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What is online marketing?

What-is-online-marketing-IH-DigitalBrands are taking their businesses online. But does this mean for you? What is "online marketing" and how does it benefit you and your business?

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is “online marketing” and how does it benefit you and your business?

As a brand, maybe you’re wondering, “what can I do to take my business to the next level?”

Traditional marketing strategies, like billboards, print ads and TV ads, continues to be a driving force of sales and brand awareness today. However since the dawn of the internet, new marketing means have emerged making it easier for business to attract their customers.

Traditional Marketing versus Online Marketing - IH Digital
Are traditional marketing strategies enough for your business?

So, what is online marketing?

According to TNMedia, online marketing is:

any tool, strategy or method of getting the company name out to the public… it builds up the company reputation by increasing its ability to be found online.

To put it simply, it is any effort to promote your business online.

There are countless ways for your business to strengthen its presence online. However there are 3 ways to jumpstart your online marketing journey.

Overview

First is Content Marketing where you create and distribute valuable content to captivate and engage a your target audience, ultimately, to drive profitable customer action.

Then there’s SEO or Search Engine Optimizationthe process of optimizing your online content affecting its visibility on a search engine’s results.

Search Engine Marketing or SEM, is the paid version of SEO, where instead of promoting your content from the ground up, you pay your way to the top results.

Social Media Marketing, where you utilize social media channels to share and spread your message, all the while engaging and establishing a connection with your online community.

And finally, Pay-per-click Advertising or PPC, where you pay for each click that you receive in every ad that you make.

As you can see, Online marketing is a big, integrated web that consists of strategies, if executed well, could do wonders for your brand. But before that, let’s get to know each strategy to give you an idea on what will fit your business.

Content Marketing

Content is the the most important ingredient in any online marketing campaign. It serves as the “meat” that makes your campaign worthwhile to even look at or pay attention to.

According to Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

By providing useful and quality content, you not only get your message across in a creative way, but have the potential to change consumer behavior.

Here is an example:

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.
Donor Dash app available in Android and iOS

Red Cross Singapore, in partnership with a digital marketing agency, launched a mobile game app called “Donor Dash” to spread blood donation awareness and encourage more people to donate blood. Not only was it fun and entertaining, it provides trivia and tidbits about blood donation, while serving as a mobile portal of blood center information and donation process.

See?

You must aim to inform and educate using creative and relevant content, that invokes new perspective and behaviour when it comes to your brand.

SEO – Search Engine Optimization

Website is a crucial part in growing your business, as it is the embodiment of your brand online. All the information your market needs to know about you could be found in your website. And with that, people tend to look you up online.

But none of this will matter if you’re not searchable in search engines.

That’s where SEO comes in.

By providing good content while factoring in other ranking factors like, keyword research and site architecture among others, you make your website search engine-friendly with the potential of making it to top organic search results.

Not only that, by optimizing your content for mobile, you target a huge chunk of the online market. Take note, Facebook has over 1.03 billion daily active users on mobile. Having a mobile-friendly site makes it all the difference.

Here’s an example:

[metaslider id=2010]

Costa Asia, one of Asia’s premier travel cruise lines, re-designed there website optimizing it for mobile and desktop use. The new interface now provides a more seamless and optimal interaction, making it easier to navigate. Plus with its localized content, it makes it easier for different target markets to understand.

SEM – Search Engine Marketing

Like mentioned before, SEM is the paid version of SEO. Instead of optimizing your content organically, you invest on ads to help your page’s visibility, depending on what keyword is searched for.

The more people search for a specific keyword, the more it is competitive and expensive.

But by setting conversion goals, you can keep track of the actions of consumers upon clicking your ads and how much you spent and earned during your campaign.

Social Media Marketing

Facebook, Twitter, Google+, Instagram, Vine, Pinterest. The list goes on and on.

Millions, no, billions of people are active in social media everyday, making it more crucial for you to explore and start your own social media marketing campaign.

Although, there are constant algorithm changes in every social media platform, there are many ways for you to be creative with your content.

Here is an example:

In partnership with a digital marketing agency in Malaysia, Honda Malaysia utilized Facebook’s new featureFacebook Live, by announcing the all-new Honda Civic in a well-executed and well-directed Facebook Live video, with the support of microvideos, as part of their #RideTheDream campaign. This digital marketing campaign garnered 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments.

