區擁有不同的網上行銷策略團隊,助你的品牌開拓更大的市場。如果你對有關任何Facebook推廣或是網上行銷的疑問,立即到我們的官方網頁或是官方Facebook讚好及發送訊息給我們,獲得最新的行銷策略及聯絡我們的專業團隊吧!

 

想瞭解詳情,請點擊:

Facebook: https://www.facebook.com/IHDigitalGC/?ref=br_rs
Official Website: https://www.ihdigital.com.hk/

FacebookIHDigitalMediaUncategorized社群媒体营销

告別錯誤的Facebook廣告設定

究竟胡亂設置Facebook廣告有甚麼影響?最直接的影響就是不能充分發揮這個廣告在Facebook推廣方面的功效,從而令你浪費金錢。其次就是時間,因為每一次制訂Facebook廣告都需要花時間研究目標觀眾群,設計廣告及金額預算等繁多的工作。相信沒有人會想白白辛苦一輪卻得不到任何成效,希望透過這篇文章,能夠讓讀者們更了解如何避免錯誤的設置而引起的不必要的浪費。

 

目標觀眾群的重要性

本段會再一次強調受眾群對網上廣告的重要性,縱使有好多經常使用Facebook廣告的用家會覺得設置目標觀眾群的這一部分不算困難,但是我們必須要小心及清楚受眾群想要及討厭的是甚麼。對受眾來說,如果有不恰當的Facebook廣告顯示在他們的屏幕裡,他們定必立刻略過甚至會隱藏或舉報該廣告。同樣地,只有對你產品或服務有興趣的Facebook用家,他們才會花時間去看或是再進深研究你的服務及產品。另外,在Facebook設定裡有更仔細的目標觀眾群設定,例如:年齡、性別、興趣、愛好等。所以我們要好好善用此工具,將你的廣告指定送到合適的觀眾。

設定目標觀眾群是很重要的

行動呼籲的重要性

Facebook廣告始終有它的限制,如果沒有一個清楚指示的行動,客戶往往只會停留在觀看廣告的層面而沒有做最重要的後續動作。所以一個簡單及清楚的行動呼籲是很重要的,這樣你的受眾才能夠明白你想傳遞的信息,更重要的是這個行動呼籲的按鈕好比一個無形的鼓勵,好讓你的受眾知道如何進行下一步的動作。例如點進到你的網頁增加瀏覽量或是購買產品等,按你的策略目的以達到你想要的效果。

 

不只是追求短期銷量,更應追求長期口啤銷量

在一般情況下,大部分的顧客在購物前都會格價,或是看看有那間店鋪進行大減價促銷。同樣地,做Facebook廣告亦都一樣,大多數產品都以促銷的方法吸引買家,客戶會因為其他人的反應(讚好數量)又或是討論的廣泛度及被分享的次數而產生購物的興趣。其次就是Facebook廣告也不一定以銷售量為主,也可以視為一個增加知名度的推廣,所以如果有店家銷售貴重的產品但又想運用Facebook作宣傳,不妨把廣告目的訂為增加知名度吧。

長遠目標更有助品牌的知名度

IHDigital走在digital marketing最前線的廣告公司,在東南亞地區擁有不同的網上行銷策略團隊,助你的品牌開拓更大的市場。還等甚麼?如果你對有關任何Facebook推廣或是網上行銷的疑問,立即到我們的官方網頁或是官方Facebook讚好及發送訊息給我們,獲得最新的行銷策略及聯絡我們的專業團隊吧!

 

想瞭解詳情,請點擊:

Facebook: https://www.facebook.com/IHDigitalGC/?ref=br_rs
Official Website: https://www.ihdigital.com.hk/

FacebookIHDigitalMedia社群媒体营销

Facebook廣告的關鍵-設定合適的觀眾群

每當說起網上廣告,大部分人定必先聯想到Facebook廣告,原因很簡單,因為Facebook已經成為了我們日常生活的一部分。大家試回想我們每天花了多少時間在瀏覽Facebook?相信它必定是日常生活中會恆常使用到的應用程式。故此,Facebook廣告已經是無可口非的大趨勢及方向加上接觸面廣泛及流通量高。所以,希望透過這篇文章能夠和大家一起探討做一個高效能及成功的Facebook廣告。

 

