Why Gender Statistics is important for Social Media Consultants
The fast growth of Instagram has been observed by both brand managers and social media consultants. They see opportunities of growing their own community with photos of their services and products being appreciated by likes and comments or reposts. The gender distribution of Instagram across the world is important to know by most social media consultants, to help in providing good decisions in regards to the target markets of their clients.
Months ago, Instagram was heavily populated by females. The current statistics changed gradually as men started to dominate 51% of Instagram. This dynamic change in gender distribution can be used by social media consultants to help provide the correct market and strategy for their customers.
In countries were most women dominates like Thailand, Philippines, and Vietnam, Instagram is also widely used. A social media consultant may determine that this is because of the growing numbers of bloggers who are in to fashion and cosmetics who integrate their posts on Instagram.
As for men in the Middle East and India, they are most likely to use Instagram for sports or active lifestyle related photos. Sports and luxury cars and other fit inspiration photos could be some of the top posts where men are more likely to be attracted to. A social media consultant would then be able to advise where to focus targets for global brands that are specifically for men or women.
Even Instagram users with 10k or 1 million followers are mostly men. And their followers are mostly women. Social media consultants ought to know the basic demographics in order to give a valid reason for the strategy proposed to clients. Knowing the target market, location, gender statistics would greatly help in advising what content to write, what products to promote, and what events to create that would engage and get the attention of the right people.
Credits: Socialfresh.com, nitrogr.am.