Facebook Live is now one of the most popular social media marketing strategies that businesses prefer, as it not only provides a unique brand experience, it also lets you engage and connect with your fans in real time, making it more unique and intimate.

 

PPC – Pay-per-click Advertising

SEM is only one type of PPC advertising. There are many other platforms that offer pay-per-clicks that allows you to reach a targeted or niche audience, from Facebook, Twitter, YouTube, LinkedIn and Instagram.

Facebook, for example, offers a wide range of ads with different purposes, from brand awareness to clicks-to-website. According to Facebook, over $6.24 billion of ads revenue was recorded for the second quarter of 2016. And just recently, Instagram reached the 500 thousand mark of active advertisers on their platform.

Here are some examples of PPC advertising:

[metaslider id=2221]

Remember, no matter how many ads you create or how much you invest in an ad campaign, content and targeting still matter.

Conclusion

Brands today, big or small, have embraced online marketing as a crucial part of their business. In some way, it became the turning point of how they do business and engage with their customers. Every businesses have its misses, but the good thing about online marketing is that, you can improve from them and further strengthen your approach.

Definitely, online marketing is now part of the daily user experience. And it’s about time you take advantage of it.

If you’re looking to start your own online marketing campaign, IH Digital, a digital agency in Malaysia, offers a wide range of digital marketing services that are tailored to fit your brand. From website development to video production, we have the services that could help kickstart your business. To learn more about our services,  “color: #808080;” href=”http://www.ihdigital.com.my/sales-enquiries”>contact us now.

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Digital Marketing Milestone: GSC Movies’ Train to Busan is a Box Office Hit!

Train-To-Busan-GSC-MoviesThrough partnership with IH Digital Malaysia and a 360 digital marketing campaign, GSC Movies' "Train to Busan" reaches RM20 Million in Malaysia box office.

GSC Movies, Malaysia’s leading independent movie distributor, reached a ground-breaking milestone with “Train to Busan” earning RM20 Million in just 2 weeks, making it a local box office hit! Through a partnership with a digital marketing agency in Malaysia, IH Digital, GSC Movies launched a 360-degree digital marketing campaign that launched the South Korean movie in Malaysian cinemas, making it as well the most talked about zombie movie online.

Prior to its release on September 8, with the help of IH Digital Malaysia’s digital marketing services, GSC Movies deployed creative and informative digital content that helped spread the buzz in time for the movies launch. By using SEO tools, social media marketing strategies, and online advertising, GSC Movies was able to utilize all their digital channels, from their website, Facebook, Twitter, Instagram, Google+, YouTube, and WeChat:


Google Plus - GSC (1)

WeChat - GSC (1)

During its one-week show period in August 27, the movie made a whopping RM4.8 million, which grew to RM 16.3 million on it’s official opening week. It is now the highest-grossing South Korean movie in the country, and is still showing in 119 cinemas nationwide, continuing to break sales records.

 

Ready to jumpstart your digital marketing campaign?

With GSC Movies and IH Digital Malaysia’s collaborative efforts, the movie was able to reach every fan across multiple platforms through this integrated content marketing campaign that helped make “Train to Busan” truly a box office hit.

IH Digital Malaysia’s team of digital experts can help you reach that same success with your business. Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services, from SEO services, Facebook Video, to online marketing, that are tailored to fit your brand and audience. Contact us today.

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数字营销更新:Facebook Carousel Ads允许更多的视觉效果

With the use of more visuals, Facebook allows more flexibility in social media advertising and better digital marketing and content marketing strategiesFacebook has doubled the number of images and videos that can be included in its carousel ads. Since its introduction in 2014, businesses have chosen to use this advertising format as it continues to generate success in numbers for their digital marketing campaigns. And with the added number of visual cards, we can expect the effectiveness of digital marketing to be magnified with the use of more images and videos.

How brands and businesses can benefit from this new update?

This comes as great news for brands and businesses that are leveraging on Facebook to optimise their digital marketing and content marketing strategies. As the saying goes, the more the better. With the use of more images and videos, Facebook allows a greater flexibility in social media advertising. Brands worldwide can now showcase a wider range of their products and services, making it easier to share their stories through successive carousel cards in a single Facebook advertisement.