適當的受眾群設定

 

Facebook廣告的設定針對廣大的受眾群,從而讓你自訂一個多樣化的網上廣告以及配合你的Facebook推廣策略。你可以根據自身品牌的特性再配合受眾群的興趣,組成指定受聚群—目標觀眾(Target Audience)。試舉一例:假如你的Facebook專頁是銷售時尚服裝,那麼你可以針對受眾群的興趣設置,例如他們傾向接觸潮流資訊、喜愛港韓明星等。這樣便可以將你的信息傳達到對你的貨品有潛在興趣的受聚群,達到一個高效益的Facebook推廣。另外,亦可以減少廣告傳達到錯誤的群眾,減少出現廣告被跳播的機會率,避免浪費不必要的金錢。除此之外,Facebook也設有一些更針對性且人性化的設置,分別是受眾群的性別、年齡、地區及語言,讓你製作一個更具針對性的廣告,針對你的客戶為他們造一個吸引他們的廣告。

 

為你的粉絲訂造廣告

為你的粉絲設定廣告,讓你的帖文能夠更易出現在粉絲們的最新動態頁面中。除了上述的受眾群設置外,你亦可做一些只有你的粉絲(Page Likes Fans)才可以看到的針對性廣告。或許大家會問:已讚好自家專頁的粉絲不是能夠免費看我的帖文嗎?為什麼又要再弄一個新廣告呢?其實很簡單,因為不是每個粉絲都會主動點進你的專頁看帖文觀看文章。另外,當帖文距離發佈的時間愈長,那則帖文自然會減少出現在熱門帖子。加上,你的粉絲比起不是你的粉絲的購物意慾更大,故此,是有需要為你的粉絲訂做一些Facebook廣告的。

Facebook廣告設定
Facebook廣告設定

IHDigital走在digital marketing最前線的廣告公司,在東南亞地區擁有不同的網上行銷策略團隊,助你的品牌開拓更大的市場。還等甚麼?如果你對有關任何Facebook推廣或是網上行銷的疑問,立即到我們的官方網頁或是官方Facebook讚好及發送訊息給我們,獲得最新的行銷策略及聯絡我們的專業團隊吧!

想瞭解詳情,請點擊:

Facebook: https://www.facebook.com/IHDigitalGC/?ref=br_rs
Official Website: https://www.ihdigital.com.hk/

MediaWeibo社群媒体营销

Weibo Marketing: The Best Way to Reach Out to your Chinese Audience

Print

What comes to mind when you think about China digital marketing? You will definitely think about all the three digital giants in China – WeChat, Sina Weibo and Baidu. I am here today to share about why Weibo marketing is the best way to reach out to your Chinese Audience.

What is Sina Weibo?

With over 600 million users as of 2017, Sina Weibo is one of China’s largest social media platforms where users create, share, and discover Chinese-language content. Evolving from what was initially a microblogging platform akin to Twitter, Sina Weibo has since developed into a fully-integrated platform for content aggregation and distribution – not unlike the Chinese Facebook – with long-form content, multi-media and video streaming features; the latter’s addition securing Sina Weibo’s place as the leading social media platform in China due to its unparalleled use by Chinese celebrities and KOL (key opinion leader) users.

Advertising on Sina Weibo

Adopted by businesses for social media marketing since 2011, Sina Weibo allows enterprises to promote their brands, products, and services to the platform’s large base of Chinese social media users. Sina Weibo offers a wide variety of advertising and marketing solutions, ranging from social display ads, promoted feeds, to event-based ad and activity solutions.

Like every other social media platforms, Weibo advertising allows your business to engage with your social media fans and reach out to a wider audience. The Thailand Siam group – Siam Paragon and the other Siam shopping centres – has been a long-term partner of IH Digital and we have been helping them manage their Sina Weibo page to target thousands of Chinese social media users. With different types of activities solutions available – wall contests and giveaways, your fans will definitely be engaged and stay loyal to your page. You are unable to achieve this form of fan engagement via WeChat or Baidu. This is also why Weibo marketing is the best way to reach out to your Chinese Audience.

 

Sina Weibo has appointed IH Digital as its official digital marketing agency in Southeast Asia, allowing us to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China. Talk to our Chinese digital marketing specialists to start your Weibo marketing campaign now!

