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中國數碼營銷:中國最佳社交媒體平台

China-social-media-featured-image3

在談論搜索引擎和社交媒體平台時,大多數人會想到Google,Facebook,Instagram,Twitter等等。 但是,您是否知道中國也有自己的社交媒體應用版本? 品牌使用其中一些應用來吸引中國目標受眾。 進一步閱讀並了解中國數碼營銷最常用的三個應用程序。

微信(WeChat)

微信是一款以全能傑克而聞名的消息應用程序,因為它具有許多對用戶有益的功能。 這個社交應用程序就像是Facebook,WhatsApp,Tinder等的組合。 根據Dragon Social的數據,2018年9月平均每日微信用戶數為6.196億。品牌在微信營銷時有很多機會,因為它也用於購物。 其他人使用該應用程序購買機票,火車票,酒店和餐廳預訂。 您甚至可以使用此應用程序支付賬單,打車,轉賬或訂購食物。

微博(Weibo)

微博是中國最受歡迎的社交媒體平台之一。 它類似於Twitter,用戶可以發布,並談論任何具有字符限制的內容。 微博用戶還可以發布照片,視頻和GIF。 品牌看到了使用此應用程序進行中國數碼營銷的機會,因為他們可以輕鬆地共享信息並與受眾進行互動。

百度(Baidu)

中國在一個名為百度貼吧的交流平台上也有搜索引擎和論壇。 用戶可以搜索信息並討論任何主題。 品牌可以創建博客,論壇,甚至可以運行橫幅廣告。

通過中國數碼營銷與您的中國受眾聯繫
是時候升級你的品牌了! IH Digital是新加坡的一家數碼營銷機構,提供各種營銷服務,包括中國數碼營銷。 我們提供360度營銷方法,創建,分發和放大有意義的內容。
您是否看到了中國數碼營銷的品牌機會? 立即聯繫我們

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GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

Website SEO

[metaslider id=1707]

Facebook Video

Instagram

Twitter

Google+

Google Plus - GSC (1)Google Plus - GSC (2)

YouTube

WeChat

WeChat - GSC (1)

How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Hong Kong, provides digital marketing services that help you build audiences for your brand. Contact us today.

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GSC Movies Launches 360° Digital Marketing Campaign for “Train to Busan”

Train-To-Busan-1GSC Movies launches a 360-degree digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan” in Malaysia.

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

Website SEO

Digital Marketing, Facebook, Twitter, Website SEO, Instagram, YouTube, WeChat, Google+, content marketing, social media marketing, digital agency Malaysia, digital marketing services
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Facebook Video


Instagram

Twitter

 

 

Google+

Google Plus - GSC (1) Google Plus - GSC (2)

 

YouTube

WeChat

WeChat - GSC (1)

How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stitches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Malaysia, provides digital marketing services that help you build audiences for your brand. Contact us today.

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4 Ways to Optimize Your Content Marketing for Baidu

content-marketing-for-baiduLimited Chinese social media access affects online business marketing. Thus, content marketing for Baidu must be optimized for better search results.

Building a content marketing strategy for Chinese audience should be specifically made to fit Chinese social media websites and apps. Social media in China is special in a way that global apps are restricted to enter. In fact, many popular social media websites that are not available in China has a Chinese social media counterpart. For example, the features and function of YouTube is the same as Youku, a video hosting service based in Beijing, China. On the other hand, Baidu is a search engine that is equivalent to Google.

Though these Chinese social media sites work in the same manner with contemporary websites, content marketing solutions must be tailored for the Chinese population in order for you to increase the reach of your online business.

Baidu is the largest and most successful search engine in China, with a dominating 65% of usage from the Chinese population. Your visibility on this search engine may be seen by 420 million Chinese netizens. Thus, digital marketing in China is pursued by many businesses.

4 Ways to improve content marketing on Baidu

  1. Use Simplified Chinese characters

As much as possible, use simplified Chinese characters when creating your title and meta-title. Baidu prefers this over traditional Chinese characters to sustain easy readability.

  1. Default your domain name to .cn

 Baidu favours websites with top level domain ending in .cn. It is observable that .cn top level domain ranks higher when it comes to search engine results page.

  1. Host your site in China

Unlike Google whose content marketing is not particular with site hosting location, Baidu is specific that they choose websites that are hosted in mainland China & Hong Kong.

  1. Be mindful of content restrictions

It is both a strength and weakness for China’s digital marketing pursuant to produce unique subjects as Baidu strictly prohibits duplicated content. More than that, words that will be used must be meticulously verified to not have other meanings.