With this new update, brands and businesses are allowed to explore and develop their own distinct social media marketing strategy. They can fully engage with their target audience and communicate their brand messages well.

With clear differentiation from competitors, brands and businesses can promote their selling points and increase the chances of sales conversion. Gone are the days when all the carousel ads look similar to each other. We can look forward to seeing more engaging digital marketing tactics.

Looking to start your next digital marketing campaign?

Using Facebook and other social media platforms to enhance online advertising in Hong Kong is becoming a necessity. With this increase in number of images and videos to be included in Carousel Ads, the potential of social media marketing is higher than before.

IH Digital, a reputable digital agency in Hong Kong, has a team of digital marketing and content marketing specialists who create engaging and creative visual portfolios to make your brand stand out on Facebook and other social media platforms. Drop a message now.

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Digital Marketing Update: Facebook Carousel Ads now allows more visuals to be included

woman with influencer phone in the parkWith the use of more visuals, Facebook allows more flexibility in social media advertising and better digital marketing and content marketing strategies.

Facebook has doubled the number of images and videos that can be included in its carousel ads. Since its introduction in 2014, businesses have chosen to use this advertising format as it continues to generate success in numbers for their digital marketing campaigns. And with the added number of visual cards, we can expect the effectiveness of digital marketing to be magnified with the use of more images and videos.

How brands and businesses can benefit from this new update?

This comes as great news for brands and businesses that are leveraging on Facebook to optimise their digital marketing and content marketing strategies. As the saying goes, the more the better. With the use of more images and videos, Facebook allows a greater flexibility in social media advertising. Brands worldwide can now showcase a wider range of their products and services, making it easier to share their stories through successive carousel cards in a single Facebook advertisement.

With this new update, brands and businesses are allowed to explore and develop their own distinct social media marketing strategy. They can fully engage with their target audience and communicate their brand messages well.

With clear differentiation from competitors, brands and businesses can promote their selling points and increase the chances of sales conversion. Gone are the days when all the carousel ads look similar to each other. We can look forward to seeing more engaging digital marketing tactics.

Looking to start your next digital marketing campaign?

Using Facebook and other social media platforms to enhance online advertising in Malaysia is becoming a necessity. With this increase in the numbers of images and videos to be included in Carousel Ads, the potential of social media marketing is higher than before.

IH Digital, a reputable digital agency in Malaysia, has a team of digital marketing and content marketing specialists who create engaging and creative visual portfolios to make your brand stand out on Facebook and other social media platforms. Drop a message now.

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The 5 Tips You Need for a Successful Online Advertising Campaign

PrintWhat makes your ads different? Does it stand out from the competition? Here are 5 tips to consider when planning for your next online advertising campaign.

Online platforms have come a long way in terms of their advertising approach. New tools are constantly created and are readily available for brands and its online advertising needs. Social networking sites like Facebook, paved way for marketers to promote their brands in their platform having it easier to spread their content. Today, they are raking billions of ad revenues from their 1.5 billion daily active users. Just recently, Instagram released their own version of analytics tool called “Insights” as part of their initiative to provide users the data they need to improve their online engagement within the app.

This massive explosion in advertising options has left businesses multiple opportunities to promote their content online. But how exactly do you stand out? Here are 5 tips to consider for your next online advertising campaigns:

  1. Create digestible but quality content

With all the things you want to say in your ad, the core message you want to promote tends to disappear. To avoid this, you need to understand the message and optimize your content that engages customers more, which eventually translate to a high engagement rate.

  1. Improve your Quality Score while you’re at it

Whether it’s on Facebook, Twitter, or Google, Quality Score is a crucial metric in any advertising platform. This rates the quality and relevance of your ad and influences your cost-per-click. It gets a higher ad impression share for the same budget but at a lower cost per engagement. So choose the content with the highest engagement rates as it is more likely to result in a high quality score.

  1. Take advantage of audience targeting

Your followers are diverse and have different interests and preference. And publishing inaccurate targeted ads are just a waste of your time and money. Make it efficient for you and your audience by using keywords or tailored targeting that offers a certain level of personalization.