Media

數位行銷新知:你必須知道的5個影片行銷新趨勢

Digital Marketing - LANEIGE Timeless Beauty - Facebook App

科技日新月異,趨勢不斷在更新!2017年的影片行銷要怎麼做能達到行銷目的呢?有別於傳統影片行銷,現代的影片行銷在於能利用社群媒體達到數位行銷的目的。社群上的影片是數位化的影片,設計的出發點就是為了方便使用者在社群上分享影片例如臉書、InstagramYouTube

 

你知道你能透過一分鐘的影片可以和使用者分享多少內容嗎?答案是180萬個字!是不是很驚人呢?現在,有92%的手機使用者在社群平台上分享影片。聽到這數字我想你也不會訝於臉書宣稱每天有高達40億的影片觀看次數。

 

不可否認,影片行銷真真實實是2017的數位行銷趨勢。

 

讓我們來看看20175個行銷新趨勢

 

1.      Facebook Live

品牌及行銷人員現正擁抱即時的數位平台策略Facebook直播,能夠有效地連接品牌與粉絲。

https://youtu.be/JHDHxO5ijzQ

2.      訪問

其實訪問類型的影片已行之有年,這種類型的影片在分享品牌故事和歷史上能有顯著效果。

https://youtu.be/FUfsIX_fJqI

 

3.      教學

彩妝教學和做菜教學是兩個非常熱門的教學影片方式。你不只可以直接秀出你的產品,同時也讓收看者參與其中,讓他們直接了解如何使用產品。

https://youtu.be/pkgn4ITHk58

 

https://youtu.be/YK5HtxvpS4M

 

4.      動畫

動畫通常會使用有趣和動態的方式呈現內容。動畫類型的影片也往往朝簡單但富有教育意義的方向製作,雖然動畫角色都是虛擬的,但充滿想像及創造兼具的元素仍受到不少人歡迎。

https://youtu.be/Xg2WvcHm7_s

 

5.      定格動畫

定格動畫是利用快速播放多張相片呈現出來的影片效果,使得影片呈現出動態的感覺。製作這種影片非常耗時,因為要手動一點一點的移動物品。你能想像要耗多少工才能完成?

https://youtu.be/lSeUr5HhQ80

 

 

 

現在就跟上趨勢,開始為您的品牌規劃影片行銷策略吧

藝赫廣告的專業團隊擅長多國語言,致力於協助推廣台灣品牌至海外市場,為您量身訂做在地化的內容,創造品牌製造最大效益。如果您也希望與藝赫廣告合作推廣您的品牌,現在就立即聯絡我們

 

EngagementInstagramMedia

Social Media Marketing: New Honda City launch on Instagram Live

new-honday-cityInstagram Live now available worldwide. Honda Malaysia uses Instagram Live to launch new Honda City as social media marketing tool.

You may have noticed the latest digital marketing trends that all major social media platforms such as Facebook and Instagram have been profoundly promoting new features around live streaming and stories. The current social media marketing channels are enabling us to obtain enriching information instantly, live streaming platforms now have the ability to deliver real-time information to online users. Hence, the live stories functionality is a sure fire way to generate revenue and strengthen the hold social media users globally.

From the aspect of content marketing, the emergence of Facebook and Instagram live and stories have made it convenient for everyone – impactful short-form video content, easily shareable and most importantly, mobile-first. From a simple photo-sharing app, Instagram Ads, Instagram story to what we have today – Instagram Live, the innovation of this social media application certainly is capable of creating attention-grabbing content for users as a successful social media marketing tool.

To execute an effective real-time campaign for online marketing, you need to assemble a perfect timing, creativity and brand relevance. Here are a few tips to keep in mind.

Don’t forget your prep work

Before starting on a live-streaming campaign, you must know how it will look like in advance. It’s the most important step forward to create an engaging and creative content in social media marketing. If you’re doing a live event coverage, consider what might happen and what content you could produce might look like. Therefore, your marketing team should prepare plenty of ideas and be ready to change them right on the spot.

Anticipate quick resource needs to execute carefully

Live event campaigns require rapid shifts of resources and staffing. You may need designers, social media managers or copywriters to be present preparing for the unforeseen circumstances. Besides, real-time execution demands immediate decisions and ideas. Hence, the ability to deliver the message succinctly to targeted audience is important to reach your goals.