China’s online marketing system is as distinct as it could be. Bridge your business to reach the Chinese market. IH Digital is a digital agency in Malaysia and is an authorized Baidu reseller, that specializes on content marketing solutions tailored for your Chinese market. Whether it’s China e-commerce, Chinese social media, or Weibo China, we can help you make your brand stand out. Message us now for our expert care.

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WeChat Marketing: 3 Things You Need To Know to Tap the Chinese Market

China-mobile-marketingCould WeChat marketing be the next step to take for your business? Here are 3 things to know before starting your China marketing efforts.

Over the years, communication greatly advanced with the help of technology and sending messages have never been this easier. Multiple messaging apps are available for download, making it today’s tool of conversation between billions of people online, particularly in China which has over 7 million internet users. WeChat, the messaging app that is dominating the Chinese market, has continued to show strength in numbers and intuitive innovations, by offering capabilities that other social media platforms do not. Marketers are slowly considering WeChat marketing as one of their content marketing strategies as this could help launch their businesses to new heights.

3 things you need to know before starting your WeChat marketing campaign

  • WeChat is the Facebook of China

In the West, Facebook reported billions of active users daily, making it the first social media platform to exceed the billion user mark. With WeChat in China, it’s the same, boasting over 700 million users.

Considered as an all-around-app, this Chinese social media platform has continued to capture the Chinese market because of its innovations. WeChat enables the users to do their everyday conversation and transaction – from paying the bills, manage their bank accounts, order food, buy clothes, and read news – all just inside the app.

  • Quality Content is key

WeChat, originally named Weixin in Chinese, was the brainchild of Tencent back in 2011. They spotted the coming trends of mobile marketing in China and wanted to innovate a smartphone-only messaging app.

Chinese is used as the standard language within the app. Being able to craft a high-quality content in the local language, whether its audio messages, videos, photos, or texts – is crucial if you want to successfully expand your business using WeChat.

  • Start your e-commerce with WeChat

Tencent saw a another business opportunity and wanted to compete with Chinese e-commerce giant, Alibaba by allowing brands to open WeChat accounts and transact using a payment system. Now, WeChat uses in-store cashless payments, having one-third of WeChat users making regular online purchases directly through the app.

What makes WeChat marketing a viable strategy for China marketing and overall content marketing

WeChat’s move to integrate brands in chat as well as third-party services certainly make it a viable platform for China marketing. It’s features that are not yet present to ubiquitous messaging apps also creates a possibility for a successful WeChat for business worldwide.

Indeed, WeChat is a major threat to its competitors. An all-in-one platform that clearly changes the course of digital marketing is something that businesses are constantly eyeing.

If you are in search of ways on how to tap the Chinese market, IH Digital, a Digital agency in Malaysia, has WeChat marketing services and other digital marketing services that may fit your brand. Contact one of our representatives for more information.

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Digital Marketing Update: The Launch of WeChat’s Moments Coupon Ads

The launch of Moments coupon ads offers more ways to enhance digital marketing, online advertising and social marketing on WeChat.Data revealed that the popularity of the Chinese messaging and social marketing app, WeChat, has been rapidly increasing throughout the years. Due to its broad range of capabilities and massive user base, more and more brands are taking their digital marketing and online advertising to greater heights by using this widely popular Chinese social media for business.

Now, brands that took to WeChat to enhance their social media and content marketing strategies and break into the China market can take advantage of yet another great feature, the Moments coupon ads. This new ad format supports images, texts, and even videos, and allows users to collect, redeem and share coupon ads via WeChat. Users can click on “Collect”, which redirects them to the page where they can claim the coupon and share with friends.

How using the new ad format makes excellent social media campaigns

According to data from Quest Mobile, WeChat has already hit the 700 million monthly active user mark, which makes it an ideal platform to boost your digital marketing strategy and drive engagement. Running a Moments coupon ad campaign provides 2 key strengths: accurate targeting and social sharing. Coupon ad via WeChat moments offers a cost-effective way to reach your target consumers and increase conversion rate. Additionally, this new ad format is shareable, which further increases social activities and engagement.

IH Digital, a reputable digital agency in Hong Kong, has experts who know everything there is to know about running effective campaigns on WeChat and other digital marketing platforms. To learn more, contact us right away.