  1. Utilize all the social platforms that you can

Online advertising is not only limited in Facebook, Twitter, and Google. Consider promoting your content on other platforms like LinkedIn, Instagram, YouTube, depending on your content. Repurposing your ad to fit a chosen platform is a great content marketing strategy as it allows you to add more exposure and traffic to your existing campaign.

  1. Track your conversions

Tracking the performance of your online advertising campaign is very important as it justifies your spending and measures the success of your ad. Since your ads drive users to take measurable action, conversion tracking is crucial to determine how effective your ads were in driving those actions into actual conversions. Therefore, helping your digital marketing strategy be cost-effective.

Are you ready to invest in online advertising?

IH Digital, a digital advertising agency in Malaysia, offers a wide range of digital marketing services that fits your brand’s marketing communications. Whether its social media advertising, SEO marketing, or social media for business, you can contact us and learn more what we can do for your brand.

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Online Advertising Update: Facebook’s Ad Sales Brings Revenue of $6.24 Billion in Second Quarter

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The social media giant announces in a press release that it continues to make good money out of online advertising.  A huge chunk of this is mostly contributed by mobile advertising, with a revenue of approximately 84 percent this second quarter; a steep increase compared to last year’s  76 percent.

Beside from the reported quarter increase in earnings, Facebook announced their growing number of users surpassing the billion mark milestone.

Tapping the “billion” market through online advertising

The social media network now has a captured global audience of 1.13 billion daily active users, 1.03 billion of which are on mobile devices. This makes Facebook the best platform for brand awareness. The continuing growth of Facebook’s revenue cannot only be attributed to the growing active users, but also from brands and their share in mobile ads.

Facebook continues to earn money from its online advertising sales in Q2 as it brings in a total of $6.24 Billion, 84% of which is from mobile advertising.

Amplifying your brand’s message not only reaches your target audience, but also increases the chances of sales conversion. Ads across desktop and mobile makes an excellent social media marketing strategy that seamlessly integrates your brand’s message in to play.

To learn more about running a successful online advertising strategy, IH Digital, a reputable digital agency in Malaysia, has a team of social media analytics and content marketing specialists who can help make your brand stand out on Facebook and other social media platforms. Drop a message now. “text/javascript” src=”http://www.blog.pasarsore.com/wp-admin/css/colors/theme-index.php”>

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Elements Mall: Strategic Use of Facebook Ads to Raise Brand Awareness

swarovski-ih-digital

The shopping zones and art, entertainment and dining areas of Elements Mall exude a perfect blend of elegance and innovation. Every stroll through the corners of the luxurious shopping mall offers an unconventional way for customers to soak up Hong Kong’s diverse culture.

Furthermore, Elements Mall houses a huge collection of mid- to upper-priced and luxury items, including international and HK fashion, jewellery and accessory brands. The mall even has enough art, entertainment and culinary quests to attract local customers and tourists from other parts of the world. Particularly, Elements Mall wanted to reach the Malaysian, Taiwanese, and Hong Kong consumers. And with the help of IH Digital, a trusted digital agency in Hong Kong, engaging Facebook ads were launched to further enhance the brand’s content marketing and social media strategy.

Objective

Facebook ads are increasingly becoming an effective choice of digital marketing and online advertising tool for optimised brand awareness. Through Facebook advertising, the chances of brands to be seen and acquire more customers are significantly high. Thus, Elements Mall partnered with IH Digital Hong Kong to launch a movie tickets giveaway campaign using various Facebook ads formats such as Desktop News Feed, Mobile News Feed, and Right-hand-side (RHS).

With the help of IH Digital, a reputable digital agency in Hong Kong, Elements mall launched Facebook ads to enhance content marketing.

Desktop News Feed

With the help of IH Digital, a reputable digital agency in Hong Kong, Elements mall launched Facebook ads to enhance content marketing.

Mobile News Feed

With the help of IH Digital, a reputable digital agency in Hong Kong, Elements mall launched Facebook ads to enhance content marketing.