Measure the success of live event coverage

The concoction of Instagram Live and social media marketing will make a successful impact based on the views and impressions. For example, Honda Malaysia recently launched the new Honda City on Instagram Live and garnered more than 6000 views within 24 hours.

[metaslider id=2599]

Are you looking to make an impact for your business? IH Digital, a digital marketing agency in Malaysia, provides a line of services to cater your digital needs. We have a well-coordinated team for you to execute digital marketing campaigns, content marketing strategies and much more that fits your brand well. Interested? Drop us a message and learn more.

Media

2017一定要知道的5個網路行銷手法!

五個網路行銷手法大揭密

在網路時代,為了將產品曝光、得到消費者關注、增加銷售量,許多品牌已成功的將商業模式從傳統轉往數位。很多品牌主看到別人的成功後自己也想要「參一咖」,但往往不得其門而入,所以砸了大筆金錢卻往往沒有成效,非常可惜!

在開始網路行銷前我們必須先搞懂網路行銷到底是什麼?它能帶給消費者或企業什麼好處?對消費者來說的意義又是什麼?

身為一個品牌主,我們常常思考要如何將品牌提升至下一個層次。

事實上,傳統行銷如戶外看板、傳單或電視廣告仍是目前銷售及品牌推廣的主要方式。但網路的出現,新型態的行銷手法反而更容易吸引消費者上門!

所以,網路行銷到底是什麼?

根據 TNmedia的定義網路行銷就是:

…可以讓品牌讓大眾留下印象的任何工具、策略或方法…他能增強品牌被搜尋到的機會並增加商譽。

簡單來說, 網路行銷就是可以幫助企業在網路上增加名聲的利器

市面上有非常多能在網路上增加品牌知名度的方法,但我們先告訴你5種超實用網路行銷手法讓你快速上軌:

  1. 內容行銷 :創造有價值的內容,吸引目標客群,與他們互動讓他們願意買單。
  2. SEO或搜尋引擎優化 :使網站擁有更高排名的優化過程。
  3. SEM或搜尋引擎行銷 :付費版SEO,不像SEO要長時間優化而是透過付費的方式讓網站直接出現在搜尋頁面頂端。
  4. 社群行銷:利用社群媒體分享資訊,讓消費者參與,與他們互動並建立關係。
  5. PPC或點擊付費廣告:每當廣告被點擊一次便須支付一次點擊費用的廣告。

網路行銷涵蓋的層面非常廣,須整合多樣化策略及手法才能確保執行無誤。

一旦執行正確就能為品牌帶來十分驚人的效果。

現在,讓藝赫告訴大家每一個手法背後的涵義,選出最符合自身品牌的網路行銷策略。

手法一:內容行銷

Content is king” 這句話大家都聽過,我們也都知道他很重要!

內容是讓網路行銷活動成功與否的關鍵要素,就像餐桌上的主食,讓行銷活動立刻吸引眾人目光!

根據Content Marketing Institute的定義:

內容行銷並不單純只為了銷售物品,它其實是是一門與消費者溝通的藝術。它是一種最不會讓你感到厭惡的行銷方式,因為你要做的不只是單純的推銷你的產品或服務,而是為了提供有價值的資訊讓消費者能變得更聰明。

重點是,除了要用創意的方式與消費者溝通外,我們還要能夠改變消費者行為

但要怎麼改變呢?以下是新加坡紅十字會的案例:

新加坡紅十字會

新加坡紅十字會 Donor Dash app
新加坡紅十字會 Donor Dash App

新加坡紅十字會希望提升大眾對捐血的重視並鼓勵大家一起來捐血,所以發布了一款手遊「Donor Dash」。

這款遊戲在當時造成了不小的轟動,因為它不僅有趣而且娛樂性十足。在遊戲過程中也能學到捐血大大小小的知識,例如行動版的捐血中心資訊及捐血流程等。

內容行銷的關鍵就在於運用創意十足且相關性高的內容創造新的思維、新的行動,帶動整個品牌的辨識度。

手法二:SEO-搜尋引擎行銷

網站是讓企業成長的靈魂,它代表的是品牌在網路上的形象。透過自己的網站,你可以輕易的在網路上傳達訊息給消費者,消費者也更容易在網路上找到你。

但無情的是如果消費者無法在搜尋引擎上搜尋到你的網站一切都將成為空談。

這就是為什麼我們需要SEO

當我們專注在產出好內容時別忘了要將排名要素考慮進來像是關鍵字、網站結構等。當我們做到這些時,我們的網站便更有機會出現在第一頁。

此外,若能製作出為行動裝置設計的響應式網頁*(Responsive web design,通稱為RWD)*便讓你有機會接觸到更廣大的市場。記住,Facebook每天有超過十億的手機用戶上線。因此擁有一個響應式網頁會讓整件事情變得很不一樣。