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Digital Marketing Update: WeChat Broke the 700 Million Monthly Active User Barrier

WeChat, China’s most widely used messaging and social marketing app, has once again proven its massive popularity. According to data from Chinese data tracker, Quest Mobile, WeChat has already surpassed the 700 million monthly active user barrier during March 2016. The reports, which are based on data from both IOS and Android devices in March, reveal the extent of WeChat’s popularity in one of the world’s biggest economies.

WeChat boasts of a wide array of capabilities, be it making a payment using your mobile phone, calling and voice messaging with friends, transferring money to another account or purchasing items online. The social media and chat app’s massive user base and flexible features makes it a constant choice of digital marketing tool for brands that want to expand their business in the Chinese market. Digital marketing experts still invest more efforts and resources on other popular social media platforms than in messaging apps. But with WeChat’s exploding popularity and rapidly increasing user base, the online advertising, content marketing and social media marketing strategy of some brands just might take a new turn.

 

Brands and businesses understand the significance of using social media for business. With IH Digital Hong Kong, making the most out of Facebook ads and WeChat’s features to raise brand awareness are among our specialties. We are a digital agency in Hong Kong that aims to help your brand reach its maximum potential. Learn more about the impact of social media channels to your brand by talking to one of our representatives. Click here. Our digital marketing services are at your disposal.

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Connect Wifi via WeChat (微信連Wifi )

Wechat wifi

Connect Wifi via WeChat

WeChat is aggressive right now, as the instant messenger is now integrating with hardware and offline events. “微信連Wifi” (Connecting Wifi via WeChat) is a new function that both verified business accounts are eligible to register. The principle is very simple, people need Wifi, especially when you are going travel, so you can use free Wifi when you are following my WeChat account. This is a fair deal, people can use free Wifi to share travel experience with friends, and the WeChat admin can gain fans without doing any incentive and promotion.

Right now, the application for “Connecting Wifi via WeChat” is free, the applicant needs to submit contact information and venue information where provide free Wifi. It is a good promotion tool for malls, shopping centers, restaurants, museums, tourism spots, harbors and airports. You can easily convert a large number of pedestrians and visitors to your fellow followers. All you need to pay is the installation and maintenance of Wifi connection infrastructure.

If you are wondering how to gain fans, drop us an email and we will have a solution for you..

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Be mobile, my friends

We are now living in a highly connected world that you can tap your screen to see what is happening in the other side of the Planet Earth. Thanks for the mobile internet and smart phone, we are already living together as one.

Some mobile social media platform are doing excellently well. They have loyal users, they have sophisticated technical support and experienced plugins and they are attractive, especially attracting global advertisers who want to explore markets in young generations.

1. Some mobile social media platform ex: Instagram, attracting global advertisers who want to explore markets in young generations. – the mobile photo sharing community

The simplest and stylist photo sharing platform has 300 million active users. Since it has been bought by Facebook, there are critics against a series of upgrades that ruins Instagram’s personality and specialty , for example employing non-square photo dimension, setting up P2P private conversation like facebook and implementing advertising products. But one thing that it doesn’t change, you can only upload your photo via your smartphone.

instagram supports no-square photo and video now
instagram supports no-square photo and video now

Recently, Instagram is doing some testing locally on their ad products. People can see the post is “sponsored” and you can choose to hide it if you don’t like it. But if you are having an official account on IG, then it is time to think of moving one step further to contact some users that you have never reached before. 🙂

2. Snapchat – leave without traces

“Read and Destroy.” This sounds like to be a weird function of an instant messenger application, but Snapchat hits the world and becomes a new lover of millions of teens around the world. Since the teens think that playing facebook is kind of old-styled and out-dated, and they don’t want to be followed by their parents, so they migrate and seek for a new continent, where it is Snapchat.

Sponsored articles on Snapchat
Sponsored articles on Snapchat
Video is a format of paid content
Video is a format of paid content
Sharing is important, people can edit the contents before forwarding out
Sharing is important, people can edit the contents before forwarding out

Snapchat is aggressively exploring its advertising service, there are dozens of famous internet platforms an media agency deploying their assets (mostly videos and articles) to intimate the younger audience.

3. WeChat, mobile app dominating the East

There should be a representative from China. WeChat is an blend of an instant messenger and social media platform. It is dominating the Chinese internet community with over 5 million people using currently. Besides normal chatting and sharing multimedia files with friends, WeChat also supports online payment, in-app e-commerce, CRM tool and customer service hub. Because Tencent has already opened up advanced APIs that developers can implement and integrate website functions into this Chinese gigantic app.

WeChat is now connecting 500 million people in the world
WeChat is now connecting 500 million people in the world (source: WeChat website)

If you need help, drop us an email..