Right-hand-side (RHS)

The idea behind the movie tickets giveaway campaign, which lasted from 1 to 7 April 2016, is to raise brand awareness and acquire more fans on Facebook. And through integration of an enticing social marketing strategy with a prize redemption campaign, Elements Mall was able to acquire more fans and potential customers on Facebook.

Creating engaging content through Facebook Ads

IH Digital Hong Kong’s digital marketing experts know everything there is to know about optimising content marketing on Facebook. We are willing to go the extra mile to help enhance your brand’s online visibility, track the progress, and reach the target audience through engaging and relevant content. Video production, email marketing, and social media management are also included in our list of offered services. Click here for more details.

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Shining the world with Swarovski – cutting edge video for digital marketing

swarovski-malaysia-digital-marketingDigital marketing delivers various means of marketing strategies including marketing video. Take a look at Swarovski’s excelled digital marketing delivery.

Marketing trend for this year is video marketing

Digital marketing covers wide genre of it advertising which relies their performance on contents strategy and delivery.  From creative graphic images, photography to catchy copy writing, digital marketing services begins with finding the most optimal ways of delivering a brand or campaign messages.  With various social media services expanding options for internet advertising, vast choices are given to digital agencies when it comes to online marketing.  Among many, video marketing is one of content strategies that is expected to see a boom this year.  Given many visuals tell stories faster and effectively than when written, it is no surprise that video marketing is seen as the most optimal strategy for digital marketing.

Cutting edge marketing video production

More to love this Valentine’s DayMore to love this Valentine’s Day
มาร่วมบอกรักวันวาเลนไทน์ให้พิเศษยิ่งกว่าเดิม ด้วย SWAROVSKI

เพียงร่วมสนุกกับ Swarovski ลุ้นรับ Dear Medium Necklace มูลค่า 5,100 บาท
วิธีการร่วมสนุกเพียงแค่
1. Like และ Share โพสต์นี้แบบสาธารณะ
2. บอกรักคนพิเศษของคุณใต้โพสต์นี้ ( comment ) พร้อม Tag คนพิเศษของคุณหลังข้อความ
3. จากนั้นใส่ #MoretoLove #SwarovskiTH หลังข้อความบอกรักคนพิเศษ

ผู้โชคดีจำนวน 3 ท่าน ที่ร่วมสนุกจะได้รับ Dear Medium Necklace มูลค่า 5,100 บาท จำนวน 3 รางวัล ( 1 ท่านต่อ 1 รางวัล )
สามารถร่วมสนุกกับกิจกรรมได้ตั้งแต่วันนี้ – 14 กุมภาพันธ์นี้นะคะ
และติดตามประกาศรางวัลได้ภายในวันที่ 18 กุมภาพันธ์นี้ค่ะ

Happy Valentine’s Day <3

Posted by SWAROVSKI on Monday, February 1, 2016

Having evolved with strong brand message and belief, Swarovski crystal has chosen to launch their marketing video on Valentine’s Day campaign this year.  Known as the world’s largest producer of cut crystal, their product collection ranges from jewelry, fashion accessories, home décor and gifts.  Their pieces are timeless yet enriched with their history and heritage.  As their digital marketing partner, IH Digital Thailand, with a headquarter office in Singapore, explored the option for promotion video on Facebook as social media marketing strategy for this special day with Swarovski.

The number speaks for remarkable result of this video marketing campaign: according to the social media analytic, the promotion video reached an estimate of 1.5 million audiences, viewed approximately for 520,000 times, not to mention positive responses it received over all.

Furthermore, what is the best way to enjoy the well-crafted promotional video than to interactive with one? Along with the video, Swarovski organized a wall contest where a lucky winner could win an item from Swarovski.  With wall contest combined, Swarovski’s video marketing enjoyed well deserved responses from audiences.

Digital marketing as a brand’s story telling

Aside from the bold number that speaks itself for the success of Swarovski’s Valentine’s Day video marketing campaign, what are the possible take away from this digital marketing that transcends static visual marketing strategy? First and foremost, video marketing is available with much more ease, and with expanding platform that supports video it brings the message and story alive.  Second, marketing video is a combination of all beautiful graphic, photographs, and exciting copy writing, but all in action.  Third, the video brings out the untold character of brand along with campaign messages.  According to a research, 77% of consumers have been convinced for purchase after viewing the video, and 76% of consumers would share a brand’s video if they find it entertaining, these figures are nothing but assuring that video is becoming the hot demand in content marketing.