*也有人稱自適應網頁設計回應式網頁設計對應式網頁設計,詳情請參考維基百科

Costa Asia

這裡有個Costa Asia的案例。我們曾在「海外網路行銷 就從官網開始」介紹過這亞洲頂尖的郵輪旅遊業者。

[metaslider id=1649]

藝赫廣告重新設計並優化它的行動裝置及桌機版網頁。

新的介面增強了使用者體驗並提供在地化的網頁內容,不僅讓消費者更容易找到相關資訊,也讓Cost Asia觸及到以往觸及不到的客群。

手法三:SEM搜尋引擎行銷

如前述所說,SEM是付費版的SEO。透過付費廣告的方式提升網站能見度,輕鬆地讓品牌在不同關鍵字下被搜尋到。

但被越多人搜尋的某些特定關鍵字,競爭程度越激烈,價格也越高。

SEM的好處是,如果你想要監測轉換效果,透過記錄消費者點擊行為我們可以持續追蹤廣告活動的成本與從中增加的收入。

手法四:社群媒體行銷

社群媒體就是Facebook, Twitter, Google+, Instagram, Vine, Pinterest等等之類大家耳熟能詳的網站,族繁不及備載。

每天,數以百萬計,更甚者是數十億網友在社群媒體上活動,使得觀察社群媒體行為更加重要, 社群行銷 也顯得更加重要。

雖然社群媒體不斷地在更新演算法,但不變的是”Content is king“。

馬來西亞 HONDA 

在HONDA CIVIC的新車發表會中, 藝赫廣告為長期合作夥伴-馬來西亞 HONDA設計了全新的Facebook活動。活動中使用了Facebook的全新功能-Facebook Live直播活動現場並拍攝成微影片,成為 #RideTheDream行銷活動的一環。此次的活動吸引了760,000次的瀏覽量與11,800的互動,其中包括按讚、分享及評論。

https://www.youtube.com/watch?v=0i8qPUDSkDA

 

Facebook Live 現在已成為時下最流行的 社群行銷策略 。他不僅提供前所未有的品牌體驗,也能即時的與粉絲互動,這些特色都讓Facebook Live更加獨一無二

新加坡 Panasonic

新加坡Panasonic為了強化他們「更美好的生活,更美好的世界」品牌訴求,發表了一款Facebook app “Veggie Life”。這款App主要呈現了Panasonic旗下的Veggie Life產品線、健康飲食的小訣竅並提供健康食譜讓大家下載。 

Facebook App讓我們能隨品牌的喜好客製化網站,無論是遊戲 、RSS feed、表單等等,有了這些便能提供客戶完全不一樣的品牌體驗。

手法五:PPC  點擊付費廣告

PPC被廣泛運用在各種數位廣告的收費模式上。只要是市面上的廣告平台都能看到類似的服務。例如:Facebook, Twitter, YouTube, LinkedIn 及 Instagram。

Facebook,提供各種不同廣告形式如提升品牌知名度、增加網站流量等,讓品牌輕鬆達到不同的廣告目標,根據Facebook的報告,光是2016年Q2的廣告營收就高達$60.24億美金。此外,Facebook旗下品牌Instagram也宣布全世界有500,000個廣告主正在使用他們的廣告產品。

記住這句話,「無論你創造多少廣告活動或是在廣告活動上投資多少,你都必須時時關注你的內容還有你的目標客群!」。

結論

現在的時代,無論是大品牌或小品牌都不能忽視網路行銷的力量。

很多時候網路行銷都扮演著企業轉型成功與否的關鍵角色。很多企業都有失敗的行銷活動,但網路行銷最不同的地方是你可以持續不斷從中學習並強化你的方法與策略

網路行銷已經是每天消費者一定會經歷的行銷方式,現在正是你擁抱它的最佳時機。

如果你想開始進海外網路行銷活動卻苦無頭緒,那就找藝赫廣告吧!藝赫廣告總公司位於新加坡,我們專精各種網路行邀手法,提供360度全方位的國際數位行銷服務。從網站開發到數位影音,我們有多年的經驗與自信幫助你快速提升業績。欲瞭解更多詳情與服務,請與我們聯繫

歡迎掃一掃以下QR code,加入藝赫廣告微信,
隨時獲得第一手數位行銷訊息:

IH-DIGITAL-wechat

AppsEngagementMediaMobileSEOVideo数字广告采购及策划社群媒体营销

4 Online Marketing Strategies your Business Needs

Online-Marketing-Strategies-IH-DigitalDon't know how to start your journey online? Take inspiration from these online marketing strategies and examples and take your brand to the next level.

Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients.

But, what brings the best ROI?

Here are 4 online marketing strategies you need to consider to start growing your business and take it to the next level:

1.  Build your audience through content marketing

Articles, blogs, videos, infographics all have one in common: they engage and build your audience by promoting quality, informative content.

However, it’s not as simple as writing and publishing an article, posting it on social media, and then done. Content marketing requires a strategic insight and framework to help tie all your mediums together into one ecosystem of information.

Some of these mediums are:

  • Microsites/blogs
  • Videos
  • Infographics
  • Product sampling
  • Apps, and many more

Unlike traditional advertising (that is more of an into-your-face kind of approach), content marketing provides your customers value in exchange for you to be able to market your products or services to them without any disruptions, and is easier to digest.

To give you an idea, here is an example:

Sulwhasoo Singapore

Sulwhasoo is one of the pioneering beauty products in the world and has recently celebrated 50 years in ginseng research. To celebrate this momentous milestone, Sulwhasoo Singapore launched a digital marketing campaign to promote their week-long celebration of Holistic Beauty.

To better share the details to their customers, Sulwhasoo Singapore launched a microsite, www.swsholisticbeauty.com, housing all the information about the event and activities happening during the celebration: beauty classes, workshops, product sampling and many more.

[metaslider id=2328]

Also part of their campaign, Sulwhasoo collaborated with influencers to host an exclusive party to share their insights about Holistic Beauty. Through Facebook videos, the influencers rallied fans to answer “what does Holistic Beauty means to them” and submit their answers through a Facebook App where they could get a chance to win passes to the exclusive party.

With the right strategy in mind, Sulwhasoo Singapore was able to tie every component into a cohesive and relevant campaign that translated to a high-turnaround in terms of product redemption, workshop attendance, and submission of entries. Over time, the videos also garnered a combined number of over 10,000 views and over 200 engagements in terms of likes, shares, and comments.

There are now more brands that put content marketing in action. With the right strategy, you could be one step closer to success.

2. Put yourself out there with SEO

Before making any purchase, people do their research. If they can’t find your website anywhere, you already lost a potential customer.

Websites are crucial part of your online marketing journey as it serves as a portal of information your customers need to know about your brand. And to be found, search engine optimization or SEO is an integral step on taking your page to search engine’s top results.

SEO is an online marketing strategy that focuses on growing your website’s visibility in organic (non-paid) search engine results. By dominating on certain terms or phrases (keywords) and building links, you could increase your site’s visibility in search engines, whether it’s Google, Bing, Yahoo, or Baidu.

For example:

Sansiri Thailand

Sansiri, a well-known property developer in Thailand, wanted to penetrate the Chinese market. Since internet is restricted in China, Sansiri developed a website that is tailored for the Chinese market and their own search engine, Baidu.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), Weibo (Chinese microblogging platform), YOUKU (China video sharing platform, similar to YouTube)

By integrating SEO-friendly, localized content, it translated to great results. A month after the launch, the website ranked higher on Baidu’s search ranking gaining over 5,168 visits, 87% percent of which are from their target audience, the Chinese consumers.

However, good SEO work does not rely on keyword and link building alone. It needs help from other online marketing strategies like website development, content marketing, social media marketing, to get your content right at the top of search results.

Another example:

GSC Movies

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign.