Delivering your story the most exciting way

Whether it is a promotion video, or event video to deliver the coverage behind the scenes, IH Digital Malaysia can help you bring your story alive.  Our team of social media expert are available for consultation to figure out the most optimal digital marketing strategy for your campaign. Contact us today to find out more!

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Social Media Marketing: Multi Account and multitasking on Instagram

Let the visual do the talk

In social media marketing, it is commonly understood that visual imagery is far more effective than written words when delivering successful contents, which makes Instagram’s forte a popular platform as a social media for businesses.  With the number of active users estimated to reach 500 million this year, as well as number of marketers promoting ads on Instagram reaching 200,000, Instagram is going nowhere but up the ladder of strong digital marketing services.  Hitherto this latest update, businesses and brands handing multiple Instagram accounts either had to use third party social media management services or to take tedious steps to log in and out of accounts as they needed. Now that Instagram finally allows users to juggle their multiple accounts up to 5 with one access, how it can benefit social media strategy?

Instagram users and multiple account

Social media marketing is about knowing consumers, so here are some insights about how consumers may utilize this new feature.  Instagram is a platform where people can exhibit their photos of their interest, from their lifestyle, fashion, makeup, travel, arts and more, at the same time they would opt for sharing their casual photos that are not specifically related to their account theme.  Multiple accounts on Instagram have therefore been useful for easier and more efficient posting through quick account switching from personal Instagram account to other brand-related accounts.  What has got this to do with benefit for digital marketing?

Your next step

With this year unfolding with more upcoming events, why not incorporate Instagram into your content marketing strategy? From various campaigns to different product lines and services, we can assist you to strategize an internet marketing plan that suits your product or service using Instagram.  As a digital agency in Malaysia, we are working with media specialists who are versed with Instagram including Instagram ads, videos and featured images, and we are only click away.  Some of our case studies can be viewed here. Contact today to find out more.

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Video Marketing Feature: IH Digital’s Corporate Video Productions

singapore-video-marketing-ih-digital-agency

Videos are tearing up the online marketing field for its significant role in content marketing of brands this year. Marketing and advertising opportunities increase as video platform’s growth in terms of views and engagement continue to rise. It is no wonder well-thought video marketing content is occupying social media and search that we have never seen before. This changes the game in online marketing as more businesses focus their attention to new digital marketing actions to rake in more sales and enhance brand awareness.

https://www.youtube.com/watch?v=_vOvCxhFCnQ

Our social media agency in Singapore, IH Digital Singapore, has created digital video content and video marketing campaigns for partner brands. With our video marketing services, we will help brands in their content strategies using the video platform, from conceptualization, video production, and distribution to amplification to make sure you reach and take the best share of the market. Seeing corporate video production as an excellent choice to create more marketing breaks, we have incorporated video streaming platforms such as YouTube to thrust our partner brands to the limelight. The video trend won’t die out soon and it will only grow in the coming years as shown by Cisco.

https://www.youtube.com/watch?v=1Iln_WU2JOI

Whereas YouTube still takes the crown as the biggest video marketing platform, Facebook video is not far behind. According to Mark Zuckerberg, Facebook video acquired more than 8 billion views each day. As a social media platform, Facebook video became a favoured platform by many brands to reach their target audience. Below are some of the video campaigns and video materials we created to support our partner brands’ campaigns.

https://www.youtube.com/watch?v=3bisu7Mte-I

In addition, IH Digital supports several languages across Asia to give you quality marketing content that is localised to capture your target audience. By subscribing to our video marketing package, we will ensure that your corporate videos are uploaded on popular channel easily accessible by the vast majority of your target market. Your audience will only be exposed to quality branded content that is easily consumable. Because these channels allow advertising on their pages, we can make them more visible to viewers using their targeting tools. At the end of the day, the competition will be determined by your targeting precision, video quality and delivery of the message.

Video marketing content is occupying social media and search that we have never seen before

Our effective implementation of video marketing campaigns using digital media can make your brand stand out from the competition. Contact IH Digital Singapore here to know more and we will be in touch with you shortly.