GSC Movies activated all their online channels, from their website and SEO articles, to social media networks like Facebook, Instagram, Twitter, WeChat, and Youtube, to spread awareness and encourage people to talk about and watch the movie.

[metaslider id=4028]

3. Spread your message through social media marketing

A large of the world’s population are present in social media. On Facebook alone, the social media giant reported over 1.13 Billion users access the platform daily. Twitter, Instagram, LinkedIn, YouTube, and Pinterest are some of the social channels available for you to start your social media marketing campaign.

This particular marketing strategy also helps drive website activity up because of redirected traffic, which definitely contributes to your site’s SEO ranking. Also, social media marketing is the online marketing strategy that requires you to constantly think on your feet.

Why?

Because, social media channels, like Facebook and Twitter, has now grown to be a customer engagement platform, where you can address your customer’s concern in real time.

Most importantly, it calls you to experiment and come up with creative ways on how to attract fans and potential customers to your page. Here’s an example:

Land Transportation Authority (LTA)

LTA, Singapore’s backbone on transport infrastructure and systems, seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.

By creating a Facebook wall contest based on daily transport scenarios and creatively designing them as animated GIFs, this enticed fans and encouraged them to join the contest.

Another example:

Panasonic Singapore

In line with their efforts to promote their brand story “A Better Life, A Better World”, Panasonic Singapore created a Facebook Application for their new Veggie Life Salad pack. Information about the new products, downloadable recipes, and tips are easily accessible within the app.

[metaslider id=2211]

See? Social media marketing actually gives you the creative freedom on how to reach your customers and dominate that social media platform.

4. Invest in pay-per-click advertising

When you hear “advertising”, one can automatically assume that this equates to big spending. But in reality, pay-per-click advertising or PPC, is a budget-friendly, cost-efficient online marketing strategy you can implement and track.

This is one of the many online marketing strategies marketers prefer as it helps them reach potential customers, using minimal upfront investment, but see instant results. Multiple social media channels, including search engines, offer businesses various online advertising tools to choose from. Here are some examples:

  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads

What’s best with PPC is that, you are free to customize and set-up your online advertising campaign depending on spending, demographic, geographic, interests, and even behavior.

Online Marketing Strategies: A Conclusion

There are plenty of ways to get your messages across, and it will serve you well if you’re informed and educated on the many opportunities these online marketing strategies will bring your business.

Remember, there is no one-size-fits-all strategy. But a healthy mix of online marketing strategies is good groundwork to start your online marketing campaign.

Want to learn more about online marketing strategies?

IH Digital is a digital agency in Malaysia, that comprises of digital marketing experts across Asia, with skills ranging from website development and content marketing to video production and online advertisingDrop us a message now for more info.

EngagementMediaMobileSEO数字广告采购及策划社群媒体营销

What is online marketing?

What-is-online-marketing-IH-DigitalBrands are taking their businesses online. But does this mean for you? What is "online marketing" and how does it benefit you and your business?

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is “online marketing” and how does it benefit you and your business?

As a brand, maybe you’re wondering, “what can I do to take my business to the next level?”

Traditional marketing strategies, like billboards, print ads and TV ads, continues to be a driving force of sales and brand awareness today. However since the dawn of the internet, new marketing means have emerged making it easier for business to attract their customers.

Traditional Marketing versus Online Marketing - IH Digital
Are traditional marketing strategies enough for your business?

So, what is online marketing?

According to TNMedia, online marketing is:

any tool, strategy or method of getting the company name out to the public… it builds up the company reputation by increasing its ability to be found online.

To put it simply, it is any effort to promote your business online.

There are countless ways for your business to strengthen its presence online. However there are 3 ways to jumpstart your online marketing journey.

Overview

First is Content Marketing where you create and distribute valuable content to captivate and engage a your target audience, ultimately, to drive profitable customer action.

Then there’s SEO or Search Engine Optimizationthe process of optimizing your online content affecting its visibility on a search engine’s results.

Search Engine Marketing or SEM, is the paid version of SEO, where instead of promoting your content from the ground up, you pay your way to the top results.

Social Media Marketing, where you utilize social media channels to share and spread your message, all the while engaging and establishing a connection with your online community.

And finally, Pay-per-click Advertising or PPC, where you pay for each click that you receive in every ad that you make.

As you can see, Online marketing is a big, integrated web that consists of strategies, if executed well, could do wonders for your brand. But before that, let’s get to know each strategy to give you an idea on what will fit your business.

Content Marketing

Content is the the most important ingredient in any online marketing campaign. It serves as the “meat” that makes your campaign worthwhile to even look at or pay attention to.

According to Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

By providing useful and quality content, you not only get your message across in a creative way, but have the potential to change consumer behavior.

Here is an example:

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.
Donor Dash app available in Android and iOS

Red Cross Singapore, in partnership with a digital marketing agency, launched a mobile game app called “Donor Dash” to spread blood donation awareness and encourage more people to donate blood. Not only was it fun and entertaining, it provides trivia and tidbits about blood donation, while serving as a mobile portal of blood center information and donation process.

See?

You must aim to inform and educate using creative and relevant content, that invokes new perspective and behaviour when it comes to your brand.

SEO – Search Engine Optimization

Website is a crucial part in growing your business, as it is the embodiment of your brand online. All the information your market needs to know about you could be found in your website. And with that, people tend to look you up online.

But none of this will matter if you’re not searchable in search engines.

That’s where SEO comes in.

By providing good content while factoring in other ranking factors like, keyword research and site architecture among others, you make your website search engine-friendly with the potential of making it to top organic search results.

Not only that, by optimizing your content for mobile, you target a huge chunk of the online market. Take note, Facebook has over 1.03 billion daily active users on mobile. Having a mobile-friendly site makes it all the difference.

Here’s an example:

[metaslider id=2010]

Costa Asia, one of Asia’s premier travel cruise lines, re-designed there website optimizing it for mobile and desktop use. The new interface now provides a more seamless and optimal interaction, making it easier to navigate. Plus with its localized content, it makes it easier for different target markets to understand.

SEM – Search Engine Marketing

Like mentioned before, SEM is the paid version of SEO. Instead of optimizing your content organically, you invest on ads to help your page’s visibility, depending on what keyword is searched for.

The more people search for a specific keyword, the more it is competitive and expensive.

But by setting conversion goals, you can keep track of the actions of consumers upon clicking your ads and how much you spent and earned during your campaign.

Social Media Marketing

Facebook, Twitter, Google+, Instagram, Vine, Pinterest. The list goes on and on.

Millions, no, billions of people are active in social media everyday, making it more crucial for you to explore and start your own social media marketing campaign.

Although, there are constant algorithm changes in every social media platform, there are many ways for you to be creative with your content.

Here is an example:

In partnership with a digital marketing agency in Malaysia, Honda Malaysia utilized Facebook’s new featureFacebook Live, by announcing the all-new Honda Civic in a well-executed and well-directed Facebook Live video, with the support of microvideos, as part of their #RideTheDream campaign. This digital marketing campaign garnered 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments.

Facebook Live is now one of the most popular social media marketing strategies that businesses prefer, as it not only provides a unique brand experience, it also lets you engage and connect with your fans in real time, making it more unique and intimate.

 

PPC – Pay-per-click Advertising

SEM is only one type of PPC advertising. There are many other platforms that offer pay-per-clicks that allows you to reach a targeted or niche audience, from Facebook, Twitter, YouTube, LinkedIn and Instagram.

Facebook, for example, offers a wide range of ads with different purposes, from brand awareness to clicks-to-website. According to Facebook, over $6.24 billion of ads revenue was recorded for the second quarter of 2016. And just recently, Instagram reached the 500 thousand mark of active advertisers on their platform.

Here are some examples of PPC advertising:

[metaslider id=2221]

Remember, no matter how many ads you create or how much you invest in an ad campaign, content and targeting still matter.

Conclusion

Brands today, big or small, have embraced online marketing as a crucial part of their business. In some way, it became the turning point of how they do business and engage with their customers. Every businesses have its misses, but the good thing about online marketing is that, you can improve from them and further strengthen your approach.

Definitely, online marketing is now part of the daily user experience. And it’s about time you take advantage of it.

If you’re looking to start your own online marketing campaign, IH Digital, a digital agency in Malaysia, offers a wide range of digital marketing services that are tailored to fit your brand. From website development to video production, we have the services that could help kickstart your business. To learn more about our services,  “color: #808080;” href=”http://www.ihdigital.com.my/sales-enquiries”>contact us now.